The entry 5G Smartphone price from most of the Chinese manufacture are expected to be $200 to $250 by end of 2020. $599 is just barely competing.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Other iPhone 12 price tags
- Thread starter supertiffany
- Start date
-
- Tags
- iphone
- Sort by reaction score
The entry 5G Smartphone price from most of the Chinese manufacture are expected to be $200 to $250 by end of 2020. $599 is just barely competing.
Take into account of totally different segments of various markets. A purported $599 price point in North America is competing.
iPhone carrying latest camera and specs is considered a flagship, the android phones are of different category that they have to offer more to be considered flagship to compensate their lack of brand reputation that Apple offers.
I don’t know who is spreading this misinformation that the 5.4” iPhone will be priced under 600. It won't.
The base storage will be priced between 699 and 799.
The 6.1” model will go up in price by 100-200. So 799 to 899 for bass storage.
You can take this in writing. The OLED and 5G modem don’t come for free.
The base storage will be priced between 699 and 799.
The 6.1” model will go up in price by 100-200. So 799 to 899 for bass storage.
You can take this in writing. The OLED and 5G modem don’t come for free.
Last edited:
Good thing is it won't be 599.
[automerge]1580104557[/automerge]
Thank God it doesn't need to compete with Android. As it would be higher/way higher than 599.
[automerge]1580104569[/automerge]
This.
[automerge]1580104608[/automerge]
Only the Pro is the flagship.
XR/11/12 are standard mass market models.
[automerge]1580104673[/automerge]
But they can't and they won't blow away the competition.
In fact it is possible the rumored SE2 ends up being 499. 5.4" will be a minimum of 699-799 for base storage.
[automerge]1580104716[/automerge]
12/Pro is aimed pretty much at everybody. I will move from an 11 Pro to 12 5.4".
I can’t see Apple raising the price of their 6.1” mid tier device by £100-200. They know people are now used to that screen size and it’s a dangerous game pricing their biggest market out.
That's consistent with Kuo's prediction as well. Apple will reduce development costs by tightening the supply chain and develop the 5G chassis in-house.
Apple's future revenue growth will depend on Services, so raising prices across the lineup makes no sense.
There's a reason why Apple is launching SE2, SE2 Plus, and 5.4"-6.7" iPhones. They're going for volume. This allows them to 1) make up for lower margins and 2) disseminate Apple Services.
Kuo: Next Year's 5G iPhones With Redesigned Metal Frame Won't Have Major Price Increase
Apple is rumored to launch four 5G-enabled iPhones in fall 2020, and while 5G-related components could raise the production costs of the devices by...
www.macrumors.com
Let's ignore the pound for a min because apart from China where Apple does special pricing to the iPhone 11, all iPhone prices ( Actually All Apple priced are priced the same ) are pretty much USD > Apple's exchange rate ( Which for Apple tends to be higher to hedge fluctuation in currency ) + Whatever Tax there is. ( Local Import and Sales Tax )
So nothing here suggest they will rise mid tier price by $200 or £200.
A gentle reminder here is all of my estimate / guess ( and Current estimate by many ) are based on "one" assumption. Apple will rise the price for next gen iPhone because of 5G.
Apple may very well have started "subsidising" iPhone RSP with their services margin already. At least iPhone 11 pricing in China suggest Apple isn't stringent with product pricing as they are used to be.
There is also another factor into iPhone Mid Tier pricing.
Apart from iPhone 7 and iPhone 8 generation where they rise the price by $10/$20 to $50 due to NAND and DRAM price hike. The Mid Tier Pricing of iPhone has been very consistent over the years.
iPhone $649 - $699, Plus Model is $100 dollar more expensive.
So if Apple were to reintroduce Two Model in the Mid Tier, it would make sense they follow the previous iPhone pricing. The $50 will be the difference between whether Apple choose to start with 128GB or not. i.e $649 they will retain 64GB baseline 5.4" , and you get 128GB for $699.
And all previous "new" iPhone Unlocked introductory price had always had a starting price of $649 even before the Plus Model appeared ( That is iPhone 6 ), if I remember correctly going back to 3GS. The last time we had a "new" iPhone introduce with $599 baseline was iPhone 3G, that was 2009. That is nearly $720 in today's dollar terms.
That is why I seriously doubt iPhone 12 5.4" will have a starting price of $599. Although I would love to be wrong.
I am also not sure where that iPhone SE Plus is coming from. I think it is likely Apple will stop updating the 5.5" Touch ID model.
Last edited:
they should have made the 5g optional to the 2 entry level iPhones
if those 2 entry level iPhones major upgrades are OLED and 5G aside from the usual faster processor bigger ram then XR consumers or older will just get the 11, since the major upgrades dont really appeal them given the XR/11 big sales.
699 for the 6.1 inch, same like the 11 but Apple was able to get huge savings with supplier, leaving the 5.4 inch at 599.
or
699 for the 5.4 inch, same price for smaller fone because OLED/5G
but they really have to make the 128gb as base storage.
if those 2 entry level iPhones major upgrades are OLED and 5G aside from the usual faster processor bigger ram then XR consumers or older will just get the 11, since the major upgrades dont really appeal them given the XR/11 big sales.
