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Disappointed with Mac Pro 2023?


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Just think for a minute how much money, mindshare, marketshare they've lost over the 2013 Mac Pro and even the subsequent 2017 iMac Pro, when they could have just refreshed the 2006 Mac Pro design until literally last week...
Would've been a much better deal for them, it's easy to see in hindsight but they've still done it even with top management.
I bet that Michael Spindler's Apple had lots of data and know-how as well....
I happen to agree with you.

In hindsight if I were Apple I would have done this for the Mac Pro

- $2,999 2013 Mac Pro uses the same case as the 2006 model
- $1,714 2013 Mac Studio Xeon ES is released without PCIe slots. Form factor's 2-3x as tall as the 2021 Mac Studio.

Apple notices that 80% or more of the pro desktop market shifts to the 2013 Mac Studio. Why? Because it is more than 40% cheaper without PCIe slots & not upgradeable.

There was no 2012 Mac mini but the top-end 2012 Mac mini BTO was $1,099 while the top-end 2014 Mac mini BTO was $1,199.

So for $500+ more you get a workstation Intel chip without PCIe slots.

If I was inclined towards a display + Mac Studio I'd have bought that.
 

gpat

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You’re assuming that the 2006 was remotely profitable. If it were I assure you that refreshes would have come by the dozen.

No serious IT professionals would use a network of Mac Pros. It smacks of all your eggs in one basket, waiting for one company to update hardware in a competion free vacuum. It’s vanity I’m sure.

It has been like this for a decade by now (sigh)
But until 2012 it was actively positioned as a competitor for PC workstations.
They turned it into a vanity product from 2013 onwards, because they grew accustomed to the volumes of iDevices by then, so a workstation wasn't from a market big enough for them to care.
But they could've made an effort to appease their historical customers rather then putting out "Pro" vanity products that nobody cared for anyway.

Screenshot 2023-06-08 alle 10.30.37.png
 
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gpat

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- $1,714 2013 Mac Studio Xeon ES is released without PCIe slots. Form factor's 2-3x as tall as the 2021 Mac Studio.

Would've been one toasty machine.
Also $2000 with no PCIe in 2013 means Intel integrated graphics for a desktop... -shudder-
 
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Would've been one toasty machine.
Also $2000 with no PCIe in 2013 means Intel integrated graphics for a desktop... -shudder-
Hence a very heavy copper-based active HSF like a Mac Studio Ultra.

I think it possible that it hit that price point with a dGPU on logicboard given that it saves on BoM and logistics costs.

IIRC Macs are sometimes air freighted. I often wonder why Tim Cook has not bought their own airplanes for distribution then eventually sell extra freight capacity to others like what Amazon Logistics is doing.

Anyone want to do a I/O mock up of a 2013 Mac Studio with USB-A, DVI, HDMI, Firewire, etc?
 

MrGunny94

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Dec 3, 2016
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I've been advocating/speculating that the Extrem SoC needs to have a cloud version in order to justify its cost of development.

Most people in the thread argued against the idea. I have a feeling that a lot of people here still live in 2006 - when heavy workloads were still mostly done on local machines. Today, heavy workloads have moved to the cloud. How could Apple justify spending hundreds of millions to engineer an Extrem SoC, keep it up to date, but only sell in the tens of thousands each year? Made no sense.
Well yeah and at the end of the day they could have their own data center with their own chips.. It's a win-win situation.
 

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Well yeah and at the end of the day they could have their own data center with their own chips.. It's a win-win situation.
That was the wanted outcome of the ex-Apple engineers who formed NUVIA. Ironically Qualcomm bought NUVIA to push their Windows 11 on ARM laptops that will likely show up approximately 4 months from now.

Although not a direct competitor to Apple these ARM laptops will likely hurt Intel/AMD/Nvidia in laptops where in 80% or more of all PCs units shipped are being sold.

Once these ARM laptops saturate the laptop market they will then go into the less than 20% desktop market.

Unless Intel/AMD/Nvidia change their business model to be more SoC they will only matter in the legacy software market. Just like mainframes.

