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I changed my mindset on iPhones after I had kids too. When the prices went to £1k+ I snubbed the top models. I can afford the Pro’s but I just can’t stomach the cost on principle so this year I think i’ll get the standard 12 and perhaps an iPad Air. I can’t really see what I’d be getting with the Pro that isn’t already rumoured on the 12?

Agreed, I don't have kids, but my income is pretty high, but at the same time, I know more about the value on how much I spend on stuff, and the little added value you get for an upgraded phone or MacBook Pro doesn't do it for me anymore. I just bought a peloton and that has revolutionize my workout. Along with my Apple Watch I'm burning 15k active calories per month more than where I was before that. For health reasons it was worth it.

Where as I younger in my 20s and I wasn't making a lot of money and I was upgrading every year for the latest and greater iPhone and Mac laptops, that's no longer the case. Literally a MacBook Pro would last me 1-2 years and I would upgrade. Heck I'm going to not upgrade my XS MAX which is unheard of for me. But based on principle I can't justify it.
 
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I changed my mindset on iPhones after I had kids too. When the prices went to £1k+ I snubbed the top models. I can afford the Pro’s but I just can’t stomach the cost on principle so this year I think i’ll get the standard 12 and perhaps an iPad Air. I can’t really see what I’d be getting with the Pro that isn’t already rumoured on the 12?
Same here. Going from IPhoneX to iphone12...
 
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I think Apple is happy either way, but a $250 increase over the life of the phone isn’t all that much money for people. At least those buying Apple products. I’ll utilize the extra ram and camera, the better screen is a nice to have, same with the extra 5g band. I’m hoping for promotion, but doesn’t sound like that’s happening. Matte black Pro for me.
 
The fact that those 300 bucks are completly unnecessary is what makes it a luxury item.

Everybody can buy a 100 dollars piece of bread. However, it would be a luxury article, hence, it would give its buyer status. Why? Because it would be exclusive. Why? Because it is unnecessary. Why? Because it does the same as 1$ bread.

But, you need a brand and some clear differentiation (different back, three cameras), so everybody knows you're buying the expensive one.

Fundamentally, it comes down to:

  • Did you spend the extra $300 on the iPhone 12 Pro?

Anybody can claim they can afford it. But actions speak louder than words. That's what makes it a status symbol.
 
I changed my mindset on iPhones after I had kids too. When the prices went to £1k+ I snubbed the top models. I can afford the Pro’s but I just can’t stomach the cost on principle so this year I think i’ll get the standard 12 and perhaps an iPad Air. I can’t really see what I’d be getting with the Pro that isn’t already rumoured on the 12?
No kids here. iPhones are much cheaper than kids. :D

That said, I buy devices to suit my requirements so that means iPhone SE2 for me (woohoo $200 off Walmart deal).

Personally, I just don't need the extras on the iPhone Pros to be willing to pay the premium. I'd rather spend the funds on something that I would actually enjoy or benefit me.
 
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I doubt Apple will give us a 128GB non-pro model. It’ll be $749 for the 64GB and $899 for the 256GB. Bam. They just made the base pro that much more attractive.
 
I think Apple is happy either way, but a $250 increase over the life of the phone isn’t all that much money for people. At least those buying Apple products. I’ll utilize the extra ram and camera, the better screen is a nice to have, same with the extra 5g band. I’m hoping for promotion, but doesn’t sound like that’s happening. Matte black Pro for me.
It is a lot of money when you consider it’s most of the cost of an Apple Watch or half the cost of an iPad Air which offer the user a lot more scope than the features on the Pro alone. It comes down to the individual and you may see value where I wouldn’t. I’m not going to lie, I could afford to buy a Pro outright but I don’t like the idea of spending £1k+ on a phone when I know i’ll be more than happy with the standard 12. Having kids certainly changed my perception of what I value and the 12 is tipped to be very good phone. If is wasn’t, it wouldn’t exist or about to.
 
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Fundamentally, it comes down to:

  • Did you spend the extra $300 on the iPhone 12 Pro?

Anybody can claim they can afford it. But actions speak louder than words. That's what makes it a status symbol.
What if the person isn’t bothered about their phone acting as a ‘status symbol’? You keep going on about this but I couldn’t give a toss whether I’ve got the most expensive iPhone or not and what observers think about that. Status is about your lifestyle in general, not a mobile phone.

Anybody who owns their own house, runs a car or two and has a full time job could realistically afford an iPhone 12 Pro. It doesn’t necessarily appeal to everybody though and if you decide to assume they can’t afford it, then surely that’s your problem not theirs?
 
Oled is appealing but my iPhone 11 LCD is very good, can’t see much of a difference when switching between iPhone XS and 11. I could buy the Pro but i think i will wait and use the money for my home automation system. Waiting for the real deal a pro motion display.
 
What if the person isn’t bothered about their phone acting as a ‘status symbol’? You keep going on about this but I couldn’t give a toss whether I’ve got the most expensive iPhone or not and what observers think about that. Status is about your lifestyle in general, not a mobile phone.

