So let me get this strait. You consider screen size to be a gimmick?
Let me remind you what the word gimmick means as apparently you have forgotten how to read.
gimmick - a trick or device intended to attract attention, publicity, or business.
That is the definition of the word gimmick.
Screen size has a legitimate usefulness. Where as your NFC that you had for 20 years did not. That was a gimmick because there was no use for it. When you have a technology that android invented, even though there is no company named android, and there is no use for it or to hard to use that is a gimmick.
Question: Do you like going thru the 3-5 screens to make your phone a flash light? A very useful thing to have by the way and very frustrating to go thru 3-5 screens to get to it.
Answer: Trick question. There is no flash light functionality on android you have to download a POS app to do something as basic as a flash light.
Mean while enjoy going thru your 3-5 screens just to "customize" your phone. It must be nice to have all that free time to spend 3 hours customizing your phone instead of actually using it.
So these great updates are gimmicks until Apple does them eh? Nothing new here....
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That's because you're use to it. You don't see it because you never used anything else.
I was in the same boat as well. I use to think android was amazing.
What changed? I had to setup iphones for people. Iphone 4s to be specific. It was so smooth and the web browser actually worked. On android the web browser would freeze up, crash, or lock up the phone. It was really annoying.
I never used my phone for anything other than a phone. Because that's all that worked on it. Games would crash or not be available on my android phone. Yet my friend has it on his android phone. I had to upgrade my phone just so I can play the same game he had.
It's a constant cycle.
iPhone? Buy an iphone and it lasts forever. I never had the browser crash on me. I never experienced my phone lock up. I can use my phone and actually buy apps and it works.
Why do you think web traffic is dominated by iphones?
The HTC One M8 doesn't lag at all. The Android version at least, no idea about the Win 8 version.