Flash takes a lot of ressources.
Try this: download Istat Pro. Launch a song on Itunes and the 3d animation thing (don't know the name in English). Make the window of itunes the biggest possible, and look at the widget at the same time. You should notice a rising of the GPU temp. That's what happen with mine.
yeah its rising fast
ATI Radeon HD 4850:
Chipsatz-Modell: ATI Radeon HD 4850
Typ: Monitor
Bus: PCIe
PCIe-Lane-Breite: x16
VRAM (gesamt): 512 MB
Hersteller: ATI (0x1002)
Geräte-ID: 0x944a
Versions-ID: 0x0000
ROM-Version: 113-B9090C-181
EFI-Treiberversion: 01.00.327