i don't think apple is doomed whatsoever. i just think their current pricing structure doesn't make sense.
it was just 2 years ago that a consumer could purchase the top of the line iPhone for $649-749 depending on if they wanted the regular or the plus. fast forward to today and the price is $999/$1099. it's simply too much and it's pure greed.
I agree with you on this. I've been trying to explain this on this forum, and there are some people that say "I use it so many hours per day, a 50% price increase is worth it". Imagine if everything you use is suddenly 50% more expensive.
I won't pay more than $750 for a phone, so I traded my launch day 7 Plus for a XR.