I agree with both that based on rumors the gap between the Pro and non-Pro is narrower in terms of features. However, based on rumors, the price gap is also getting narrower, which could partly explain it. The non-pro is expected to start at $749 for 64gb. Once you add $50, you have the non-Pro 128gb at $799 and the 128gb Pro is expected to start at $999. If rumors are true, the price gap will now be $200 when it is now $300 with iPhone 11 series (at a 64gb capacity).
This is a smart pricing move by Apple as it is essentially making the non-Pro more expensive while making the Pro appear as a better value given that they charged $999 for 64gb last year, and now your getting twice the storage capacity (all else being equal). For the non-Pro, your getting noticeable upgrades from the iPhone 11 (starting with the OLED screen), but your also paying more for it.
I'm still hoping that the reason for the delay of the Pro version to November is that there is something new that has not leaked yet that takes more time to manufacture (smaller notch, Touch ID on power button, etc.). A big way Apple could differentiate the Pro from the non-Pro would be a smaller notch, it would look more modern (and keep it that way a couple of years). If I'm mistaken and we know everything about the Pro, I suspect the non-Pro will be more popular, even with a narrower price gap.
Before today's leak, I suspected that the gap in price between the Pro and non-Pro was going to decrease from $300 in the iPhone 11 series, to $200 in the iPhone 12 series. But if the non-Pro 12 starts at $799 for 64GB, I assume that the 128GB will cost $849, then it looks like the gap in price will between a 128GB Pro and non-Pro will be $150.
At this point I really don't expect much differentiation to justify the $150. Initially we thought the Pro's would have a slightly better screen, but based on today's leak the OLED screens appear to be exactly the same.
With only a $150 price difference, I will really pay attention to the differences between both with great detail before making a final decision. Features and specs will drive my decision, not the $150.
Things that would make me chose the Pro:
- RAM --> I'm willing to pay the extra $150 if the Pro has more RAM, as that would help me keep it a year or two more (from my normal 2-3 year cycle) before upgrading again.
- Better camera sensor --> Based on the leaks it looks like only the Pro Max will have a new and improved sensor, but if by any chance the 6.1 Pro has a better sensor than the non-Pro, I would buy it. Does not look to be the case though.
- Bezel size and OLED screen --> If both versions have the exact same OLED screen and bezels, that would be a win for the non-Pro version and would be very hard to overlook.
- Colors --> The fact that the non-Pro will have a black color vs the Pro which is changing from space gray to graphite, could convince me to chose the non-Pro. I do not like the new graphite color on the new Watch series 6. I much prefer the darker gray/black.
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