iPhones mostly, but Apple has long had a some sort of RDF with their products that enabled them to tell customers what they actually wanted, whether or not they did actually need it, and many lapped it up.
The entire argument can essentially be summed up with one word - trust.
We Apple users buy Apple gear because we trust Apple to make this sort of product design decisions for us, and I think that this is one of the really important aspects of Apple that people really don't understand. That Apple really goes the distance in building trust relationships with their customers.
This doesn't mean that Apple is perfect or beyond reproach. Far from it, but Apple has been very good in the areas that I do care about, while I find I can still tolerate the areas in which they are weak in. Their relatively few competitors are the inverse, and I think you will find that while a lot of Apple users may struggle to articulate this point, it will nevertheless come out along this line if you poke them the right way.
It's the same as how people connect with their babysitter or hairdresser. I don't evaluate them solely on objective metrics. Instead, we connect based on how well we communicate, whether we trust them to be truthful and fair with us, how well we approach a given problem, and so on. That doesn't mean I am a cultist to the 40-year-old down the street who cuts my hair out of her apartment; it just means that my mom and I trust her and have built a rapport with her, and that's about 90% of what we're buying as part of that service.
To sum it all up, Apple users buy trust, not specs.
