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As someone who as worked in eCommerce I can say it's not as simple as you lot make it out to be to make major changes to a website.

Firstly you need to bring the site down and host the "Sorry" page.
Then you deploy the new code and make it live internally.
Then you need to run tests and have users check the site is correct and has no mistakes.
If everything is okay then you can make it live, if not then you have to redeploy new code with the new changes and run the tests again. Also you may have to revert the site. Only when everyone has signed off the changes can you make the site live for the general public.

Our major changes happened overnight and could last for hours. I would imagine as the USA is in the early hours of the morning then that is exactly what is happening.

I can guarantee Apple don't even need to do that. They're bound to have another 'internal store' similar to how the higher education one works off IP addresses so they don't have to do that. It should just be a flick of a switch and the new stuff goes live.
 
As someone who as worked in eCommerce I can say it's not as simple as you lot make it out to be to make major changes to a website.

Firstly you need to bring the site down and host the "Sorry" page.
Then you deploy the new code and make it live internally.
Then you need to run tests and have users check the site is correct and has no mistakes.
If everything is okay then you can make it live, if not then you have to redeploy new code with the new changes and run the tests again. Also you may have to revert the site. Only when everyone has signed off the changes can you make the site live for the general public.

Our major changes happened overnight and could last for hours. I would imagine as the USA is in the early hours of the morning then that is exactly what is happening.

So you don't have non production servers? At my work, all coding and testing is done on a non live system, when we are ready to make it live, files are simply copied over onto the live system, development can take as long as necessary, the handover process takes minutes.
 
This just in - disaster in Apple server farm slows down store update:

i-dont-like-you.png
 
1300 and still down... I wonder how much longer we'll have to wait???:(

I just wish it was down and then up more quickly if it's just the macbooks..now i've got my hopes up and their obviously going to be squashed! :(

haha at pic! :D
 
Sorry but I also have experience of this and it simply doesn't take this long. They do it for the chatter, they always have!

Out of interest, how do places like Amazon or Play cope?

Depends on whether it is content based in which case you can switch part of the site off update that, make that live then update the other part.

If it's a major change then you cannot do that as you need to take the whole site offline. This may include database changes etc.

As someone who works in retail eCommerce for a major UK brand I do know what I'm talking about.
 
Eff it, I've got to bloody go. Feckin rehearsal bag o' ***** cow house shag nasty.


Ooops. Not very ladylike I know.:eek: :D

Here's hoping I will be back this evening to the happy sounds of iPad preorders and big smiles. If I can grab time to post from my iPhone I'll keep up to date.

Have fun folks.
 
If Apple were updating their UK site with iPad goodness, wouldn't this page be down too:

http://www.apple.com/uk/ipad/

doesn't appear to be. Surely they'd need to change the blue 'notify' button to a 'preorder' one?

Well, this is clearly MacBook updates (with the possibility of international iPads too), but I bet you can still access the "old" MacBook info too? ;)
(haven't checked myself, i'm losing the will to 'click')
 
If Apple were updating their UK site with iPad goodness, wouldn't this page be down too:

http://www.apple.com/uk/ipad/

doesn't appear to be. Surely they'd need to change the blue 'notify' button to a 'preorder' one?

They could update that one later... after with all of us watching the store I suspect it'll be busy when it does come back for a while, and not having that link on the front page might give the store a little breathing space.
 
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