699 for the 6.1 inch, same like the 11 but Apple was able to get huge savings with supplier, leaving the 5.4 inch at 599.
or
699 for the 5.4 inch, same price for smaller fone because OLED/5G
but they really have to make the 128gb as base storage.
Prices were pretty much obfuscated due to subsidies but they were $599 (off-contract) all the way to iPhone 4. iPhone 4S was the first to be sold SIM-free in the US and that when it increased to $649.
Apple Now Selling Unlocked iPhone 4 in U.S.
As predicted, Apple has started selling unlocked (GSM) iPhone 4 devices in the U.S. early this morning. If you don't want a multiyear service...
www.macrumors.com
iPhone 4 @ $649.
Interesting. I guess they increased the price right before 4S release (which was originally expected in June 2011 but got delayed to October 2011).Apple Now Selling Unlocked iPhone 4 in U.S.
As predicted, Apple has started selling unlocked (GSM) iPhone 4 devices in the U.S. early this morning. If you don't want a multiyear service...
iPhone 4 @ $649.
I always check off-contract pricing because of relatives overseas asking my to buy them iPhones due to the "$200" price. AT&T off-contract for iPhone 4 was $599 (at least from June 2010 to March 2011 which was when I checked). It was the same price as the 3GS the year prior.
Interesting I was thinking about this thread just after the Samsung S20 announcement.
Yes. they would. But that is one of the problem with people measuring BOM cost and Tech, this assumption implies the OLED were exactly the same as few years ago. Which we all know is not true.
So cost is roughly the same every year, but you continuously get better tech. That is from thinner panel, better colour accuracy, higher brightness, higher refresh rate, better reliability, lower power.
If you are asking about raising the price of 11 successor ( aka 12 ), it will likely use lower cost OLED panel, so the price hike isn't so much about OLED but likely to do with 5G and other improvement.
Yes. they would. But that is one of the problem with people measuring BOM cost and Tech, this assumption implies the OLED were exactly the same as few years ago. Which we all know is not true.
So cost is roughly the same every year, but you continuously get better tech. That is from thinner panel, better colour accuracy, higher brightness, higher refresh rate, better reliability, lower power.
If you are asking about raising the price of 11 successor ( aka 12 ), it will likely use lower cost OLED panel, so the price hike isn't so much about OLED but likely to do with 5G and other improvement.
After the Samsung S20 announcement yesterday I imagine Apple will follow them pricing wise but I hope I'm wrong. All the more reason I plan to get an 11 series phone this year before prices go up this fall. Well, that and the fact that 5g won't exist where I live for several years yet and I don't want to pay high prices for early gen 5g phones.
As long as Apple don’t price their biggest consumer market out then they can increase the cost of the premium range all they like. If they decide not to offer a new iPhone around £700 then they are facing a huge drop in sales for those in the market for a mid tier device. I can’t see them doing that personally as Apple aren’t that stupid.
Apple won't be raising prices. They learnt their lesson from the days of the XS/XR. Very few units moved off the shelves at their original prices. It's only when apple dropped prices through discounts and cashbacks, that the devices started to sell, especially the XR.
Even today, XR and 11 are the best selling devices due to their price point. Also, 6.1" is the most popular screen size by far. Apple won't be pricing out a majority of their customers, especially now, with the push towards services. OLED is no big deal in today's world. Also, 5G is a buzzword mainly among enthusiasts. OLED and 5G don't mean a lot to the average consumer, but a price increase does. Apple knows this.
I expect the 5.4" and 6.1" to get OLED of the same quality as the XS/XS Max. The 12 Pro lineup will have better OLED than the current 11 Pro lineup. I expect the following prices:
5.4" : $500-600 onward
6.1" : $649-699 onward
6.1" Pro : $999 onward
6.7" Pro : $1099 onward
Even today, XR and 11 are the best selling devices due to their price point. Also, 6.1" is the most popular screen size by far. Apple won't be pricing out a majority of their customers, especially now, with the push towards services. OLED is no big deal in today's world. Also, 5G is a buzzword mainly among enthusiasts. OLED and 5G don't mean a lot to the average consumer, but a price increase does. Apple knows this.
I expect the 5.4" and 6.1" to get OLED of the same quality as the XS/XS Max. The 12 Pro lineup will have better OLED than the current 11 Pro lineup. I expect the following prices:
5.4" : $500-600 onward
6.1" : $649-699 onward
6.1" Pro : $999 onward
6.7" Pro : $1099 onward
Samsung raised their prices
because their S10E (equivalent of iPhone XR) did not sell well like the more expensive S10 and S10 Plus
for the following reasons
1. mediocre battery life
2. smaller screen
3. cheaper midrange fones that can do more
unlike with iPhone XR and iPhone 11, you get basically almost all of important features of the expensive iPhone models
and iPhone doesnt do midrange models like Samsung
lastly, why will they remove the business model for their best selling mobile phone which is the iPhone 11
I would say the iPhone 11 is about 95% of the more expensive models so I would disagree there. Raising prices in their biggest segment would just turn people off and encourage yet more users to keep iPhones longer or buy older IMO.
Possibly because it makes some members feel a bit more elite because they are buying the more expensive model? Exaggerating that features are poor to make their own purchases justified, sad I know.
I wasn’t forgetting that as that option is likely to remain available. If you want OLED and stainless steel edges then get the smaller of the premium models. If you want those features enough then you have to pay for them.