Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Of course Apple will have to jack up the price since it cannot rip people off with ridiculously priced lightning accessories.
Whilst a flippant comment, it’s not wrong. If regulators chop off Apple’s ability to generate revenue from MFI accessories and the App Store, they will have to make up for that somewhere else (and please, enough of the wishful thinking that Apple should ‘just be happy making less money’).
 
I continue to be amazed at how we seem to believe we need to have a supercomputer in our pocket. The specs on these devices far exceed many PCs. I would bet that the vast majority of users of these phones (and iPads, too) don't even scratch the surface of the processor and graphics capability. It's cool perhaps from an engineering standpoint how powerful these devices are (even the low-end phones), but do we really need this...?

...and pay extra for it?
Yes, I do, lol. I want to waste my money to have a portable computer that I can use as my primary communication device too. To conduct certain aspects of my life. Could it be done with less. OFC. It's a luxury. A luxury I like and don't want to really give up. Until the world ends or other calamities off topic. But I love my super computer in my pocket. It's something people seem to never fully grasp. That they are literally carrying around a powerful computer. It's not really a phone. That's just a main feature of this super mobile computer.
 
I continue to be amazed at how we seem to believe we need to have a supercomputer in our pocket. The specs on these devices far exceed many PCs. I would bet that the vast majority of users of these phones (and iPads, too) don't even scratch the surface of the processor and graphics capability. It's cool perhaps from an engineering standpoint how powerful these devices are (even the low-end phones), but do we really need this...?

...and pay extra for it?

I'd argue yes because outside of for work most people's phones are probably their "PC".
 
The only 3nm processors in 2023 are Appleʼs A17 and M3 — they are expensive to produce, which explains the higher price of the iPhone. However, they are worth every penny.

This is not how pricing works. The cost of materials does not IN ANY WAY determine the price an item will be sold. The only thing that drives the selling price is how much people are willing to pay. If a spec upgrade makes the device more desirable, then people will be willing to pay more.

The cost of materials is only relevant to the manufacturer, and it only addresses the question of "if I sell at this price, will I lose money?" If the cost to produce something is more than the price people are willing to pay, then they simply don't sell it (e.g. the original 18 ct gold Apple Watch).


Buy the phone outright or have payments each month for two years and you choose payments? To each their own but I buy my phones outright because I can with ease. Even at 0% interest I would never "finance" a cell phone. It makes no sense. I will not be beholden to any of these swine.

I also buy them outright (typically), but a 0% loan for the device can be a smart move. If you take that money and invest or save in an HYSA, you get a 5% or more return these days. If you also factor in inflation, you're actually paying less for the phone by the end of the term than someone who bought outright two years ago.


Haha you are concerned about adding $1000-1500 to your liquid assets. I see. That was all I needed to know. I never own my phones for more than a year. I trade them in and move along. The only way you are going to recoup max value on your phone is by selling it to someone on the street for max value. Have fun with that! I'll gladly eat a few hundred on trade in just so I don't have to spend time dealing with reselling my phones. I end up saving in the long run because time is money. Anyway, enjoy your financed phones and signing into an agreement to make installment payments...on a phone. 😁

You're giving people crap about financial decisions, but then you get a new phone every year? You're losing credibility pretty quickly.

Reselling a phone is extremely easy. I've done it with all my previous ones and it's always been no problem. I get full resale value in cash, and it doesn't cost me more than an hour. Unless you make more than a "few hundred" an hour in your job, spending time on the phone is more lucrative. Time is only money if you could have made more money in that time you spent doing something else.


If someone has to finance their cell phone, then it is easy to understand why they are in a poor financial situation. I take no pity on these people. Ever heard of saving, or working harder to make more money? And I'm not looking down on anyone. People can live their lives however they choose. But that doesn't mean I'm not going to call people out on making poor decisions. That's just what I do. I also reward people for making good decisions.

Financing at 0% isn't necessarily a bad decision. I agree that all people don't need a flagship phone, but for most people a phone is one of the most important purchases in their life. It gives access to all known human knowledge, and you simply cannot access basic resources (government programs, etc.) anymore without one.


You're still laboring on this topic? Let's just move along already.

Do you understand how message boards work? This isn't a real-time chat room.
 


Apple's next-generation iPhone 15 Pro Max will likely be more expensive than the previous Pro Max model, according to Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities.

iphone-14-pro-max-deep-purple-feature-purple.jpg

In his latest research note, Pu predicted Apple's larger of the two upcoming Pro models will see a price increase higher than the $1,099 starting price of the current iPhone 14 Pro Max. Pu has previously suggested price increases for the iPhone 15 Pro models, but this is the first time he has singled out the Pro Max as costing more.

Pu doesn't specify why, but apart from a larger battery and display, the iPhone 15 Pro Max is widely expected to feature one major difference compared to the 6.1-inch iPhone 15 Pro – a periscope lens. Both Pro models will include telephoto lens technology as part of their three-camera array, but the iPhone 15 Pro Max is likely to exclusively feature a periscope lens that will enable 5x to 6x optical zoom, a notable improvement over the 3x zoom on the iPhone 14 Pro models.

