This. I forget which smart watch, but I remember reading about one that allowed you to upload faces, and most were copies of existing watches like Rolex, etc.
I was tempted by the Hermes Apple Watch, because the band is obviously nice and the analog faces are the best looking ones out there, but that's not saying much because the Apple analog faces all pretty much stink. WHY have around face on a square watch (and, yes, I get that the corners are used for complications, but one could come up with a different design)? If Apple offered just one decent analog face (Simple, without any hour/minute track is about as close as it gets), I'd have no interest in the Hermes watch because I use the Modular face virtually all the time and would use the analog face on limited occasions. I'd just get the band if I really wanted it.