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I couldn't read all the posts. OP gets a crash course in color temperature, and says "nuh uh!"

Just because you think it's dimmer, doesn't mean it is. Color temperature vs. light intensity can do that. It's an optical illusion type of thing.

If you can't accept that, then I urge you to sue. You deserve the legal fees.
 
I couldn't read all the posts. OP gets a crash course in color temperature, and says "nuh uh!"

Just because you think it's dimmer, doesn't mean it is. Color temperature vs. light intensity can do that. It's an optical illusion type of thing.

If you can't accept that, then I urge you to sue. You deserve the legal fees.

Another one in denial. 25% brighter means visually brighter than the 6s. Meaning it's obvious and noticable. Don't give me that color temp vs light/ optical illusion bull. When Apple says it's brighter we should get brighter. Not dimmer.
 
I couldn't read all the posts. OP gets a crash course in color temperature, and says "nuh uh!"

Just because you think it's dimmer, doesn't mean it is. Color temperature vs. light intensity can do that. It's an optical illusion type of thing.

If you can't accept that, then I urge you to sue. You deserve the legal fees.

That's not the case here. They are DEFINITELY dimmer and the white looks horrible. Do you have your iPhone 7 or 7 Plus yet?
 
The problem here, is that you don't see where the problem is.

No, I don't have one. And won't for awhile. I don't need it, because my 6 works fine and does far more than I need already.
 
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Did you all make sure that the "Reduce White Point" setting is set to 0%?

It can be found under Settings > General > Accessibility > Display
Accommodations

When mine was set to 25% the screen was much darker even though brightness was on max. I've been using a 5S though.
 
The problem here, is that you don't see where the problem is.

No, I don't have one. And won't for awhile. I don't need it, because my 6 works fine and does far more than I need already.

The problem here is that you sit here acting like you know better than everyone else when you don't even have the phone in hand and can't see it with your own eyes, other than pictures people have posted on the internet that CLEARLY display the issue. For some reason you want to defend Apple as if this isn't an issue, which again you have no clue about because you don't even own the phone that's exhibiting the issue.
 
Cool bruh. Doesn't change physics.

No ones apologizing for Apple. I'm saying you're wrong. I'm saying that what you perceive to be dimmer, may actually be brighter. What I'm saying is that the measurable light output may have gone up. By 25%. And just because you don't perceive that to be true, doesn't mean it isn't.

I could give a damn to defend a multi billion dollar corporation, that I've got my own gripes with besides.

I just don't like entitled humans who can't act like people and listen to reason. You give us all a bad name.
 
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Damn that's sucks. I don't have an old iPhone to compare it to. But I have a note 5 note 5 is way brighter and more vibrant. Trying not to even turn on the note screen anymore. As every time I get used to it I have to go back and check an app.

Side note. Does anyone know how to make the keyboard clicks louder.
Louder? I didn't know anybody even wanted the keyboard clicks anymore!
[doublepost=1474095519][/doublepost]
The problem here is that you sit here acting like you know better than everyone else when you don't even have the phone in hand and can't see it with your own eyes, other than pictures people have posted on the internet that CLEARLY display the issue. For some reason you want to defend Apple as if this isn't an issue, which again you have no clue about because you don't even own the phone that's exhibiting the issue.
You guys and your problems! Y'all should see a shrink together
[doublepost=1474095613][/doublepost]
Another one in denial. 25% brighter means visually brighter than the 6s. Meaning it's obvious and noticable. Don't give me that color temp vs light/ optical illusion bull. When Apple says it's brighter we should get brighter. Not dimmer.
You definitely have no idea how light with screens work. Take your phone back and join an android forum please
 
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my screen is not dim, so I'm happy :)

i can happily use it on lower brightness without hoping for me,

I think some panels are bright some are dim, that was my experience with SE, varying brightness

sad that a bad panel can ruin an apple experience and kill off enthusiasm for a new product with going through swap hell, been there :(
 
I got a silver ip7 today and I am having the same issue. I did a hard reset and it got brighter momentarily until it dimmed itself. I have brightness set at 100% with no auto brightness. I noticed that shortly after the hard reset, I went into settings to find something and the phone adjusted the brightness on its on.

This has to be a software issue.
Simple to fix. Next iOS update will dim all previous models by 30%. Then the 7 would look brighter in comparison. Easy peasy.
 
Two possibilities.

