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Adelphos33

macrumors 68000
Original poster
Mar 13, 2012
1,714
2,271
The biggest game changer, IMO, is the new landscape camera. I do a fair amount of work video calls - having an iPad that looks correct on video calls next to MacBook is really a great option for remote work.
 

DMG35

Contributor
May 27, 2021
2,526
8,164
The biggest game changer, IMO, is the new landscape camera. I do a fair amount of work video calls - having an iPad that looks correct on video calls next to MacBook is really a great option for remote work.

Agreed, its how the camera should be moving forward. The fact that the iPad Pro hasn't done this yet is baffling.
 
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Warped9

macrumors 68000
Oct 27, 2018
1,723
2,415
Brockville, Ontario.
One thing that kills me since joining on MR:

The littlelest things some obsess over that usually never get noticed in the real world.

I can pretty much guarantee practically no one in the mainstream market is going to care that the 10th Gen iPad has “large” bezels, 60hz display, ”only” 64GB standard and can only use the 1st gen Apple Pencil. People who use/buy an Apple Pencil are using an Air or a Pro iPad. Everyone else is using their finger or maybe a much cheaper stylus.

The mainstream buyers will notice and like the newer design and bigger screen. They’ll notice the change from Lightning to USB-C. They will definitely notice the loss of the Home Button—some will be fine with it, but I suspect quite a few long time iPad owners are going to pout over it.

Then they’re going to notice the big jump in price. There is going to be a lot of frowning over that one.
 

G46&Fbnth5

macrumors regular
Mar 10, 2021
228
509
Of course it is a good tablet, but the problem is Apple strategy: there was a time that when the flagship model was updated, the old one continued to be sold at a lowered price; if that were still the case, today we would have the 2018 iPad Pro 11” at about the same price of the new iPad 10, which is a far worse device from almost any point of view.

Nowadays Apple always discontinues old models and after a while releases a downgraded version of them: as a consequence we have a new and expensive iPad with an almost ten years old display; that’s why the better deal is a used or refurbished older iPad, unless you absolutely love having the camera in the right place.
 
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Farrellcollie

macrumors 6502a
Apr 23, 2011
704
364
One thing that kills me since joining on MR:

The littlelest things some obsess over that usually never get noticed in the real world.

I can pretty much guarantee practically no one in the mainstream market is going to care that the 10th Gen iPad has “large” bezels, 60hz display, ”only” 64GB standard and can only use the 1st gen Apple Pencil. People who use/buy an Apple Pencil are using an Air or a Pro iPad. Everyone else is using their finger or maybe a much cheaper stylus.

The mainstream buyers will notice and like the newer design and bigger screen. They’ll notice the change from Lightning to USB-C. They will definitely notice the loss of the Home Button—some will be fine with it, but I suspect quite a few long time iPad owners are going to pout over it.

Then they’re going to notice the big jump in price. There is going to be a lot of frowning over that one.
We just got a couple of first gen apple pencils off of ebay for the college student who is using an ipad 9 (got it when it was on sale for $259)
 

QCassidy352

macrumors G5
Mar 20, 2003
12,066
6,107
Bay Area
Agreed, its how the camera should be moving forward. The fact that the iPad Pro hasn't done this yet is baffling.
I don’t know for sure, but I’m thinking the camera placement and pencil support have to be related. On the Air and Pro, the pencil 2 charges by attaching to the same edge that now holds the camera on iPad 10. maybe there isn’t enough room along that edge of the iPad for the magnets/charging hardware for pencil 2 AND the landscape camera?
 

rui no onna

Contributor
Oct 25, 2013
14,916
13,260
Then they’re going to notice the big jump in price. There is going to be a lot of frowning over that one.

This is really my main issue with the iPad 10th gen - the price. Seems a bit much when you can get the Air 4 or 2018 Pro 11 for the same price.

Yes, inflation is bad but wages haven’t increased either. I believe Apple still needs an iPad in the sub-$400 range. I think increasing the price of the entry level iPad to $450 will probably lose them a lot of potential customers/upgraders.

I know we didn’t replace the two iPad 3s in the household until Apple released the $329 iPad 5th gen.

Guess we’ll see what happens to their pricing structure when Apple drops the 9th gen from the lineup.
 
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DMG35

Contributor
May 27, 2021
2,526
8,164
I don’t know for sure, but I’m thinking the camera placement and pencil support have to be related. On the Air and Pro, the pencil 2 charges by attaching to the same edge that now holds the camera on iPad 10. maybe there isn’t enough room along that edge of the iPad for the magnets/charging hardware for pencil 2 AND the landscape camera?

Yeah, I’m sure that’s why, but come on Apple, figure it out! Have the pencil attach on the top (or side when it’s in landscape).
 

Warped9

macrumors 68000
Oct 27, 2018
1,723
2,415
Brockville, Ontario.
This is really my main issue with the iPad 10th gen - the price. Seems a bit much when you can get the Air 4 or 2018 Pro 11 for the same price.

Yes, inflation is bad but wages haven’t increased either. I believe Apple still needs an iPad in the sub-$400 range. I think increasing the price of the entry level iPad to $450 will probably lose them a lot of potential customers/upgraders.

I know we didn’t replace the two iPad 3s in the household until Apple released the $329 iPad 5th gen.

Guess we’ll see what happens to their pricing structure when Apple drops the 9th gen from the lineup.
I have no real evidence to support my suspicions, but…

Pricing the 10 only $30-$50 bucks more than the 9 when there are still a lot of 9 inventory out there would have made it more of a challenge to sell off that inventory. Of course, they could have also reduced the price of the 9, which they haven’t.

So the question is will Apple adjust the 10’s price accordingly when the 9 is all sold off?

