Maybe but Apple offer poor value, their screen resolutions are woefully behind everyone else. And Their cameras haven't been the best lately, also the huge Plus model having extra features is also poor value.
Samsung sure has tons of features but it's build quality lacks behind others, so not THE best Android has to offer.
Can't argue with the Pixel but it is expensive.
I certainly don't think any of these handsets are worth over 700 of what ever currency you choose. But for some reason they all seem intent on inflating prices massively across all flagship phones this year.. very poor value in anyone's eyes when they don't offer anything extra.
They're not worth the price to you. But others find it just fine.
They determine prices based on what people are willing to spend.
So odd when people think they can tell others what's valuable for their needs.