A periscope lens system generally uses a primary lens to capture a photo, with an angled mirror or prism reflecting the light 90 degrees toward a second lens that then sends it to the image sensor. The image sensor and secondary lens are positioned sideways inside the smartphone to extend focal length, and that takes up valuable surface area.

In his latest note, Pu also said he expects the iPhone 15 series to enter mass production in August, which would be in line with previous years when Apple's iPhone lineup has been announced in September. Pu believes Apple will mass produce around 84 million units for the second half of 2023, with the two Pro models likely to be the most popular devices in the lineup in the first few months after launch.

All four iPhone 15 models are rumored to feature a USB-C port, the Dynamic Island, and a slightly more curved frame, while 12 additional features and changes are rumored for the Pro models.

Article Link: iPhone 15 Pro Max Predicted to Be More Expensive Than Previous Model
I won’t be getting the next iPhone until the dynamic island is gone. It’s a terrible feature. It makes watching videos and playing games terrible. A small notch would have been such a welcome feature. But this black gaping hole looking back at me all day has gotten on my nerves.
 
I'd argue yes because outside of for work most people's phones are probably their "PC".

But again... this amount of power?

I'm an iPad Pro superuser. I have to charge it twice a day because of how often I'm using it. But in the end, what am I using it for? Browsing. Email. Teams. HBO. Music. New York Times Cooking. Airbnb scheduling. Travel scheduling. Word. Note taking. PDF reading. Kindle reading. YouTube watching. Social media browsing. Google mapping. None of these require even a fraction of the power built into the device -- even if I was using a standard iPad Air. Most of the apps usage are not even doing major processing, since the computing is done on the web servers and the apps serve as mere interfaces.

Apple continues to build enormous power into these units -- and charge more and more every year. Another poster commented on buying the SE, but that misses the point. The SE power was yesterday's Max, and the iPad Air was yesterday's iPad Pro. The low-end units offer literal supercomputer levels of capability as well.

Again, it's cool from an engineering standpoint that this can be done, but again-again...

...do we need it enough to continue to pay for power we don't remotely get close to using?
 
  • Like
Reactions: MacWiz_007
They should dump the 128 model since it’s gimped and can’t do 4K high resolution video recording
 
This is not how pricing works. The cost of materials does not IN ANY WAY determine the price an item will be sold. The only thing that drives the selling price is how much people are willing to pay. If a spec upgrade makes the device more desirable, then people will be willing to pay more.

The cost of materials is only relevant to the manufacturer, and it only addresses the question of "if I sell at this price, will I lose money?" If the cost to produce something is more than the price people are willing to pay, then they simply don't sell it (e.g. the original 18 ct gold Apple Watch).




I also buy them outright (typically), but a 0% loan for the device can be a smart move. If you take that money and invest or save in an HYSA, you get a 5% or more return these days. If you also factor in inflation, you're actually paying less for the phone by the end of the term than someone who bought outright two years ago.




You're giving people crap about financial decisions, but then you get a new phone every year? You're losing credibility pretty quickly.

Reselling a phone is extremely easy. I've done it with all my previous ones and it's always been no problem. I get full resale value in cash, and it doesn't cost me more than an hour. Unless you make more than a "few hundred" an hour in your job, spending time on the phone is more lucrative. Time is only money if you could have made more money in that time you spent doing something else.




Financing at 0% isn't necessarily a bad decision. I agree that all people don't need a flagship phone, but for most people a phone is one of the most important purchases in their life. It gives access to all known human knowledge, and you simply cannot access basic resources (government programs, etc.) anymore without one.




Do you understand how message boards work? This isn't a real-time chat room.
You clearly don't get it. Anyway, you have a good one and enjoy financing phones and entering into a binding contract just so you can have a new cell phone.
 
  • Disagree
  • Like
Reactions: orev and Oscar_440
But again... this amount of power?

I'm an iPad Pro superuser. I have to charge it twice a day because of how often I'm using it. But in the end, what am I using it for? Browsing. Email. Teams. HBO. Music. New York Times Cooking. Airbnb scheduling. Travel scheduling. Word. Note taking. PDF reading. Kindle reading. YouTube watching. Social media browsing. Google mapping. None of these require even a fraction of the power built into the device -- even if I was using a standard iPad Air. Most of the apps usage are not even doing major processing, since the computing is done on the web servers and the apps serve as mere interfaces.

Apple continues to build enormous power into these units -- and charge more and more every year. Another poster commented on buying the SE, but that misses the point. The SE power was yesterday's Max, and the iPad Air was yesterday's iPad Pro. The low-end units offer literal supercomputer levels of capability as well.

Again, it's cool from an engineering standpoint that this can be done, but again-again...

...do we need it enough to continue to pay for power we don't remotely get close to using?

I don't think anyone needs to upgrade yearly for the reasons you just mentioned, but if you hold on to your phone for 4+ years, the power is welcomed. I think Apple is realizing this, so the year-to-year changes are pretty much maxed out.
 
