And whom do you propose should run Apple? You?
no I should run Apple - at least its PC division. You know how I would make it work - by giving the people exactly what they want.
What Apple is doing right:
*building lower end products for the masses
What Apple isn't doing right:
*building products that professionals love to own
you have to build what people want. good example is the auto industry - every manufacturer for years kept increasing the size of their models to claim they had "more interior space" than the pervious model - every year until the smaller car was as big as the next size model was and they no longer resembled the product people loved.
Step 1: get rid of the MB Air line completely. its now either MacBooks or MacBook Pros.
Step 2: MacBook line would be a 13" and 15"
*MacBooks would be slightly thicker than the current MBP - with more serviceable parts and an improved keyboard with better reliability. Only as thick as needed. Why? Normies want slim laptops.
*Add a single USB-A port because its 2019, keep the pair of TB3 ports.
Step 3: The MacBook Pro line would be a 13", 15", or 17".
*The 13 and 15 would have the same dimension length/across as the MacBook but they would be thicker.
*thicker to accommodate cooling - products that never throttle
*premium quality keyboards that are a dream to type on
*most components are serviceable / upgradeable
*because the case would be larger to accommodate service there would be room for a larger battery
*the extra thickness would allow for a TB3 port on the rear of the machine
*id also add a USB-A port
Next Id have the MacBook team work with the iPad team for tighter iPad integration. I want the iPad to be usable as a drawing tablet for the MacBook with native TB3 support. I also want it to natively double as a second screen for the MacBook.
Then Id work on a MacBook Pro convertible 15" with Apple Pencil and an in body silo to store/charge the pencil. iPad/iPhone could then act as a shortcut controller for your drawing / editing programs. the iPad could also double as a keyboard as well (typing while the MBP is in tent mode).
The MacBook line should be portable as the Macbook is now. The MacBook Pro should be destination machines.