Also, Tim Cook fails to take chances on products that might be failures? Excuse me? The 12 inch MacBook?
A screen a whole inch smaller than the 13” MBA? Revolutionary!
The butterfly keyboard MacBook Pro?
That was just poor design, with reliability issues that weren’t caught at the time.
Apple’s Echo, a few years after it became a hugely popular category?
A slightly-smaller iPhone, sharing most of its parts, that has a small but dedicated following.
A failed attempt to get rid of expandable Mac towers.
A beefed up version of the well-proven A-series chips. Transitioning the Mac to Apple Silicon
was a bold move, though given the rate the A-series was gaining on x86, it was a logical progression. The cost savings, including merging macOS with iOS, had obvious appeal too.
A massive L. Worse, perfecting the VR headset after it had largely died as a category took Apple’s eye off the AI ball. This left them badly behind in something that does have the potential to be revolutionary (though the jury’s still out).
These were all massive risks, plenty of them were complete failures.
The risks varied in size, but I agree with the second part.
But they led to significantly better products.
The design decisions of the 2016-2019 MBP led to them being completely reversed, with 2020-on machines being thicker, with scissor keys, SD card slots, MagSafe, HDMI outputs etc? The HomePod led to a smaller, cheaper Mini version, more in line with competitors? The iPhone mini led to its (probable) cancellation? The 2013 Mac Pro led to a return to big aluminium towers? The Vision Pro led to an (indefinite) pause in its production?