This thread should be called the buyers remorse thread.
iPhone 7 rumours come out throughout the year, then Apple have a keynote and tells you how wonderful the new iPhone 7 will be and whips everyone into a frenzy.
Everyone is then is desperate rush to be the first to get their amazing new iPhone and when it arrives they unbox it and hold it in their hands and can say to everyone "yes, I'm one of the first to own an iPhone 7".
Soon after, they restore the backup from their current iPhone 6 or 6s, put in a case and realise there is minimal difference between their new phone 7 and their old one. Then they see how much it cost and quickly try to come up with a valid reason why they can return it.
After the initial unboxing, holding and tinkering, the excitement quickly wears off and buyers remorse kicks in.