Where Apple goes, industries follows. Just look at how Android pre-2007 looks like today. Android is more or less 80% of the smartphone market shipping more than 1 billion units annually and yet make less than 20% of the smartphone profits.

I was hoping Apple would enter the datacenter/supercomputer market with ARM cloud computing. Having a monopoly on bleeding edge die shrinks of 5nm, 3nm and beyond is a technical edge over everyone else.
 

gpat

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Hence a very heavy copper-based active HSF like a Mac Studio Ultra.

Anyone want to do a I/O mock up of a 2013 Mac Studio with USB-A, DVI, HDMI, Firewire, etc?

2013, Xeon, no PCIe... could have been a low-end spec of the trashcan. Also visually similar or identical.
 

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2013, Xeon, no PCIe... could have been a low-end spec of the trashcan. Also visually similar or identical.
2013 would have Thunderbolt 1 ports... forgot about that.

- Four USB-A 10Gbps
- Six Thunderbolt 1 10Gbps
- 1GbE port
- HDMI

The trashcan design is really out there and does not harmonize with the 2012 or 2014 Mac mini. It looks like a product from a different company all together.

It was very brilliant on Apple's 2021 Mac Studio design team to instead use copper, a material used in high-end HVAC, as the susbtance for their active HSF.
 

gpat

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2013 would have Thunderbolt 1 ports... forgot about that.

- Four USB-A 10Gbps
- Six Thunderbolt 1 10Gbps
- 1GbE port
- HDMI

The trashcan design is really out there and does not harmonize with the 2012 or 2014 Mac mini. It looks like a product from a different company all together.

It was very brilliant on Apple's 2021 Mac Studio design team to instead use copper, a material used in high-end HVAC, as the susbtance for their active HSF.

I stand by my case that a x86 prosumer workstation without PCIe would've been rejected hard by the market.
We're accepting these decisions right now only because Apple Silicon delivers good enough graphics for most of us.

But Apple could have competed with compact PCs in the mini-ITX form factor, by releasing a Mac Studio with room for only 1 GPU, as opposed to the 2 or 3 supported by the Mac Pro.

For inspiration, look to ITX cases like this: https://store.mcprue.com/store/mcprue-apollo-s-3-0

 

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I stand by my case that a x86 prosumer workstation without PCIe would've been rejected hard by the market.
We're accepting these decisions right now only because Apple Silicon delivers good enough graphics for most of us.
It would likely be accepted if it was executed properly as the parts weren't advanced enough for that time's demand.
But Apple could have competed with compact PCs in the mini-ITX form factor, by releasing a Mac Studio with room for only 1 GPU, as opposed to the 2 or 3 supported by the Mac Pro.

For inspiration, look to ITX cases like this: https://store.mcprue.com/store/mcprue-apollo-s-3-0

Thank you for that link. It somewhat ballparks where the $2k-3k difference between the Mac Studio M2 Ultra and Mac Pro M2 Ultra goes to.

The 2023 Mac Pro $3k price diff goes to the BoM, logistics, shipping and R&D

- $1k tower enclosure
- $1k internals like PCie slots, 1.3kW PSU, other I/O
- $1k covers lower economies of scale due to Mac Studio being more preferred & popular
 
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gpat

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It would likely be accepted if it was executed properly.

2000 Power Mac G4 Cube failed due to bad execution and it did not share the chips as the higher-end Power Mac.

Thank you for that link. It somewhat ballparks where the $2k-3k difference between the Mac Studio M2 Ultra and Mac Pro M2 Ultra.

Tim Apple agrees to disagree with you 🤣 at 1:03:25


The Cube had amazing engineering. The trashcan also had amazing engineering behind it.
But amazing engineering can't fix a flawed concept.
 

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Tim Apple agrees to disagree with you 🤣 at 1:03:25


The Cube had amazing engineering. The trashcan also had amazing engineering behind it.
But amazing engineering can't fix a flawed concept.
My take away from Tim Cook is that it had bad execution either because the market demand wasn't there at the time or parts weren't good enough.

BTW I really appreciate the video. Steve's flip flopping based on the latest information reminds me of my father. They're both intellectually honest.
 