1) The screen has a 25% brighter backlight and is technically capable of being brighter, but it's only 25% brighter at its native white point / color temperature. The native white point of an LCD is the natural color of the light being put out by the backlight behind the liquid crystals, and the native white point of LCDs is typically very cool / blue. When an LCD is calibrated to a white point that is warmer than its native white point, it gets dimmer because the liquid crystals are literally having to filter out some of the blue light to make the screen appear warmer / more yellow. It's obvious that the 7 displays are calibrated to a much warmer white point than the 6 and 6S, so even if the displays were in fact 25% brighter at their native white point, it's conceivable that they could merely match the 6 and 6S in brightness as calibrated, with the warmer white point. If this is the case, Apple could be technically telling the truth about them being 25% brighter, but it's sort of disingenuous because that's not what the user experiences.

2) The screen only cranks up to its full brightness in direct sunlight. Samsung has done this with their screens for years. On Samsung phones, if auto brightness is enabled and very high ambient light (sunlight) is detected, the screens go into a sort of overdrive brightness mode. Typically they can only stay in this extra brightness mode for a few minutes at a time because it uses excessive amounts of battery and generates a lot of heat. So Apple might be doing something similar with the 7. Someone should try comparing brightness of a 6 and 7 outdoors in direct sunlight and see if there is a difference.
 
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My new 7 screen looks about the same brightness as my brother's 6S. There's not really a noticeable difference between the two when both are cranked to maximum brightness on the slider.
 
All this talk about warmer/off white = more natural.
And I know some screens have a blue white, and, generally most non tech people do like a more blue white as being white.

However, all that aside, why the need to mess around. and argue the point?

Can we not just, take a normal sheet of high quality crisp clean white paper, or something freshly sprayed with a crisp pure clean white, and put the screen against those to see any colour tint.

Whilst one is reflected as opposed to projected white, it should still be easy to see if the screen on the iPhone is yellow.off white compared to something 'Real-World' and if it is, it's wrong. It's not more natural.

White should of course be all colours balanced and equal, so our brain interperates no bias toward any colour, be that blue or yellows.

Cannot a high end screen calibrator device (perhaps) not look at the whole white screen and show how off the white is?
 
The note 7 has 1000nits of brightness but it only uses it when is in direct sunlight!

To really test the screen, point a flashlight into the light sensor, turn off the auto adjust a set the slider all to the right, in both i6s and i7 and check you results!

Why the hell to you guys needs so much nits indoors?!?!
I really hope mine only uses the 25% more light, outdoors, in direct sunlight.
 
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Kind of interesting. The OP says he has a problem with the brightness/tint. Lots of people flame him, tell him to go find another phone, or he isn't seeing the color/brightness correctly, or leave the forum. Maybe a better solution would be to really find out if there is a problem or not, before criticizing him.
 
I compared both my old and new phone side by side. And they are the same as far as brightness. I think I will live though. No need to jump off a cliff for me! lol
 
You know, warmer light can appear darker than cooler light for the human eye. So did anyone who's screaming "Boooo, iPhone 7 is duller than my older iPhone! Apple sucks!" really MEASURED the screen brightness?
 
Apple is a bit like a cult, isn't it. You criticise it and the members start demanding you leave the cult forever. I keep forgetting that everything Apple does is perfect all the time always.

No, it's more the attitude of some of the people on this forum. This kind of crap is why most people don't bother with forums, because there's too many idiots that feel they know everything and everyone else is wrong. The people that actually own these phones are complaining about a legitimate issue and these others (most of which don't even own the iPhone 7/7 Plus) are telling owners that they are wrong and shouldn't be complaining because apple can do nothing wrong.
 
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No, it's more the attitude of some of the people on this forum. This kind of crap is why most people don't bother with forums, because there's too many idiots that feel they know everything and everyone else is wrong. The people that actually own these phones are complaining about a legitimate issue and these others (most of which don't even own the iPhone 7/7 Plus) are telling owners that they are wrong and shouldn't be complaining because apple can do nothing wrong.

I think the biggest issue people on this thread have is the whole "Apple promised us a 25% brighter screen and lied" line over and over despite multiple people explaining why things aren't that simple. Then there is an attempt to continue to make this into some huge conspiracy that simply doesn't exist.
 
Well been using mine since last night and screen is definitely dimmer have atached a pic the left handside my iphone 6s plus the right new iphone 7s plus. Quite a differnce will be taking both in to Apple store in next few days see what they say
 

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