What's your point? There are so many awards these days, you can win one for anything, and because there are so many their value is decreased. If it's easy to win an award, it's no longer an honor.
It's easy to win an award? That's your answer??
Well duh, Macs are Apple's most expensive products. Where else is there revenue going to come from? Selling 2 million iPhones probably brings in less revenue than selling 1 million Macs. Don't quote me on that, it's a wild but educated guess.
Ok.
That's because they're pretty and Apple has a good reputation. If Vista didn't have such a horrible reputation, the general public's opinion of Windows wouldn't be so bad. And Apple's not the reason for Windows' reputation, they only push what others have said.
Windows has had a lousy reputation long before Vista. Windows was something you simply had to live with.
That's because all of their notebooks ARE $1000+. (There is the $999.99 MacBook, but one cent under $1000 doesn't make a big difference)
There are plenty of other notebooks from generic box makers that are $1000+.
I never said they're not working, by calling the ads "bad" I wasn't referring to their effectiveness, but referring to the quality of them. (Quality in this case meaning the dialogue and point)
You're making no sense here. The "dialogue and point" are central to whether they are effective or not. You're getting caught up in your own logic here (or lack thereof.)
By definition, there is no such thing as a "wrong" opinion. If you don't accept that fact then I wouldn't have a need to address your post.
There is, however, such a thing as an uninformed opinion.
Anyways, I don't see why you are even mentioning the App Store or retail stores, because these ads have nothing to do with them. Is Apple making money? Yes. Is it because of the Get-a-Mac ads? Not necessarily. Word of mouth is a powerful marketing tool as well, and that's the reason most people I know are interested in Macs, if they have any interest at all. It is not because Apple says "Macs are speedy and virus-free," it's because they've heard about Macs from other people with good experiences, or have had an especially bad experience with Windows. That may be a very, very slim fraction of the population, but it is still a fraction.
Alright. But that still doesn't discount the ads. By all accounts, you simply can't deny that the ads are working. You're discounting them simply because they're not to your tastes.
Personally, I find the ads repulsive. It's this that gives Mac users a reputation as being stuck up and pretentious.
Boo-hoo. So what. That's hardly a horrible reputation to have!! Apparently, there are studies and reports out there that state we're also smarter and make more money. And why not? Works for me!
Know what I find repulsive? Microsoft's entire Laptop Hunters campaign. Yeah, please show me more of low-brow, middle-class America in a dirty outlet store sifting through the bargain-bin! MS is going right for the bottom of the barrel with these. MS takes its target demographic for complete losers. Who the hell would want to be associated with THAT?? Yuck.
Apple's ads consistently make the competition look cheap, low-class, and out of touch. Once you accomplish this, you simply ride it for all it's worth. Never mind talking about a list of features. The "features" that Apple talks about are simple. The main feature of a Mac is: far fewer problems than a PC, both in terms of malware and ease of use. *That is all the average user needs to know, and nothing more.* It's a simple message. It's clear and consistent. And it's wrapped in some fun humour, that is by now very familiar to people. It's the tech world's Odd Couple. They aren't in some outlet store surrounded by ugly people with blank expressions on their faces. They're on a simple, tasteful white background with a few props and some nice effects. Very slick.
By now we're used to them and the actors and their antics are immediately familiar.
Exactly the way it should be.
Brilliant advertising.
