I'm not saying they're doing everything right. I'm saying we all have opinions on what we value. Where you or anyone else may value a galaxy or whatever phone over an iPhone, there's plenty of people who prefer the iPhone. For the flagship market where people are willing to pay a premium on a phone, it is telling that the iPhone is the top one. Not as a feature, but that those paying customers willing to pay for a flagship want an iPhone. I think the support/service plays a big role, and I consider that a huge advantage over others for now. I think a lot of people value that over specs, ram, etc. companies don't care about us on these forums.
If you feel Apple is severely lacking on innovation in their products that's certainly your right. I can say I think Samsung is severely lacking in support for a flagship device, it's my opinion. Everyone has one, so I look at the numbers. And I see that the iPhone is certainly competing in the market based on the numbers.
Sales is not a good indication of a product being one of the best on the market. Majority of consumers world wide are ignorant when it comes to buying products. Brand image and marketing plays a much bigger factor imo.
Which companies in the phone industry has the best marketing? Apple and Samsung. Who has the most sales? Apple and Samsung. Have you ever seen much marketing done for HTC? Nope. As you can see their sales reflect that. This can't be a coincidence. Nexus 6p is considered to be one of the best Android device on the market. However I can bet S7 sales has probably surpassed it already. Why? because of marketing. (the 6p also only being available online plays a part. However it not being in carrier stores should be considered part of marketing shouldn't it?).
Look at it from a general consumer perspective:
1. They either ask friends and family what phone should I get? OR Walk into carrier store and see display models.
2. Friends and family sees iPhone ads many times and knows Apple has a good brand image so they recommend that. OR in carrier stores Samsungs and Apple devices are usually well advertised within the store (signs, graphics, etc).
3. Consumer listens to friends and family and makes purchase.
I know car analogies are considered bad here but think about this:
Hyundai has been making luxury cars (Genesis). They could cram the best of the best in it. Faster engine, Better materials,more advance technology, double the warranty and half the cost of a 7 series or S Class. On paper and actually driving it, it could be one of the best cars ever made. Do you think it would sell like hot cakes? Nope. Because of brand image. Many potential buyers are going to say "I dont want a hyundai" for no particular reason.
When I told my sister my phone was made by Huawei and I paid 530, she immediately had a "wtf" look on her face. Then she said "really? No, I wouldn't trust them. I would much prefer buy a samsung or lg". I asked her why don't you like Huawei? She was stomped. She has NEVER had an experience with a huawei product but immediately is turned off for no reason. Why? Brand image.
My same sister recently bought a phone. I told her to consider the Huawei 5x. Her response? no she doesn't want a huawei phone. She ended up getting a G Flex 2.
imo the general public doesn't think "hmm if I buy this phone and it starts giving me problems how will I get it fixed?" They buy based on looks, brand image, marketing.
I think the problem on many forums like this is we expect the general public to think like how we tech nerds do lol. We go through every detail, consider specs, watch reviews, aftermarket support etc. The truth is the general public still buys on impulse, brand image and "flashy marketing".
Walk up to any Samsung or iPhone user who is not into tech and ask "why did you buy that phone?"
What do you think their response will be?
Do you think many will say because it has great aftermarket support? Not me.
Their response imo would be:
1. They had the previous model so they upgraded
2. It was recommended by friends and family.
3. Because it looked the best
4. they got a great deal
5. The camera is one of the best
6. subconsciously because they saw all the ads it encouraged them (they won't actually say this as a reason)