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yup totally agree with all that as well. Apple would have really hit a grand slam if they beat last years numbers. But they fell a little short in the raw unit numbers. Still doing phenomenal. It doesn't take a businessy business man to figure that out.

The point that's being missed is that 2017 wasn't a typical iPhone year. It represented a sea-change in strategy for Apple where they took their prices sky high at the same time the last vestige of "new every two" owners realized carriers ended all the subsidies for $0 and $99 iPhones that had been pushing faux growth for almost a decade.

"Last year's numbers" were achieved on iPhone's at an average retail of around $499 whereas this past holiday the average retail was likely around $899. That's like asking Kia dealerships nationwide to pivot and start selling BMW's as customers come through the door. It's a Herculean achievement. They'll be teaching this in business classes in universities around the world in future years.
 
It represented a sea-change in strategy for Apple where they took their prices sky high at the same time the last vestige of "new every two" owners realized carriers ended all the subsidies for $0 and $99 iPhones that had been pushing faux growth for almost a decade.
*Groundhog Day Mode On...*
That may be true of the US market but we’ve always paid full price for our iPhones here in the UK. Subsidised hardware never made it here as all subsidies were absorbed by the carrier tariffs and still exist to this day. You still pay full price for your iPhone as always.

*Groundhog Day Mode Off...*
 
The point that's being missed is that 2017 wasn't a typical iPhone year. It represented a sea-change in strategy for Apple where they took their prices sky high at the same time the last vestige of "new every two" owners realized carriers ended all the subsidies for $0 and $99 iPhones that had been pushing faux growth for almost a decade.

"Last year's numbers" were achieved on iPhone's at an average retail of around $499 whereas this past holiday the average retail was likely around $899. That's like asking Kia dealerships nationwide to pivot and start selling BMW's as customers come through the door. It's a Herculean achievement. They'll be teaching this in business classes in universities around the world in future years.

There is no need to guess these numbers. The average selling price for q1 2018 was $796 compared to $694 a year ago. $100 more than last year. This still makes for a tidy sum when factoring the units sold. Not the $400 you seem to suggest... A businessy business man should be a little more accurate when reporting numbers like this. regardless, yes this does make for much better numbers to report and that’s exactly how Tim Cook spun it during the confrence.

77300000 x 796
2018: $61610400000

78200000 x 694
2017: $54270800000
 
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The point that's being missed is that 2017 wasn't a typical iPhone year. It represented a sea-change in strategy for Apple where they took their prices sky high at the same time the last vestige of "new every two" owners realized carriers ended all the subsidies for $0 and $99 iPhones that had been pushing faux growth for almost a decade.

"Last year's numbers" were achieved on iPhone's at an average retail of around $499 whereas this past holiday the average retail was likely around $899. That's like asking Kia dealerships nationwide to pivot and start selling BMW's as customers come through the door. It's a Herculean achievement. They'll be teaching this in business classes in universities around the world in future years.
All things are relative to something. Is the X to expensive...compared to what? Is it worth $1000.00+? What does the market bare? The X is my very first iPhone. Compared to the Android phones available it is worth every penny of the $1000.00+ I paid for it (and I love it by the way, the phone that is). And, based on sales, the market must have been ready for the changes we see in the X. Value, like beauty, is in the eyes of the beholder/owner/customer. I think the X is fairly priced based on all other factors. Just my opinion.
 
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So I have had pretty much every model of iPhone since 4, certainly would never miss out on the hardware change versions.

I ordered iPhone X, and then decided to cancel it because I think the price is ridiculous.

The touch ID missing is a problem for me because I use my phone in many different places, including places where face id would not work. And many people are complaining about how bad face id is.

I'm not a stranger to spending stupidly, I have a stupidly expensive run car (Porsche) and spend thousands on servicing. But notch and no touch id, and smaller usable screen overall just seems ridiculous for the price and I decided not to pay for it.