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neuropsychguy

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Apple ditched Intel and AMD because they dont wanna pay for their components and save money. Guess what? Apple can just increase the price whatever they want.

Since Apple proves themselves as they can not make chips for Mac Pro, I dont think they can even solve it for now.
Apple could always increase their prices however they wanted to do.

Isn't this computer a Mac Pro? Does it have Apple's SoC inside it? Yes and yes, therefore Apple is making chips for the Mac Pro.
 

koyoot

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And how do you know this. Have you seen thermal testing results for these two machines.
Mac Studio's cooling solution can go up to 180W of heat, contained within under 70 degrees Celsius. Presumably it has plenty of room to spare, considering it achieves that with just roughly 1300 RPM on the fans out of 3500 RPM, max.
 
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Spaceboi Scaphandre

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I'm no expert. Can someone explain to me how a maxed out Mac Studio differs from the 2023 Mac Pro? Because to me, they look pretty similar in specs. Not only: the Studio looks quite cheaper.

The ARM Mac Pro is much bigger with a bigger power supply than the Mac Studio. Mac Studio's PSU at max can only deliver 370 watts. The Mac Pro can deliver 1280W. By delivering more power, you can do a lot more with the chip

The Mac Pro being bigger means there's a lot more airflow which is good for cooling which better cooling means even more performance

The Mac Pro also has a lot more ports than the Mac Studio

And of course the big highlight being those PCIE slots. While it can no longer upgrade RAM or add extra dGPUs, those PCIE slots are necessary for audio and video professionals to add their BlackMagic cards. Plus you can upgrade the storage with those slots using RAID SSDs. The only expansion you can do on the Mac Studio is external SSDs plugged into the thunderbolt ports.

So for most, the Mac Pro isn't necessary. The Studio is more than enough for professionals and prosumers. But for those who have the use case of those BlackMagic cards the Mac Pro is the way to go.

Though we'll have to see if there's a noticeable difference in performance once both come out.
 
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I'm no expert. Can someone explain to me how a maxed out Mac Studio differs from the 2023 Mac Pro? Because to me, they look pretty similar in specs. Not only: the Studio looks quite cheaper.
The Mac Pro are for users who do work for or employed at LucasFilm, Marvel Studios, Disney, Pixar, Universal Music Group, Sony Music Entertainment, and Warner Music Group, etc as their use case require internal I/O and a 1.3kW PSU to energize it.

On the other hand the Mac Studio are for those who want the raw performance of the Mac Pro but do not want to pay for internal I/O that they would never ever gonna use. They also have no interest nor business in subsidizing those who do. This is why the Mac Pro got a $1k MSRP bump.
 
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gpat

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The ARM Mac Pro is much bigger with a bigger power supply than the Mac Studio. Mac Studio's PSU at max can only deliver 370 watts. The Mac Pro can deliver 1280W. By delivering more power, you can do a lot more with the chip

Not at all. The M2 Ultra TDP stays the same. So, if there are no cooling problems, the performance should also stay consistent across the 2 machines.
You just have an huge power surplus to be available for tb/pcie peripherals.
 

duck apple

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For almost everyone TB3's 40Gbps is good enough.

For the ultra niche use case then PCIe 4.0 slots are there with leaps more than 40Gbps.
TB3 is actually mediocre for adding fast SSD storage. You must choose the enclosure with Intel's TB chip to get close to 3GB/s, that's half the speed of gen4x4 NVMe. USB4 is generally better but still not in the same park.

Mac Studio needs one or two externally accessible NVMe tray/socket to make it great; think about it: all those 160Gb/240Gb of bandwidth offered via 4/6 TB3 ports are left unused for most users.
 
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Mac Studio needs one or two externally accessible NVMe tray/socket to make it great; think about it: all those 160Gb/240Gb of bandwidth offered via 4/6 TB3 ports are left unused for most users.
No argument there. I wish for the same thing. If need be do not make it encrypted.
 