Anybody who owns their own house, runs a car or two and has a full time job could realistically afford an iPhone 12 Pro. It doesn’t necessarily appeal to everybody though and if you decide to assume they can’t afford it, then surely that’s your problem not theirs?

For Q2'20, the ASP of a smartphone sold in North America was $471. For Europe, the ASP in the same period was $291. The iPhone 12 Pro will likely sell for $999. Apple has been ranked the most valuable brand in the world since 2013. Is there really a debate whether a $999 iPhone 12 Pro can serve as a status symbol?

Yes, there are multi-millionaires wearing Casio watches. Yes, there are consumers drowning in debt who bought a Pro Max 512GB. Yes, you'll find people who couldn't be bothered about what other people think.

Research shows iPhone ownership is a fairly reliable indicator of wealth. In practical terms, many people see an expensive iPhone as a symbol of wealth. My point is, consumers who want an iPhone to serve as a status symbol and have a large display, good battery life, will be attracted to the iPhone 12 Pro. The choice was not as easy for the XR/XS and 11/11 Pro.
 
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For Q2'20, the ASP of a smartphone sold in North America was $471. For Europe, the ASP in the same period was $291. The iPhone 12 Pro will likely sell for $999. Apple has been ranked the most valuable brand in the world since 2013. Is there really a debate whether a $999 iPhone 12 Pro can serve as a status symbol?

Yes, there are multi-millionaires wearing Casio watches. Yes, there are consumers drowning in debt who bought a Pro Max 512GB. Yes, you'll find people who couldn't be bothered about what other people think.

Research shows iPhone ownership is a fairly reliable indicator of wealth. In practical terms, many people see an expensive iPhone as a symbol of wealth. My point is, consumers who want an iPhone to serve as a status symbol and have a large display, good battery life, will be attracted to the iPhone 12 Pro. The choice was not as easy for the XR/XS and 11/11 Pro.
I couldn’t care less about the shallow consumer who needs a phone as a status symbol or views others that way. If someone is using an iPhone as a status symbol then I would say they don’t really have the wealth in all reality. I’ve had repair bills on my car that cost more than an iPhone Pro but I wouldn’t brag about it or sellotape the receipt to my shirt for effect. The difference between the 12 and 12 Pro is a few hundred quid, not the cost of a Ferrari. It’s a weak status symbol in the grand scheme but that’s their problem.
 
I couldn’t care less about the shallow consumer who needs a phone as a status symbol or views others that way. If someone is using an iPhone as a status symbol then I would say they don’t really have the wealth in all reality. I’ve had repair bills on my car that cost more than an iPhone Pro but I wouldn’t brag about it or sellotape the receipt to my shirt for effect. The difference between the 12 and 12 Pro is a few hundred quid, not the cost of a Ferrari. It’s a weak status symbol in the grand scheme but that’s their problem.
In fairness, in some parts of the world the 11 Pro costs more than a year's rent.

UK and US, median monthly income is equivalent to (or even more than) annual income in some countries so iPhones are relatively affordable there.
 
For my home improvement business I want the best camera, also it’s a tax right off in one hit here and I also get the 10% tax back.
Must be a US thing to get a phone as a status symbol lol. Doesn’t happen here.
 
For Q2'20, the ASP of a smartphone sold in North America was $471. For Europe, the ASP in the same period was $291. The iPhone 12 Pro will likely sell for $999. Apple has been ranked the most valuable brand in the world since 2013. Is there really a debate whether a $999 iPhone 12 Pro can serve as a status symbol?

Yes, there are multi-millionaires wearing Casio watches. Yes, there are consumers drowning in debt who bought a Pro Max 512GB. Yes, you'll find people who couldn't be bothered about what other people think.

Research shows iPhone ownership is a fairly reliable indicator of wealth. In practical terms, many people see an expensive iPhone as a symbol of wealth. My point is, consumers who want an iPhone to serve as a status symbol and have a large display, good battery life, will be attracted to the iPhone 12 Pro. The choice was not as easy for the XR/XS and 11/11 Pro.

Seriously $300 is a not at all a status symbol in rich countries except for low/middle class.
Your wealth is defined with your assets not your consumer spendings... It's can be your average annual salary, equity, real estate investments, ETFs etc.
You place disproportionate importance on appearance. You are here to build yourself up, not to tick archaic boxes to please random people.

I saw a lot poor people spending way too much money to finance yearly the greatest iPhone or to buy a very premium car while some people are building compounding interests with more reasonable expanses. I don't say your poor or bad informed don't get me wrong I m just saying that everyone use money as they want and most importantly consumer spendings is not at ALL a good indiactor of wealth in rich countries. It's the easiest indicator because you can see it without talking to the person but it's by far the less relevant and the stakes are very low (4 figures max most of the time...). Some poor people buy the greatest because they lack confidence.

On top of that there is very strong cultural difference about spendings / apperance depending or your family background, your location etc.
 
