I spotted an X in the wild just before, the notch was a dead giveaway.
I still think it looks hideous and the edge to edge moniker is just plain exaggerated...
Honestly due to the notch I don't think people will get the x confused with the S8 at all. the x is what a 2017 device should be in terms of screen/bezels/look
I like the Pixel 2 design. It’s utilitarian and industrial looking. For me it’s not about what the device looks like it’s how it performs and the software.