Anyone that’s been here for a while would know my preference tend to align with Apple’s hardware and software but even I’ll admit you could quite easily replace Samsung with Apple in your statement and it seems to be a spot on description for recent events. IOS 11 has been a bit of a cluster****, requiring quite a few .x updates to deal with any number of bugs, affecting battery life of all versions of devices prior to the iPhones 8 and X, with widespread reports of users 6 and 6s grinding to a near halt in speed since being updated. I’ve seen quite a few iPhone 6/6s owners complain how iOS 11 has basically made their devices unenjoyable to use.
Add to it some early reports of inconsistent displays on the iPhone X and now cold weather performance deficiencies and Apple really isn’t separating themselves from the rest of its competition of late.
But at the same time, Apple at least controls the hardware and software side of things. That means no pesky carriers, no need to worry about too many parties being involved in the update process, and people can get support quicker/easier with an Apple Store than most other OEMs. Google controls software and hardware, but there is no readily accessible Google Store to visit.
Samsung is required to go through carriers, must go through Qualcomm (in Snapdragon models), haven't used the new Project Treble feature yet, just beta testing Oreo on the S8 and S8+, will not patch things as quick, and will also not support devices consistently because a S7 could get an update before the Note 8. It has happened before where a Note update is behind a regular S device or an older Galaxy device gets updated before the newest flagship.
Every major manufacturer is going through a **** show now. Google with the Pixel XL 2, LG with the V30, Samsung with the Galaxy Note 8, etc.