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KimHansenDK

macrumors 6502
Jul 29, 2011
366
40
I think that it actually looks dimmer due to the warmer colours/temperature of the screen. But it does not look to be 25% brighter than the iPhone 6S.
 

mahmudfa

macrumors newbie
Sep 17, 2016
2
2
Did you all make sure that the "Reduce White Point" setting is set to 0%?

It can be found under Settings > General > Accessibility > Display
Accommodations

When mine was set to 25% the screen was much darker even though brightness was on max. I've been using a 5S though.

I had noticed that too on my 6s Plus when i upgraded to public beta of iOS 10. I thought why did they dim the screen brightness and found that setting and fixed it then everything became fine.
 
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mahmudfa

macrumors newbie
Sep 17, 2016
2
2
Hey guys, there is a setting named "Reduce White Point" in Settings>General>Accessibility>Display Accommodations>Reduce White Point. Have you tried to change it to %0? When i upgraded my device for the first time, it was fixed to %25. It dims the brightness and don't ask me why but Apple's factory setting is fixing it to %25
 
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steveing64

macrumors 6502
May 29, 2009
308
94
Stoke on Trent
My screen is definitely dimmer on iphone 7 compared to my iphone6s plus currently chatting online with Apple they wanted to to take into store but no appointments till next Saturday which i cant make, so somebody going to call me to discuss next step
 

mjjferreira

macrumors member
Sep 17, 2016
98
49
The note 7 has 1000nits of brightness but it only uses it when is in direct sunlight!

To really test the screen, point a flashlight into the light sensor, turn off the auto adjust a set the slider all to the right, in both i6s and i7 and check you results!

Why the hell to you guys needs so much nits indoors?!?!
I really hope mine only uses the 25% more light, outdoors, in direct sunlight.
Can anyone try this?
 

steveing64

macrumors 6502
May 29, 2009
308
94
Stoke on Trent
Hey guys, there is a setting named "Reduce White Point" in Settings>General>Accessibility>Display Accommodations>Reduce White Point. Have you tried to change it to %0? When i upgraded my device for the first time, it was fixed to %25. It dims the brightness and don't ask me why but Apple's factory setting is fixing it to %25
Strange my setting will not go below 25%
 

Katamari12

macrumors newbie
Oct 25, 2014
27
3
Strange my setting will not go below 25%
That's normal, you have to disable the feature completely by pressing the toggle button.

reduce-white-point-ios.gif
 

ABC5S

Suspended
Sep 10, 2013
3,395
1,646
Florida
That was not my experience at all. If anything the screen on my iPad look brighter because of the 'cooler' whites.

"Ditto". My iPad Pro 12 inch is much brighter than my iPhone 7. And no matter how I tried to adjust, it will not get as bright or even brighter. Perhaps Apple should have left things alone and just gave us a good bright screen but Not all the fancy stuff that they added to it to make it brighter or whatever they did to it.
 

Eduardboon

macrumors 6502
Jul 17, 2012
269
39
Checking in.

I am not able to read what is on my phone in direct sunlight, had no problems with the iPhone 6. Compared the screen at 100 percent brightness with a 6 and SE and the 7 was noticeably dimmer, even indoors.

Here is a picture comparing the 6 and 7, you can clearly see that the 7 is kinda yellow, I guess that's why it is dimmer as well. I hope this'll disappear when the glue settles.

https://dl.dropboxusercontent.com/u/5290298/Foto 17-09-16 12 09 19.jpg
 
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Eduardboon

macrumors 6502
Jul 17, 2012
269
39
By the way; the speaker in the earpeace seems to be lower in volume as the normal speaker as well; so that's quite annoying too.
 

dugbug

macrumors 68000
Aug 23, 2008
1,931
2,151
Somewhere in Florida
[doublepost=1474086158][/doublepost]
Post a picture otherwise I'm calling bs
[doublepost=1474086208][/doublepost]

Unfortunately these aren't bugs but rather hardware faults


Mine was bright then during iCloud restore was a bit dim and now equal to my 6s again. Both seem identical at full brightness.

Note I made sure night mode was off.
[doublepost=1474114666][/doublepost]My 7 screen popped and is very bright now. Other than Warmer tone they are equally bright.

What is going on??

IMG_8034.JPG
 
Last edited:
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entraik

Suspended
Jan 22, 2009
602
212
Louder? I didn't know anybody even wanted the keyboard clicks anymore!
[doublepost=1474095519][/doublepost]
You guys and your problems! Y'all should see a shrink together
[doublepost=1474095613][/doublepost]
You definitely have no idea how light with screens work. Take your phone back and join an android forum please

Another idiot onboard
[doublepost=1474116887][/doublepost]
Apple is a bit like a cult, isn't it. You criticise it and the members start demanding you leave the cult forever. I keep forgetting that everything Apple does is perfect all the time always.

It is a cult. Blindly follow. No logic
 
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akerns429

macrumors regular
Sep 24, 2013
102
142
Anyone else having issues with your screen not getting bright? My 7 is super dark and I have turned it up all the way, and it's still very low. Any thoughts?

Good morning everyone!

I've also ran into this problem and I did some thinking as to why this may happen. I was going through setup, pairing my Apple Watch and enjoying the new, brighter, wide color gamut screen when all of a sudden it went dim. My first thought was that the auto dimming feature was turned on, nope that was not it.

Then I tried moving the brightness slider all the way to the right. I noticed that it would increase in brightness until about halfway and then continuing to move it to the right it wouldn't get any brighter. My phone was sitting on the table so I picked it up and boy was it hot to the touch.

