Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

sparksd

macrumors G3
Jun 7, 2015
9,987
34,200
Seattle WA
Or, since Apple is the literally the most valuable company in the world, maybe offer the consumer the choice? Build this model and also a Pro version, just like every other size iPad? I think they could afford it, even if it’s not a volume seller.

If the projected ROI does not meet their profit line margins, they're not going to do it.
 
  • Love
Reactions: turbineseaplane

IJBrekke

macrumors 6502a
Oct 24, 2009
700
877
Long Beach, CA
If the projected ROI does not meet their profit line margins, they're not going to do it.
Agreed, and you can feel this mindset up and down the various lineups. I love Apple products for many reasons, but the recent years have become so deeply risk-averse in the name of further margins. There’s very little joy, surprise, delight in any of the products.

I even understand that mindset for the iPhone, which is their cash cow. But for the other products that do not sell in such volume, take some freaking risks in the name of innovation, man. Make cool stuff, just because you can.
 

turbineseaplane

macrumors P6
Original poster
Mar 19, 2008
17,362
40,122
Make cool stuff, just because you can.

^^ this right here is SO much what's missing

It's such a bummer to be, at any given time, the most valuable company in the world ... and yet 100% constrained and conservative and taking no chances, no risks, having no fun side projects or slightly lower volume models "just because we can" or "only we could do this, so we do it.." etc

Just as one example, how about an alternative Apple TV remote variation that you buy on its own?

Something with a different shape or sensibility or meant to also be able to more completely control other components + the ATV itself? Apple TV Remote Pro, if you will

Same for Mac peripherals ... how about a Magic Mouse Pro that isn't shaped like it's designed to cut your skin?

The only innovation seems to be in reducing packaging and shaving pennies off every product at every single decision

Must every single micro decision "move number up"?

That's how it feels and it just sucks the oxygen out of the room and kills all excitement that used to be there with Apple and Apple products
 
Last edited:

sparksd

macrumors G3
Jun 7, 2015
9,987
34,200
Seattle WA
Agreed, and you can feel this mindset up and down the various lineups. I love Apple products for many reasons, but the recent years have become so deeply risk-averse in the name of further margins. There’s very little joy, surprise, delight in any of the products.

I even understand that mindset for the iPhone, which is their cash cow. But for the other products that do not sell in such volume, take some freaking risks in the name of innovation, man. Make cool stuff, just because you can.

They sunk a bundle into the Apple Vision Pro - estimates are $20B and over 5000 patents for the research and development. That probably soaked up a lot of their taste for risk.
 

VineRider

macrumors 65816
May 24, 2018
1,424
1,253
I went and looked at the mini 7 at Best Buy today and had wiped my 6 in case I decided to trade it in. Best Buy has a good 350 trade in offer on the 256 non-cellular 6.

However, after looking at the 7, I just don't see enough difference (any difference really) in my 6, so I decided to just keep my 3-year-old launch day mini 6. It still works well for how I use it and for myself, couldn't really justify spending $260 (after trade) on the 7.

Regarding jelly scroll, it looked exactly the same as my 6 to me. I do see it, but it doesn't bother me at all.
 

turbineseaplane

macrumors P6
Original poster
Mar 19, 2008
17,362
40,122
Regarding jelly scroll, it looked exactly the same as my 6 to me. I do see it, but it doesn't bother me at all.

An excellent report from an objective source

You are someone who isn't bothered by the jelly scroll ... but can see it and it's nearly the same as on the 6 to your eyes

Thank you for that report that further confirms what happened (or really what didn't happen) here re: changes made by Apple
 

IJBrekke

macrumors 6502a
Oct 24, 2009
700
877
Long Beach, CA
Ok, I stopped by the Apple Store for some test drives. My observations:
  • The Mini 7 on display is identical to the one I have had at home for two days. I was expecting this to be true. Lessened jelly scrolling vs. the 6, but still very identifiable.
  • The regular iPad and the iPad Air have noticeable jelly scrolling in landscape mode. Again, as expected.
  • The iPad Air jelly scroll is really bad in landscape. It looks basically the same as the 6 in portrait to my eyes.
  • The newest iPad Pros also have noticeable jelly, but it happens in portrait! The level of jelly looks just about the same as the 7 in portrait to my eyes. Obviously, the Pro displays are superior in just about every other way, but in this specific regard, they actually match the 7's characteristics.
  • The Mini panel itself is definitely a step below the current Air panels, and leagues below the Pros. There is more ghosting all around.
So, they all jelly. This we knew, as it is inherent to the screen technology. But, if you are sensitive to this, going to the nice 120hz screen really does not alleviate it. It's still present, just a lot smoother. Had Apple upgraded the Mini screen to 120hz but not rotated the controller, it would still be noticed by those that already notice it.