If they release the rumored cheaper model without the OLED screen this year then I will consider buying it.

Anyone else feel similar? Poor value for money?

Expensive and overpriced? Yes. poor for the price? No. I’ll be getting one at some point, and I’m constantly moaning about its price....
 
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*Groundhog Day Mode On...*
That may be true of the US market but we’ve always paid full price for our iPhones here in the UK. Subsidised hardware never made it here as all subsidies were absorbed by the carrier tariffs and still exist to this day. You still pay full price for your iPhone as always.*Groundhog Day Mode Off...*

*Enlightenment Mode On*

In 2007 Apple sold 217M iPhones. Of that, 7.5M were sold in the UK.

While we appreciate your focus on your small market, your 3.4% of iPhone sales are statistically insignificant.

*Enlightenment Mode Off*
 
*Enlightenment Mode On*

In 2007 Apple sold 217M iPhones. Of that, 7.5M were sold in the UK.

While we appreciate your focus on your small market, your 3.4% of iPhone sales are statistically insignificant.

*Enlightenment Mode Off*
‘In 2007’???
Ever wondered why the UK is Apples largest European market? Do you think perhaps more iPhones are sold in 2018 than in the iPhones launch year when the original iPhone was exclusive to only one carrier over a decade ago?

You didn’t learn about ‘growth’ in big business school then? Hahaha!!
 
So I have had pretty much every model of iPhone since 4, certainly would never miss out on the hardware change versions.

I ordered iPhone X, and then decided to cancel it because I think the price is ridiculous.

The touch ID missing is a problem for me because I use my phone in many different places, including places where face id would not work. And many people are complaining about how bad face id is.

I'm not a stranger to spending stupidly, I have a stupidly expensive run car (Porsche) and spend thousands on servicing. But notch and no touch id, and smaller usable screen overall just seems ridiculous for the price and I decided not to pay for it.

If they release the rumored cheaper model without the OLED screen this year then I will consider buying it.

Anyone else feel similar? Poor value for money?

Ok? Are you trying to convince yourself? LOL.
 
And, based on sales, the market must have been ready for the changes we see in the X. Value, like beauty, is in the eyes of the beholder/owner/customer. I think the X is fairly priced based on all other factors. Just my opinion.

I think this is a fair statement. The iPhone X is not going to appeal to everybody because of many different reasons, but really all that matters aside from differing opinions, is what somebody finds value in. Somebody might find more value in an iPhone SE over the iPhone X, or vice Versa. But given the price point of the iPhone X, some factor having the latest device, technology and how popular the iPhone is, there are many vsruiis reasons why somebody wants the iPhone X, which they justify the price point and there is nothing wrong with that.
 
‘In 2007’???
Ever wondered why the UK is Apples largest European market? Do you think perhaps more iPhones are sold in 2018 than in the iPhones launch year when the original iPhone was exclusive to only one carrier over a decade ago?

You didn’t learn about ‘growth’ in big business school then? Hahaha!!

2017. Small market. It's statistically insignificant.
 
I think you realised your statement lacked foresight and relevance but in typical fashion you do as you always do. I wouldn’t expect anything else.

No, in a rush to type I hit the "0" key instead of the "1" key. Is this what we're down to now? Spelling errors?

As for lacking foresight and relevance: What's really going on is that you're upset because a) no one cares about the phony throttle that you carried a torch for anymore and b) Apple and the iPhone X are absolutely thriving and setting records despite your predictions of doom.

All is well in iPhone land. Enjoy your iPhone 6.
 
‘In 2007’???
Ever wondered why the UK is Apples largest European market? Do you think perhaps more iPhones are sold in 2018 than in the iPhones launch year when the original iPhone was exclusive to only one carrier over a decade ago?

You didn’t learn about ‘growth’ in big business school then? Hahaha!!

