Frankly I don't even know that they need a new form, and they've never had leadership in this space. I'd like to see them TAKE the leadership in this space. Offer the best workstation GPUs available...all of them, give people choices. Offer the absolute fastest, most stable workstation in the market. Then actually market the thing and tell people why they must have it or their professional lives will never be complete.
More choice requires more r&d, etc to support it. The thing the update naysayers are saying is that it's not worth the R&D on it anymore.
But yes drivers for PC cards could be a step in the right direction.