Do we know if the 9 is still in production or not? We know the pre 2018 MacBook Air hung around for quite awhile before Apple dropped it completely—and only then did Apple reduce the price of the then new MacBook Air to its current price.
 

rui no onna

Contributor
Oct 25, 2013
14,916
13,260
I have no real evidence to support my suspicions, but…

Pricing the 10 only $30-$50 bucks more than the 9 when there are still a lot of 9 inventory out there would have made it more of a challenge to sell off that inventory. Of course, they could have also reduced the price of the 9, which they haven’t.

So the question is will Apple adjust the 10’s price accordingly when the 9 is all sold off?

Do we know if the 9 is still in production or not? We know the pre 2018 MacBook Air hung around for quite awhile before Apple dropped it completely—and only then did Apple reduce the price of the then new MacBook Air to its current price.

The 9th gen is still in production. If there’s one thing Cook is good at, it’s inventory. I don’t think there’s a glut of excess inventory of 9th gens at Apple’s manufacturing facilities.

The iPad 5th, 6th, 7th and 8th gen were all dropped immediately from Apple’s website after the new model was announced.

The retailers may have excess stock but if Apple’s still selling it in their stores, then they’re still making it (unlike, say, the iPhone 13 Pro).
 

peraknezevic

macrumors newbie
Sep 9, 2022
11
4
Yeah it's by no mean a bad upgrade, if it had the same price tag as the 9th gen, everyone would love it.
It's just that it's overpriced.
 
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unchecked

macrumors 6502
Sep 5, 2008
450
555
But I think it's only on places like MR and the tech review community that such things are seen as a big deal. I think most of the general public just buys what they need and don't hyper-analyze Apple's decisions. Heck, I'm a techie and I don't make a big deal out of it either. Now obviously if it were some major, ridiculous issue then that would be different.
For it's price, the lack of Pencil 2 support is that ridiculous issue. Pencil 1 iPads should really be below the $400 price point. iPads above that price point should have Pencil 2 support.

The iPad10 is good. Keyboard and almost everything about it. I really would have gotten it, it was so close to being the perfect iPad, but it's the whiplash from being let down to that one deal breaker of a detai.

We would have forgiven the price increase if it had Pencil 2 support like the other iPads in that price range, or we would have settled for Pencil 1 if it was close to $330 like the other iPads with Pencil 1 support in that price range instead of $450.

But nope. This iPad is not it. I'll wait for another year for Apple to fix the iPad10. Either by retiring the iPad9 and pushing the iPad10 down to $350, or a new $450 iPad11/Air with Pencil 2 support.
 
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nStyle

macrumors 68000
Dec 6, 2009
1,513
1,072
iPad 10 is the red-headed stepchild of iPads. That is to say it sits in between two great iPads. The 10th gen just has some shortcomings that make it a letdown. It’s fair to criticize it because of its price. Again, in a vacuum, it’s a great product. I haven’t see anyone knocking it for unfair reasons at all.
 
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Technerd108

macrumors 68040
Oct 24, 2021
3,061
4,311
Sorry but no disrespect to anyone who bought a 10. If you love it then that is great and I don't want to rain on anyones parade but I really think they should have just let the iPad Air 4th gen be the new 10th gen at the price they are selling the new 10 for. I think the problem really is the price more than some of the odd design decisions.

Walmart has the iPad Air on sale for $349 as another poster already posted. That is $100 less than the 10 and it is a better tablet with a better screen, pencil 2 support, and faster usb c. If Apple just sold the Air 4 for $399 base model moving forward everyone would have been happy and they would have sold a bunch. It probably would have been easier for them since tooling and production is already mature for the device. It would have modernized the entire line and not taken away from any other model.

The 10 is a head scratcher for $449. If they would have released it at the same price as the 9th gen or just $20-$30 more then it would make a LOT more sense.
 
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usagora

macrumors 601
Nov 17, 2017
4,869
4,456
It's amazing how so many here seem to know how to price products better than Apple does. I don't understand how they've been so successful in the face of all these pricing blunders. Must be sheer luck! It can't possibly be because these forum members are wrong and don't represent the target market as much as they think they do.
 

Nismo73

macrumors 65816
Jan 4, 2013
1,205
1,041
Has there not been a tear down yet of iPad 10 to see if maybe pencil 3 tech is or isn’t built into it already?
 

nStyle

macrumors 68000
Dec 6, 2009
1,513
1,072
Agreed, its how the camera should be moving forward. The fact that the iPad Pro hasn't done this yet is baffling.

The pencil charging hardware is where the camera would go. The only other place they could put the camera is on the bottom but that would be almost as bad as having it on the side. The farther back you sit the less of an issue it is. We all know Apple would just say we’re holding it wrong and tell us to put it in portrait for video calls.
 
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rui no onna

Contributor
Oct 25, 2013
14,916
13,260
It's amazing how so many here seem to know how to price products better than Apple does. I don't understand how they've been so successful in the face of all these pricing blunders. Must be sheer luck! It can't possibly be because these forum members are wrong and don't represent the target market as much as they think they do.

Even if I don't normally use it myself, I have bought several $300 iPads for family so I'd say I'm still part of the target market.

For me, the main concern is whether Apple's gonna keep the $450 the entry level price point going forward ($500+ with taxes for me) once they drop the 9th gen. If so, that's gonna mean no more iPad gifting for me and stretching upgrades for as long as possible.
 
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DMG35

Contributor
May 27, 2021
2,526
8,164
The pencil charging hardware is where the camera would go. The only other place they could put the camera is on the bottom but that would be almost as bad as having it on the side. The farther back you sit the less of an issue it is. We all know Apple would just say we’re holding it wrong and tell us to put it in portrait for video calls.

Yeah I get that. That's why they need to figure it out and put the pencil charging somewhere else.
 
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