Best, is entirety subjective and very difficult to pin down to any mere hardware metrics. That’s even before you get to the whole argument that arises when Samsung diehards refuse to accept the iPhone could ever be better and vice versa of course.
To me, as indeed you touched on yourself, it’s far more than simple hardware specifications, though I do personally believe Apple has the best chip designs.
With Apple, it’s the harmony that exists between the raw silicone and the software, the broad integration and seamless interoperability with the whole Apple ecosystem. The outstanding customer service and after-sales support which extends to 5 or so years of constant software and security updates (something most manufacturers can’t get close to).
Indeed, even Apples stance on user privacy is an important factor for me. I don’t even mind sharing some of my data with Apple, because I know it uses advanced differential privacy so that the information isn’t tied to my user account and further extrapolated to target advertising at me.
Personally I have never trusted any company who makes billions of dollars, without really selling a product. They provide people with software or services, completely free and few people question where the money comes from. It’s us, we are the product (*cough Facebook cough*).
But everyone has their own opinion on that sort of thing, quite rightly so and I’m really just waffling on about it because I’m typing and my morphine has kicked in.
At the end of the day, none of it matters, not to most people anyway. Buy the products you like, the ones that make you happy and just enjoy them. We’re all on this small spinning rock for far too short a time to do otherwise.
Just before anyone labels me an Apple sheep - hate that phrase. Because after that they probably will, I’ll just mention that while, yes, I am predominantly an Apple user, I also have several Windows and Linux based computers and, shock, even an Android device or two. I even have a Google Home Mini (Spotify gave me that) though it never has and never will come out of it's box, wasteful I know, but no-one I know wants it in their house, I should probably sell it, but, meh.