I have two hypotheses in reflection:
  1. Apple oriented the display controller to have no jelly in landscape on the newest Pros because they are pushing the addition of the keyboard attachments. It seems they really want people to be using these devices in landscape more often than not. For the Air models, I have no theory as to why they are different, other than maybe it was cheaper to do it a certain way.
  2. Again, to my eyes, the level of jelly on the current Airs matches the 6, and the level of jelly on the current Pros matches the 7. I think Apple re-used the display controller from the Pro models on the 7 as the "improvement" to the jelly, without re-organizing the device internally to spin the controller 90 degrees. Just my theory, but after experiencing them all together, it feels likely.
Final thought: I have newfound appreciation for my Mini 5. It is a portrait-oriented device with no jelly scrolling, a better aspect ratio than the newest Minis, and an equal (and maybe better) screen quality than the newest Minis. I just wish I could speed it up again so it doesn't feel 5 years old.
 

jdb8167

macrumors 601
Nov 17, 2008
4,858
4,599
its been said in many reviews that the text on the Mini 6 was not sharp. Can tell the most when you zoom in on the text as far as you can. This is the best way to test screen sharpness.
This doesn't make any sense to me. The display is 326 dpi and most text is going to scale perfectly when zoomed in. The only way a zoomed display will show pixelation is if it a static image like a png. Just to be sure I just zoomed this discussion to as far as it would go and the text is razor sharp. What reviews?
 

Lioness~

Suspended
Apr 26, 2017
3,408
4,249
Sweden
Just wonder if jelly-scrolling can have anything to do with space left, or rather not left, on the mini?

I have had no problems whatsoever with any jelly on my 6, but from 5 with only 64GB I bought 256GB on my 6, and it's not even half full.
 

klasma

macrumors 604
Jun 8, 2017
7,436
20,719
Apple oriented the display controller to have no jelly in landscape on the newest Pros because they are pushing the addition of the keyboard attachments. It seems they really want people to be using these devices in landscape more often than not. For the Air models, I have no theory as to why they are different, other than maybe it was cheaper to do it a certain way.
It makes some sense for the 13", also because of its 4:3 aspect ratio. For the narrower 11" (almost 3:2 at 2.9:2), the jelly in portrait is already more visible (but no comparison to how bad it's on the mini 6).

The Airs also have a smart connector and a corresponding Magic Keyboard option, so the motivation is probably the same as for the Pros.

I have newfound appreciation for my Mini 5. It is a portrait-oriented device with no jelly scrolling, a better aspect ratio than the newest Minis, and an equal (and maybe better) screen quality than the newest Minis.
Yep. When the 6 came out, I wanted to upgrade to it from the 4, but for all those reasons plus the volumen button placement, I returned it and bought a 5 instead. This year I bought another refurbished 5. They don't feel slow to me, for what I use them for. I also like the rounded back edges. The original iPad design was that way for a reason.
 

klasma

macrumors 604
Jun 8, 2017
7,436
20,719
Just wonder if jelly-scrolling can have anything to do with space left, or rather not left, on the mini?

I have had no problems whatsoever with any jelly on my 6, but from 5 with only 64GB I bought 256GB on my 6, and it's not even half full.
The jelly is purely a function of the display hardware, it has nothing to do with software or storage. Not everyone is sensitive to it.
 
  • Like
Reactions: turbineseaplane

Daytona 360

macrumors regular
Apr 29, 2010
128
77
Just curious for anyone that has the iPad Pro M2 11" (2022) - does the jelly scroll happen in portrait or landscape?
 

Lioness~

Suspended
Apr 26, 2017
3,408
4,249
Sweden
The jelly is purely a function of the display hardware, it has nothing to do with software or storage. Not everyone is sensitive to it.
Ok, still not any signs of jelly-scroll whatsoever on mine. I have tested to see if I could produce it of course, but it scrolls perfectly fine. I'm happy with that 😁
 

Pezimak

macrumors 68040
May 1, 2021
3,438
3,832
and if it was revolutionary like an iPad pro you would be here complaining about the price.

Indeed, with the M4 Pro they put an M4 in and that OLED screen, sure they bumped the base storage to 256GB but that’s using a single chip so it’s slower then the M2 256GB storage, not that you’d notice. And here in the UK they jacked the price up by £250.
If you want an OLED Pro Motion screen and an M chip in a Mini, expect it to start from £200 more at least as it does now. That’s £700 here in the UK.
Yes the screen could be better, but IMO all they need to do with the Mini is match the screen from the Air and if they put an M chip in it put the M2 in it.but they won’t as iPad Mini sales figures don’t justify that.
 

Pezimak

macrumors 68040
May 1, 2021
3,438
3,832
Just curious for anyone that has the iPad Pro M2 11" (2022) - does the jelly scroll happen in portrait or landscape?

I have an M1 11” Pro and I cannot see it at all. But that might be due to the Pro Motion display. But some seem to be more sensitive then others to it, some probably go looking for it.
 

wilberforce

macrumors 68030
Aug 15, 2020
2,929
3,204
SF Bay Area
We are like the mushrooms at the bottom of the garden, having long discussions and arguments about the next release of manure from the gardener.
However, the gardener does not know or care what the mushrooms think, and just feeds them the same old manure.

The mushrooms are outraged.

Yep. Mushrooms.
 
  • Love
  • Like
Reactions: klasma and IJBrekke

sparksd

macrumors G3
Jun 7, 2015
9,987
34,200
Seattle WA
We are like the mushrooms at the bottom of the garden, having long discussions and arguments about the next release of manure from the gardener.
However, the gardener does not know or care what the mushrooms think, and just feeds them the same old manure.

The mushrooms are outraged.

Yep. Mushrooms.

The mushrooms are force-fed, without choice of action.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.