I feel bad for companies like HTC, LG, and Motorola that quietly innovate but are left fighting for table scraps. Sony is also clearly underrated but gets no love. You go to Best Buy, and they are bunched together while Apple and Samsung have their very own sections.
Samsung's J-series are more popular than their S-line around the world. Nokia was #1 globally from 1998-2011 because they made the best and cheap feature phones out there.
Samsung superceded Nokia because of Nokia's incompetence in the later years. They hung around with Symbian too long, had a Trojan horse CEO in Elop, and gambled on the losing horse called Windows Phone.
I never got attention from an iPhone or Samsung. Maybe once for an iPhone 4. Everyone I see has an iPhone in SoCal. My Stepfather likes Samsung and Android because he's a Windows PC guy. He doesn't care about walled ecosystems.
I'm probably the only hardcore Android fanboy in my entire family that I know of and I didn't like Android at first until two years after I started using it. I'm not into custom ROMs or rooting. I just like simple customization.
I remember going to Disneyland in Summer 2010 and I saw 90% iPhone users. This was back in 2010 when it was only on AT&T. Imagine now? I'm like Michael Fisher who doesn't want to look like a sheeple to any brand.
Look how Mr. Mobile covers up the glowing Apple logo on his 2015 MacBook Pro. He doesn't want to look like every Apple d bag hanging around a Starbucks.
I never found having an Apple or Samsung as a way of standing out from the crowd. In Asia, Samsung is common like Honda owners and iPhone users are here in the States.
What’s with the whole Apple user = sheep mindset?! Just buy the device that works for you. It’s as simple as that.