I think you still confuse objectivity with your opinion.
For me for example more travel is not better. In fact I just recently tried a couple of (mechanical) gaming keyboards to see whats the fuzz about them. And I hated every single one of them. I just don't understand why you would like to have more travel than needed. For me less travel is always better as long as there is a defined pressure point. More travel means you need more time per key pressure. So for me Apples current keyboards on MacBook Air, MacBook Pro and Magic Keyboard are the best in their respective class I ever had. And yes, I had probably every MacBook Pro and Apple Desktop keyboard since 2006. I even liked the butterfly keyboard but their problem was that they were prone to dust and their pressure point got worse over time.
So please remember: You are talking about you, not everyone. Only because travel is important for you doesn't mean it is for everyone!
With mechanical keyboards, there are literally dozens of variables that can affect the user experience. Key travel, actuation force, silent vs. tactile vs. clicky, etc. Personally, I prefer a quieter, "faster" mechanical keyboard with switches that have less travel and require less activation force because speed can often make a world of difference in the gaming realm. I also don't want my computer keyboard to sound like the typewriters my grandmother used back in the day, but that's my personal preference. I have friends who prefer the exact opposite of my preferences when it comes to mechanical keyboards, and that's fine. There's a reason gaming keyboards, keyboard switches, etc. has become such a big sub-industry on the PC side, and it's because everyone has their own preferences rather than some sort of "universally accepted" standard.