I'd say that's just standard operating procedure when it comes to any marketing; the conversation here just happens to revolve around Apple because, well, it's MacRumors.Side note: Did anyone else notice that the presenter (Ms. Haldea) said "we are adding ports to the new MacBook Pro." But then there was an intentional change of verbiage to "And yes, MagSafe is coming back to the MacBook Pro." My memory isn't that bad... I remember five years ago when all of these ports that are being "add[ed] to the new MacBook Pro" were already there and got ripped away from us. Seems like they should have used "coming back" for that entire segment instead of trying to cover up their enormous mistake and act like ports on a laptop are a whole new frontier Apple is pushing ?
For instance, you don't show a graph where the M1 Max GPU performance falls short of the most powerful discrete mobile GPU in any currently available laptop and say "M1 Max delivers 95% of the performance of the leading discrete mobile GPU". That leaves the viewer thinking they're missing out on something. You don't want that, so you don't advertise in negatives.
Instead you say "M1 Max delivers similar performance while using a 100 watts less power." 'Similar' can mean both "just a bit worse" and "just a bit better" depending on the point you're trying to make, and when qualified with the highlighted power efficiency, the viewer is more likely to be left with a favorable recollection of what was said *
* Does not apply to viewers who are pre-disposed to think negatively about the advertised product or company delivering the message.