It’s a business strategy only.
I’m an Apple fan boy (>25 years) like most of you guys. I love my iPhone, iPad and Macs & buy every year new ones.
But one thing really bothers me.
Their constant emphasis on how important privacy is to them even they are not serious about it.
A big claim. I know. But hear me out.
1. Hidden tracker on Apple.com
Visit Apple.com using Safari. No trackers are shown.
Then visit Apple.com using DuckDuckGo. Apple is using it’s own tracker on it’s website.
2. Apple Notes collects the content of your notes and links it to your identity.
3. Apple Music collects your content, location, indentifiers, search history, usage data & more and links it to your identity
I mean with this information alone (notes content, location and music I’m listening to) they know everything about me.
Well I mean I don’t know it you are using Apple Notes or Apple Music as much as I do. But I know that I can not turn these data collecting practices off. (Sure stop using these products, but come on… it’s a way different practice than what they pretend to do)
4. It was Apple who created IDFA for advertisers and enabled it by default.
Yes, Apple enabled “Ask app to track” by default for you. For years!!!
It was Apple who shared your data.
They are not serious about privacy. They created it.
Disabling it by default (after years and years) was a business decision only.
Now that many companies were depending on it, they are turning it of your default.
Why?
To hurt these other companies.
Why?
Because these companies are becoming serious competition in the near future.
Oculus is a very advanced VR device.
I have no doubt that Apples VR headset will be amazing.
But they will be competitors like never before.
(Although I personally would prefer using a headset from Apple, I think it’s not ok to use the power in such a way to hurt other companies and the users.)