Got to agree with BJ on this one. It's pretty small and growing smaller. Especially when you look at the smartphone industry as a whole... Not only is it small, there's no growth. Not like India or Brazil for example... In just 5 years Brazil has exceeded the UK and and india has quadrupled making it over 2 times the size of the UK. Where do you think smartphone manufacturers are likely to focus their efforts? Certainly not on a stagnant or shrinking market.
 
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No, in a rush to type I hit the "0" key instead of the "1" key. Is this what we're down to now? Spelling errors?

As for lacking foresight and relevance: What's really going on is that you're upset because a) no one cares about the phony throttle that you carried a torch for anymore and b) Apple and the iPhone X are absolutely thriving and setting records despite your predictions of doom.

All is well in iPhone land. Enjoy your iPhone 6.
You didn’t make it clear you’d incorrectly stated a different decade and I am unable to read minds.

You appear to be able to read minds however with the claim you know exactly what I am thinking. No I’m not upset and have maintained my view. I’ve never once claimed Apple is doomed so that is a lie too, but that seems to be a pattern with you.

As for enjoying my ‘iPhone 6’, am I to take that as another one of your ‘spelling errors’ or can I comment on that?
 
Got to agree with BJ on this one. It's pretty small and growing smaller. Especially when you look at the smartphone industry as a whole... Not only is it small, there's no growth. Not like India or Brazil for example... In just 5 years Brazil has exceeded the UK and and india has quadrupled making it over 2 times the size of the UK. Where do you think smartphone manufacturers are likely to focus their efforts? Certainly not on a stagnant or shrinking market.
Apple might as well write off Europe as a whole then. I don’t think they are that stupid though as countries with high upgrade rates are always worth focus. Apple has strong links to the UK and I don’t see that ending anytime soon.
 
Apple might as well write off Europe as a whole then. I don’t think they are that stupid though as countries with high upgrade rates are always worth focus. Apple has strong links to the UK and I don’t see that ending anytime soon.

Why the hyperbole? I'm just saying it is pretty small and not growing. Apple's not going to turn away a sale, but the facts are facts
 
So I have had pretty much every model of iPhone since 4, certainly would never miss out on the hardware change versions.

I ordered iPhone X, and then decided to cancel it because I think the price is ridiculous.

The touch ID missing is a problem for me because I use my phone in many different places, including places where face id would not work. And many people are complaining about how bad face id is.

I'm not a stranger to spending stupidly, I have a stupidly expensive run car (Porsche) and spend thousands on servicing. But notch and no touch id, and smaller usable screen overall just seems ridiculous for the price and I decided not to pay for it.

If they release the rumored cheaper model without the OLED screen this year then I will consider buying it.

Anyone else feel similar? Poor value for money?
How many more of these threads are the moderators going to allow? The forum has literally become a wasteland of threads about spending $1000 and notches. Don’t like it? Return it. Let’s move on to other topics please.
 
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I’m kind of torn on the “value for money” aspect. I love my X, I don’t really think there’s anything I’d actually complain about in it’s current iteration. Bar the price.

That said, I have found myself recommending the 8/8+ to many people I know more than the X. Purely because I know how those people use their devices and what they consider a reasonable amount to spend on a phone for their use case.

I think if you have the available cash/on the IUP and you’re happy with the feature set, then sure, go for it.

It boils down to how much you value and use those few extra features it has. I’m getting my money's worth out of it, so I suppose for myself I’d have to say it is value for money. It just won’t be for a lot of people.
 
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Expensive and overpriced? Yes. poor for the price? No. I’ll be getting one at some point, and I’m constantly moaning about its price....

Potato/Pótátó

Each person will view the X in terms of beenfits to $ differently. I didn't get it because the X does not offer enough innovation for $1000.
 
I think it's fantastic. Works better for me than touch ID ever did.

Both Touchid and FaceID work well for some and not for others.

The introduction of TouchId brought with it substantial functionality, FaceID atm only exists because the home button needed to be removed to make way for more screen space, it brings very little that’s new to the party.
 
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