MacRumors does not mention the charging of €0.50 per user download for new marketplace apps, regardless of whether they reach the 1 million mark. It appears that these apps are charged €0.50 per user annually. Therefore, if a user downloads a marketplace app but does not make any purchases, would it be correct to say that the developer of the marketplace app incurs a loss on that user? Per 9 to 5 Macs article "Makers of alternative app marketplaces themselves will also have to pay the Core Technology Fee, for the download of the alternative app store itself. For app marketplaces, the charge applies immediately — there is no 1 million free installs."