The Galaxy Pro 360 form factor of 16:9 is definitely my ideal for content creation and consumption IMO… Having a twice-as-large image for movies, while only having a 35% increase in sheer size is fantastic. And drawing with my palettes visible, while still having the the same drawing area as my iPad Pro is terrific as well.I have the Tab S7+ and honestly it's only good for watching movies and streaming... That's the only thing where it's better than the iPad pro. Other than that even the 2018 iPad pro is a much better device, especially with the Magic Keyboard... I don't think Apple considers it much competition if at all... And many of those who bought it would have not bought an iPad anyway... Don't get me wrong, I am glad it exists and I bought it also to support Samsung in its attempt to create some competition, but it's still far behind, and not just in software, also in hardware...
Apple considered competition the Surface pro 3 back then, which was a successful device, that's why they responded with the iPad pro 1.5 years later. But since then the surface pro has not made much progress in its weak point, that is to be a better tablet (both in software and in hardware) so people just use it like a laptop and the only selling point is for those that absolutely want only once device. Otherwise a clamshell and an iPad make much more sense... So it's little competition to iPad pro too nowadays...
A 16:9 iPad Pro would be a pretty compelling upgrade, if you can deal with iPadOS.
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