Just wish they would put some effort into it
Agreed.
When it comes to CPU/GPU it seems more like a commodity item - i3, i5, i7. i9, M1, M2 .... Apple makes it the center piece and serves up % faster, etc... After w while it is same ol' same ol'. Not saying it isn't good, rather it is pretty much meaningless in most cases. It's a bit faster should not be the keynote headline.
I'd argue it's the centerpiece of the system. Intel doesn't have Neural acceleration. And AMD only recently added it.
It smokes any integrated iGPU from either company, and gets WAY to close to dedicated GPU's with 4x or more power requirements. What other CPU-GPU has memory bandwidth up to 800GBps? Literally only the Nvidia top end GPU's.
As for the A series, still no other SOC on a mobile can touch it.
Sim for me is good for the future once the Carriers have the bugs ironed out and I can travel 3rd world and do an easy swap. Getting better but not there. Even worse when the 14 launched. NRFPT and Apple just drops it on us. Year one or two make it an option. Maybe mandatory by the 16?
If I had to guess (only a guess). Apple weighed how many people swap SIM (for travel and or any other needs). And how many places supported eSIM. No different than when they removed the floppy drive. At some point the use vs the benefit of moving forward makes the decision easy. And just like with the floppy drive. There are going to be enough people that it will affect negatively. 2 or so years later. It's an afterthought.
You are trapped. You have two choices; iOS or Android. I'm talking general consumer. Like I mentioned, if you have an iPhone, are becoming disillusioned with it and dislike Android (for whatever reason) you have no options.
We can't please everyone. Others (companies) have tried and failed to remain and or enter the market. We have few options because "We" did it to ourselves. We picked the winners of the mobile wars.
I would still argue that if Apple doesn't cover your bases for wants and needs. One should be able to find an Android OS device that does. From the design of the device, to how customizable it is to alter the OS. And for a price point that is even more attainable for most. Heck, I think someone makes a phone you can actually build yourself (Linus Tech tips review, can't remember the brand). I get it, it's not like how many car manufactures we have or places to buy a home. But we have lived with few OS's for a LONG time (Microsoft, macOS, linux/UNIX). And from that we have plenty of options on hardware and software combinations to work with.
The OS is limited to two options. But, what handset makers are doing with it can vary enough to provide the choices most will be happy with.
Lines and super enthusiasm used to be the norm for launches. not anymore. Maybe online ordering is the new but even that seems subdued.
Last sales reported lower YoY. However, pandemic and supply chain issues played into those sales numbers.
Apple makes money on iPhones. Without the lines of years past. If anything, due to people holding on it longer than in the past like you stated. That would have a bigger bump in sales 2 or 3 years later. So not as smooth of an uphill trend, but still up.
👍
Great design! Great hardware! Great software! It just works!
Nowadays that is no longer the case. The MBA is pretty good and the AWU too but everything else is unchanged. Stale. As for the software.... sigh. We are being incrementally improved at best.
Everything changed with M1/M2. I will have to disagree on the incremental improvements. Software will catch up (as it always does).
Each year for the last few there has been the "hold our breath" wait for the next big thing. We are still waiting.
M1 is a bit over 2 years old. Still waiting on M2 Ultra/Extreme and MacPro. Same for iMac Pro. But these are expected in the next year or so.
Which brings me to my larger point. If everyone is looking for "more". When Apple delivers that big jump. The expectation is that next year you will get another BIG jump?
When Apple came out with the iPod. It was a big jump over other media players. They improved it over time, refined it etc. It wasn't a major leap over the previous model until it was all screen a-la iPhone. Which was a leap over current mobile phones. Gets refined, faster, bigger, better, longer lasting batteries, better SOC, OS improvements year over year over year. The iWatch, same thing same process. Now I have the model I wish I could have had first. But, had to wait for those year over year refinements and improvements. I love this Ultra, but still wish it was a larger screen. My iPad Pro M2. I had the M1 and traded up. Instead of using my laptop for DJ'ing. I use the iPad. It's faster, has better battery life, and lighter than the MacBook Pro.
Point being if your someone that keeps what they have, be it phone or computer or tablet for years. Getting the newest device years later. Will be an enormous improvement from what you had. When reviewers come out and say don't buy M2 over an M1 it's only a 10-15% improvement. They somehow miss those folks coming from a 5 or 7 year old device. If you're like me and enjoy having the newest device either because you can do it or if you need to for your work or whatever. Yeah, the improvements are not going to be leaps and bounds better every upgrade. But they still make improvements that add up.