Seriously $300 is a not at all a status symbol in rich countries except for low/middle class.
Your wealth is defined with your assets not your consumer spendings... It's can be your average annual salary, equity, real estate investments, ETFs etc.
You place disproportionate importance on appearance. You are here to build yourself up, not to tick archaic boxes to please random people.

I saw a lot poor people spending way too much money to finance yearly the greatest iPhone or to buy a very premium car while some people are building compounding interests with more reasonable expanses. I don't say your poor or bad informed don't get me wrong I m just saying that everyone use money as they want and most importantly consumer spendings is not at ALL a good indiactor of wealth in rich countries. It's the easiest indicator because you can see it without talking to the person but it's by far the less relevant and the stakes are very low (4 figures max most of the time...). Some poor people buy the greatest because they lack confidence.

On top of that there is very strong cultural difference about spendings / apperance depending or your family background, your location etc.

You're over-analyzing the whole idea of iPhone as a status symbol. The reality is, it happens. Decades of research psychology tells us people take mental shortcuts. That's why stereotyping occurs. And the fact that luxury goods sell.

According to Pew Research Center, 29% of Americans are in the lower class (under $48,500 per year). That's not an insignificant amount of people who would have to think twice about buying a $1,000 iPhone.
 
12 pro will be worth the extra.



Thanks for sharing !
So the Pro Max only would have 47% larger sensors vs the whole line-up ? While it's excellent news for this model it's a bad signal for the 6.1" Pro, don't you think ?
4x and 5x optical zoom are both excellent for those who would like to use it.

I just don't get it what is the "New 7MP FaceTime camera" on the Pros ? We already have a 12MP Front camera so it could be a dual front camera setup but for what purpose ? Better portrait mode on selfie cam ?
 
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In fairness, in some parts of the world the 11 Pro costs more than a year's rent.

UK and US, median monthly income is equivalent to (or even more than) annual income in some countries so iPhones are relatively affordable there.

Yeap can confirm. Especially like us in Turkey US Dollar/Turkish Lira currency going crazy right now. So it will be more expensive than we think it would. Imagine paying 1.5k Turkish Liras to pay the rent monthly and new iPhones *probably* will cost more than 12-13k for us. I don't care about status symbol. I just want to use a great tech product but it seems impossible day by day.
 
I just don't get it what is the "New 7MP FaceTime camera" on the Pros ? We already have a 12MP Front camera so it could be a dual front camera setup but for what purpose ? Better portrait mode on selfie cam ?

It's a botched translation of the original Chinese text written by Kang.

Kang is referring to the 7P lens on the Pro, which was predicted by Kuo a while ago. It basically means the camera system has more lens elements and is more complex. Typically, this means the photo quality is better and more optical aberrations can be corrected.
 
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It's a botched translation of the original Chinese text written by Kang.

Kang is referring to the 7P lens on the Pro, which was predicted by Kuo a while ago. It basically means the camera system has more lens elements and is more complex. Typically, this means the photo quality is better and more optical aberrations can be corrected.
Yep got it, makes a lot more sense. ;)
 
It is a lot of money when you consider it’s most of the cost of an Apple Watch or half the cost of an iPad Air which offer the user a lot more scope than the features on the Pro alone. It comes down to the individual and you may see value where I wouldn’t. I’m not going to lie, I could afford to buy a Pro outright but I don’t like the idea of spending £1k+ on a phone when I know i’ll be more than happy with the standard 12. Having kids certainly changed my perception of what I value and the 12 is tipped to be very good phone. If is wasn’t, it wouldn’t exist or about to.

Totally fair, everyone's situation is different. There really isn't a wrong choice, I just lean towards the Pro.
 
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Seriously $300 is a not at all a status symbol in rich countries except for low/middle class.
Your wealth is defined with your assets not your consumer spendings... It's can be your average annual salary, equity, real estate investments, ETFs etc.
You place disproportionate importance on appearance. You are here to build yourself up, not to tick archaic boxes to please random people.

I saw a lot poor people spending way too much money to finance yearly the greatest iPhone or to buy a very premium car while some people are building compounding interests with more reasonable expanses. I don't say your poor or bad informed don't get me wrong I m just saying that everyone use money as they want and most importantly consumer spendings is not at ALL a good indiactor of wealth in rich countries. It's the easiest indicator because you can see it without talking to the person but it's by far the less relevant and the stakes are very low (4 figures max most of the time...). Some poor people buy the greatest because they lack confidence.

On top of that there is very strong cultural difference about spendings / apperance depending or your family background, your location etc.

It's not about being able to afford it. Can many people afford a $15k Rolex? A $100K Mercedes?

Indeed, you don't have to be a mogul. However, most rich people are perceived to be attracted by those products. Hence, as a marketing fallacy, A->B implies B->A.

This is Marketing 101, and it is what the Pro line, as any luxury product, is all about. That's why they use different metals etc... positioning. What's the upside of using steel? None. Being different an blingier.

It doesn't matter whether you like it or approve it: it is how the market works.

We all know some real status is being a CEO with Ivy League education and millions worth of assets. Marketing is not about logical reasoning.
 
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