Exactly. It’s interesting that some of these people pretend “the iPad is a dying product because it isn’t a Mac”, when usually the iPad outstrips the Mac in revenue percentage.
Nope. Mac is also kinda dead in the water.
It works like this. Dying is when your volume of sales are shrinking and revenue per unit also shrinks consistently for an indeterminate period of time.
Mac is not a growing platform and neither is iPad.
It’s only people in the top 1% of income and wealth that can afford a new multi thousand dollar device every year or even every 2-3 years that are keeping these products alive.
It’s a very niche market outside of graphic design.
Windows is still not nearly as pretty or elegant as MacOS but they’ve really polished it up very well and it’s still on over 85 percent of computers on the planet.
Mac OS and iPad OS are being maintained. Not much innovation happening outside of the change in processors.
But in general don’t expect massive shifts in developer support as long as things remain the same.
Just go ask ChatGPT to chart windows pc unit sales and Mac unit sales for the past decade and compare the numbers.
Macs unit sales hasn’t increased more than 1 percent over the past decade!
I wouldn’t call that moving the market.
Then if you want to have a laugh or a cry ask it to chart iPad Unit sales for the last decade.
Peaked in 2013 with 70 million units sold and then dropped like a rock from 2014 to 2017… hit rock bottom in 2019 with 40 million units and then bounced back to 45 million units in 2021 and has been declining since then.
It is the epitome of a dying platform and developer support for the platform has stagnated as is natural for any device with so little interest.
It’s not dead yet. But it’s genuinely on life support by comparison to Mac sales. And that’s not saying Mac is a massive market mover anymore.
Keep in mind this isn’t an analysis of revenue but honestly the platforms aren’t making major bucks for Apple outside of the incidental sales on their media platforms and AppStore’s.
I mean.. just look at the Mac AppStore. Tons and tons of apps haven’t seen an update in half a decade LOL