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duck apple

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1. It only proves that Apple can not make powerful GPU. This is well known that Mac had poor GPU performance for a long time due to lack of Nvidia GPU.
Apple can if it allowed 500W for its GPU, plus a giant pipe cooler that takes half the space and weight of Studio.
 

bobcomer

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Apple can if it allowed 500W for its GPU, plus a giant pipe cooler that takes half the space and weight of Studio.
About half is already taken up by the SoC cooler heat sink and fans. That would be better left to the Mac Pro, if they ever do it...
 

koyoot

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Jun 5, 2012
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1. It only proves that Apple can not make powerful GPU. This is well known that Mac had poor GPU performance for a long time due to lack of Nvidia GPU.
2. Therefore, they are limiting too much on their Mac.
3. The software poor will be too limited because of GPU performance.
4. Mac still has several 3D and GPU intensive software. Disney for example.
5. Then why do we even have Mac Pro line up for a long period of time? Ironic.
6. GPU performance is getting more important than before because of AI features. For example, Adobe Photoshop added generative fill and Nvidia GPU perform the best.
7. Apple is being serious with gaming so why not? They even announced porting toolkits and game mode on macOS officially.

People seem to forget that even 2D based software such as Lightroom, FCPX, and Design still requires powerful GPU for the best performance.
In graphics synthetics it is actually competing with RTX 4080 mobile/laptop GPUs.

In actual games - its closer to 3070 laptop. And we have to remember, that Apple M2 Max 38 core GPU is 50W GPU, so it punches above its own weight. M3 series will only be faster.


P.S. Next time, don't complain about Apple GPUs, just straight up say that Apple is not using Nvidia GPUs, and that is a problem for you.
 
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sunny5

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There are no Pro Mac users. Anyone who is still on the Mac after well over a decade since the last remotely competitive workstation from Apple is here because they like MacOS and don't need truly high end performance. Apple hasn't even tried to offer an up to date, competitive tower since 2009/2010. However, in the meantime, even a Macbook Air can do things no 2010 and earlier workstation could do. And the truly pro world has moved almost completely to using render farms and cloud computing solutions, not high end workstations. Users left using the mac for work either do office type jobs that let them by their own hardware, audio, or some 2D art forms such as photo editing, some illustration type stuff, or small single editor video projects. Since even a macbook can do any/all photo and video work anyone would do on a mac, the MacPro exists mainly to cater to the remaining audio professionals. Those who have non-video PCIe cards, those for whom the M2Ultra is more than enough power for any imaginable workflow.
What you are saying is that they are justifying to decrease their own market by limiting the performance. Stop dreaming. Apple is just making less and yet you are praising whatever they do. Clearly, you dont know the Mac Pro 2013 crisis at all.

How does this seem like 2013? the real knock on the 2013 was the lack of expansion. This thing is expandable out the ass. SoCs are just better than discrete CPU, RAM and GPU. There is no way to overcome that. Given a much larger power and silicon budget you can brute force through the problem, but the SoC is becoming the new motherboard. To keep up with gains everything has to be direct silicon connected with super low latency and super high bandwidth. 2023 Mac Pro is leagues ahead of the 2019 in all CPU metrics, and can have more NVMe RAID storage, running theoretically faster than dual channel DDR4 in the 2019 Pro, using one or two PCIe slots (easily could have 32TB in RAID 0 with a theoretical 64GB/s throughput). The only place the 2023 falls behind is in GPU, but, again, no one doing actual 3D or heavy compute work still runs MacOS. Would it be nice if this machine tried to change that? sure, I guess. But did anyone honestly expect Apple to completely pull a 180 on a decade plus of highly successful erosion of the Mac's high end competitiveness?
If SoC is better, how come nobody is using SoC? How come the performance is way lower than what AMD, Intel, and Nvidia can offer especially without test results? Tell that to people using PC for the best performance that Mac cant even provide.

Actually there ARE people using Mac for heavy 3D before who worked for Disney. They even used Metal and Ray tracing for some animations. And yet, Apple is killing their own products so they had to ditch the Mac system. Now, who's fault is that?