  • Like
Reactions: jjudson
One would expect a product called "pro max" to be "maximally expensive". For those on a normal budget, Apple offers the "SE". And for students and other low-income people there is the used market where prices can be as low as $150 for a usable phone.

I expect that over time as smartphone technology become even more mature and the rate of change slows, the used market will be more attractive to people. This is how technology works. Airplanes are a good example. In the first half of the 20th century, airplane design changed rapidly. We saw dramatic changes from 1903 to 1920 and by 1945 we have very powerful and reliable airplanes and even a couple of jets. In only 20 more years, we had jet airliners with global range. But in the next 40 years, all we have is just nicer jet airliners with global range. In another 20 years, we might have jet airliners that use less fuel. But that will be it.

We can expect the same with phones, rapid change in the first 20 years then very slow and incremental chances. This happened with flush toilets and home laundry machines too. And now in the 2020s no one goes out every year to buy the newest clothes dryer or kitchen faucet. But there was a time when "water closets" were all the rage and plumbers worked night and day to install new ones. We replace these only when the old one ware out and can't be fixed.

Expect phones to follow the same trend. Phones have already passed through their "Wright Flyer" and "biplane" era and are now in the 1960s airliner era, I'd expect only slow incremental changes. This is the way technology has always worked.
 
I never did the 0% with Apple Card for a phone only an iPad. Are the phones unlocked when you go through Apple Card 0% 24 months?
 
Well, periscope lens & all... 1TB model will probably cost €2.389 in Europe. €2.349 if we are lucky!
 
  • Like
Reactions: Matsamoto
No, there were rumors that Apple is going to limit the transfer speeds when using third party cables.
Ah right you’re talking about something different to the USB protocol.

I suspect it’ll be USB2 and every cable will work at full speed.
 
It’s not so much throttling it’s more that data transfer speeds can only go as fast the USB protocol used allows.
The statement still stands if they put a USB2.0 controller in these new phones to save a couple bucks a phone in manufacturing its laughable and anti-consumer.
 
The statement still stands if they put a USB2.0 controller in these new phones to save a couple bucks a phone in manufacturing its laughable and anti-consumer.
I can’t see what enhanced functionality Apple will be adding to the iPhone that would need more bandwidth than USB2.0. The new iPhone is unlikely to support outputting to an external screen via a cable or any of the other features that some iPad models need USB3 to support.
 


Apple's next-generation iPhone 15 Pro Max will likely be more expensive than the previous Pro Max model, according to Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities.

iphone-14-pro-max-deep-purple-feature-purple.jpg

In his latest research note, Pu predicted Apple's larger of the two upcoming Pro models will see a price increase higher than the $1,099 starting price of the current iPhone 14 Pro Max. Pu has previously suggested price increases for the iPhone 15 Pro models, but this is the first time he has singled out the Pro Max as costing more.

Pu doesn't specify why, but apart from a larger battery and display, the iPhone 15 Pro Max is widely expected to feature one major difference compared to the 6.1-inch iPhone 15 Pro – a periscope lens. Both Pro models will include telephoto lens technology as part of their three-camera array, but the iPhone 15 Pro Max is likely to exclusively feature a periscope lens that will enable 5x to 6x optical zoom, a notable improvement over the 3x zoom on the iPhone 14 Pro models.

A periscope lens system generally uses a primary lens to capture a photo, with an angled mirror or prism reflecting the light 90 degrees toward a second lens that then sends it to the image sensor. The image sensor and secondary lens are positioned sideways inside the smartphone to extend focal length, and that takes up valuable surface area.

In his latest note, Pu also said he expects the iPhone 15 series to enter mass production in August, which would be in line with previous years when Apple's iPhone lineup has been announced in September. Pu believes Apple will mass produce around 84 million units for the second half of 2023, with the two Pro models likely to be the most popular devices in the lineup in the first few months after launch.

All four iPhone 15 models are rumored to feature a USB-C port, the Dynamic Island, and a slightly more curved frame, while 12 additional features and changes are rumored for the Pro models.

Article Link: iPhone 15 Pro Max Predicted to Be More Expensive Than Previous Model
And, in other news, there will be weather today.
 
I can’t see what enhanced functionality Apple will be adding to the iPhone that would need more bandwidth than USB2.0. The new iPhone is unlikely to support outputting to an external screen via a cable or any of the other features that some iPad models need USB3 to support.
You don't see the benefit of of having a high transfer rate on a 1TB device? Do you know how many hours it takes to make a local backup or transfer large files over USB 2.0? I do not support Apple's wireless pandering.

My PCs are Windows you can't Airdrop to a non Apple device. My one Mac doesn't have the storage capacity to be a middleman my phone has four times the storage.

iPhones have extremely fast storage that is completely bottle-necked behind USB 2.0. It's like saying I'm going to buy a PCI 4.0 nvme drive and drop it in a USB 2.0 enclosure.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.