I'm thinking this may be due to the software prevent the phone from overheating by limiting the brightness of the screen until the temperature of it goes back down. I've never had the issue before, but I also only had a silver iPhone, so maybe the dark black colors could either be helping disperse the heat better, which is why it felt so hot to me, or is actually holding the heat in.

From science class, I know darker objects have a much lower emmisivity than lighter, that's why temperatures in the desert have such a large range in the daytime and night.

That's my 2 cents, it hasn't happened since then but I haven't really done anything super intensive on it since setting it up.

Hope this helps and we can draw a correlation from everyone posting!
 
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bmac4

Suspended
Original poster
Feb 14, 2013
4,885
1,877
Atlanta Ga
Two possibilities.

1) The screen has a 25% brighter backlight and is technically capable of being brighter, but it's only 25% brighter at its native white point / color temperature. The native white point of an LCD is the natural color of the light being put out by the backlight behind the liquid crystals, and the native white point of LCDs is typically very cool / blue. When an LCD is calibrated to a white point that is warmer than its native white point, it gets dimmer because the liquid crystals are literally having to filter out some of the blue light to make the screen appear warmer / more yellow. It's obvious that the 7 displays are calibrated to a much warmer white point than the 6 and 6S, so even if the displays were in fact 25% brighter at their native white point, it's conceivable that they could merely match the 6 and 6S in brightness as calibrated, with the warmer white point. If this is the case, Apple could be technically telling the truth about them being 25% brighter, but it's sort of disingenuous because that's not what the user experiences.

2) The screen only cranks up to its full brightness in direct sunlight. Samsung has done this with their screens for years. On Samsung phones, if auto brightness is enabled and very high ambient light (sunlight) is detected, the screens go into a sort of overdrive brightness mode. Typically they can only stay in this extra brightness mode for a few minutes at a time because it uses excessive amounts of battery and generates a lot of heat. So Apple might be doing something similar with the 7. Someone should try comparing brightness of a 6 and 7 outdoors in direct sunlight and see if there is a difference.
I did this yesterday. I did not have another device to snap a photo, but it seemed that the 7 was about the same brightness of my 6s. It did not seem to be a "25%" brighter display. Now with that said, your first point makes a lot of sense. Maybe that is what Apple did. Either way, this was not what people expected from the phone.

I did not start to the thread to complain and freak out, talk about how Apple QC sucks or anything like that. I wanted to see if anyone else was having the issue, and see if there was a fix. I am not going to take my phone back, even if it stays about the same brightness as the 6s. At first this thread was finding the issue, and see if it was something that could be resolved. No it's turned into, arguing who knows more about displays and what Apple really did. Let's just say on topic, and if anyone is near an Apple Store see if a genius can tell us what's going on. At this point mine seems pretty good.
 

bmac4

Suspended
Original poster
Feb 14, 2013
4,885
1,877
Atlanta Ga
Good morning everyone!

I've also ran into this problem and I did some thinking as to why this may happen. I was going through setup, pairing my Apple Watch and enjoying the new, brighter, wide color gamut screen when all of a sudden it went dim. My first thought was that the auto dimming feature was turned on, nope that was not it.

Then I tried moving the brightness slider all the way to the right. I noticed that it would increase in brightness until about halfway and then continuing to move it to the right it wouldn't get any brighter. My phone was sitting on the table so I picked it up and boy was it hot to the touch.

I'm thinking this may be due to the software prevent the phone from overheating by limiting the brightness of the screen until the temperature of it goes back down. I've never had the issue before, but I also only had a silver iPhone, so maybe the dark black colors could either be helping disperse the heat better, which is why it felt so hot to me, or is actually holding the heat in.

From science class, I know darker objects have a much lower emmisivity than lighter, that's why temperatures in the desert have such a large range in the daytime and night.

That's my 2 cents, it hasn't happened since then but I haven't really done anything super intensive on it since setting it up.

Hope this helps and we can draw a correlation from everyone posting!
Thanks! This seems to be a level headed response with some actual information to it. My 7 seems to have figured it's self out now that it's done setting up. You may be right about the black phones getting hotter.
 

AppleRobert

macrumors 603
Nov 12, 2012
5,729
1,133
I did this yesterday. I did not have another device to snap a photo, but it seemed that the 7 was about the same brightness of my 6s. It did not seem to be a "25%" brighter display. Now with that said, your first point makes a lot of sense. Maybe that is what Apple did. Either way, this was not what people expected from the phone.

I did not start to the thread to complain and freak out, talk about how Apple QC sucks or anything like that. I wanted to see if anyone else was having the issue, and see if there was a fix. I am not going to take my phone back, even if it stays about the same brightness as the 6s. At first this thread was finding the issue, and see if it was something that could be resolved. No it's turned into, arguing who knows more about displays and what Apple really did. Let's just say on topic, and if anyone is near an Apple Store see if a genius can tell us what's going on. At this point mine seems pretty good.

I am a stickler when it comes to a smartphone's display. Heck, it is what the hell I look at all day long using a smartphone. When that becomes a distraction, that is not acceptable.

If the iPhone 7 is what is with color temperature and brightness, mine will be returned if I cannot past it being a distraction.
 

bmac4

Suspended
Original poster
Feb 14, 2013
4,885
1,877
Atlanta Ga
I am a stickler when it comes to a smartphone's display. Heck, it is what the hell I look at all day long using a smartphone. When that becomes a distraction, that is not acceptable.

If the iPhone 7 is what is with color temperature and brightness, mine will be returned if I cannot past it being a distraction.
Ok, that fine if you want to return it. Mine seems to be doing pretty good now. Starting to get use to it.
 
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