The M2 Ultra is a lot more CPU than anything in the 2019 model. It does not keep up with Sapphire Rapids or the theortical Threadripper 7000 chips, which is lame. But those platforms hardly exist and the M2 Ultra will be competitive or ahead of the 7950x and 13900k.
Wrong, Apple Silicon is not even close to either Intel or AMD in terms of performance. Beside, Apple put M2 Ultra to Mac Pro which suppose to use Intel Xeon and AMD Threaripper or EPYC series. They support up to 128 cores or more. Where do you even find that 7950x and 13900k is enough for workstations? Comparing with 2019 era and consumer grade CPU to Mac Pro is already a joke.

It's $1000 more after 4 years, or inflation adjusted a flat price. For that, you get a much more powerful base configuration. 2019 Pro launched with an 8core Xeon, 32GB DDR4 RAM, and glorified RX580 GPU. 2023 launches with twice the RAM, with 20x the bandwidth. The new pro ships with 24 much faster cores, for likely 4x the CPU performance of the base 2019 pro. It ships with more TB ports, more open PCIe slots, the ability to drive more pixels and more displays, built in accelerators equivalent to 7 of the add on Afterburner card. To build a 2019 Pro up to the base specs of the 2023 Pro would cost $10s of thousands. Lack of extra GPU compute hurts, and is stupid. But in every other way, this MacPro demolishes the old one in value for money.
Such a poor excuses. It is well known that Mac is overpriced for many aspects including Mac Pro. With those specs, HP's workstation starts from $3000~$4000. Beside, it has way more features than Mac Pro 2023 can provide. I have to laugh since when M2 Ultra is faster than workstation CPU with way more cores. And you just admitted that lack of GPU hurts and it hurts so badly. Now, you didnt even mentioned the GPU problem which means you aware the problem with GPU pretty well.

NVMe, SATA, Audio interfaces, Video capture cards, networking adpaters. Cards with future I/O standards (USB 5 or 6, next gen thunderbolt? etc.) There are tons of options. All my old PowerMacs and MacPros run out of PCIe slots by the time they are about 5 years old, so many new standards have come out and can be added for a couple hundred bucks or less rather than by buying a whole new tower.
That's totally normal and standard for computers with PCIe slots. You are not admitting the issue that Mac Pro 2023 can NOT use any external GPU at all which defeats the main purpose of Mac Pro.

It took you until now to see that Apple doesn't care about workstations? They made that clear around 2010. And have never pretended to do anything other than provide slightly soft cushions along the glide path ever since. Apple wants customers who buy high volume products like a new fully loaded MacBook Pro or iPhone regularly. It's not worth it to chase the tiny fraction of people who want higher end hardware but just won't leave the mac. Even if they priced the MacPro competitively, at Studio pricing or lower, and added back full GPU support for some reason, these would sell in the hundreds or thousands not in the millions of tens of millions. They charge a lot to recoup RnD costs and discourage people who want this type of hardware from sticking with the Mac.
Mac Pro 2019 prove your theory wrong. When Mac Pro 2013 was a huge failure, they admitted it's their fault to ditch the pro market. If they didnt care, how come they made a better workstation in 2019? Why not keep using Mac Pro 2013? Loosing the pro market is making a bad decision again just like they did from 2013 to 2019. All you are saying is that workstation is not profitable and yet, many companies such as Nvidia proves you wrong. Now, do you even wish FCPX editors to ditch Mac system?

Overall, you are justifying the Apple's action by all mean necessary just like Apple did with Mac Pro 2013 and it turns out to be a huge mess. Making a same mistake huh? Now I'm seeing the fall of Mac system starting with Mac Pro 2023 as they can not make a powerful chip to replace workstation/server grade CPU and GPU and I'm sick of it to see people praising how Apple treat pro users. Even now, Apple Silicon's performance only focus on power by watt, not performance itself especially toward GPU. Is this why Apple stopped comparing their chips to Nvidia instead of 4 years old Intel Mac? Such a pity.

It is such a disappointing period of time as Apple dont care about the pro market again and their SoC is too limited that they cant even compete with Nvidia or AMD in terms of GPU performance. Anyone who still arguing that Apple is doing fine, you are clearly ignoring the problem. It's just worse than before.
 
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