Depends what you call loud.
To respond to your first piece of 'evidence', the EU ipods don't reach 110-120 decibel range. Maybe if you could turn them up to just under this level people would be happy with the volume.
2nd piece - "68% of the group do not realize that listening to at loud volume can cause permanent damage." That's fine but irrelevant.
“A generation ago we would see people going deaf in their sixties or seventies, but we’re now seeing more people going deaf in their forties, which is very worrying,”
They 'see', do they? Great, thanks for the figures.
3rd piece - one person (in the US) has filed a lawsuit. And...?
Of course listening to music at a certain level will damage your hearing, but a little more personal choice with regards to the EU ipod would be welcome.
Years of listening to a Walkman, years of listening to an ipod. As far as I can see (my girlfriend keeps telling me to turn the TV up) my hearing is fine, thanks.
Yeah, I think in-ear headphones will help people a wee bit. Mine do.
It a) still may not be enough for some (including me) and b) why should people have to spend more money for a pleasant listening experience?
What we are simply saying is that in our opinion the EU cap is too low. I'm guessing we'd be happy with the US ipods. So, we're looking for a way to increase the maximum volume. In ear headphones - one option with weaknesses, certainly worth a mention though. Let's hope a foolproof option pops up soon.
As a matter of curiosity, what in-ears are we talking about?
If you have actually isolating earphones, you will a) experience the music better (so it is worth spending money on for a pleasant / better listening experience) and you will experience rather a lot more than 'a wee bit' of help.