- The 1st gen top end iPhone (16GB) was £329 on £35p/m tariff, unsubsidised, and locked to O2
- The 3rd gen top end iPhone (32GB) is £274 on £35p/m tariff, subsidised, and locked to O2
That's only £55 cheaper and the phone is now subsidised which leaves me a little confused about the justification for this new price. Sorry if someone has already brought it up - not read the entire thread.
I'm aware that customers don't have to get the new phone but it seems to me there is little incentive to take out a new contract even if you aren't currently locked into one with the 2ng gen iPhone. Do O2 want people to buy this? And how can Apple stand by and let it happen. They really seemed to have a go at AT&T in the keynote.
Please enlighten me if I'm wrong or am missing something.