The only gaslighting going on here is from a handful of know-it-alls who lack either the capacity or discipline to suspend judgment, listen critically and change their minds when presented with new information. If you took the time to either listen to Apple or read some of the thoughtful analysis from others who started by listening to Apple, you might see just how shortsighted your assertions are.
Apple is building a platform for spatial computing. This includes everything from the computing device to spatial computing UI/UX, data modeling/representation/persistence, app design/development/deployment/distribution, privacy and other frameworks required to bootstrap an end-to-end spatial computing ecosystem. It’s obvious that this encompasses AR/VR/MR **plus a whole lot more ** — so the know-it-alls are adding nothing but noise and distraction to the discussion by harping on just the overlap.
Suspension of judgment and an honest effort to inform oneself about Apple’s vision (vs trying to confirm preexisting beliefs) might allow an honest skeptic to see that what Apple is trying to do is much more expansive than prior failed AR/VR/MR attempts — including current Quest/XReal and the other examples harped in by the know-it-alls.
Net-net: Apple is using the term Spatial Computing because they are doing something related, but legitimately different and much bigger. Deriding this extraordinary effort by equating it to “just marketing” shows a lack of understanding and respect for Apple’s seriousness and investment of money and life energies into this platform. That is to be expected from trolling, not honest discussion.
I don't need Apple or a journalist to tell me how to feel about the device when my experience using Apple Vision Pro tells me it's not a different paradigm than other devices I've used such as Magic Leap, Oculus, Meta Quest, or Valve Index. I can make my own conclusions just fine. Like I said, there are differences and I can predict what Apple might do in the future to make that platform more 'ubiquitous' so to speak than the competition but being "AR/VR/MR plus more" in your words is not enough to call it a new paradigm in my opinion.