New Get a Mac Ads

[nelmat]

These ads are getting tired...

The ads will eventually start inciting hackers to start taking advantage of exploits in the Mac.

This always makes me laugh. Apple are a prime target - there are malicious coders the world over trying to create viruses for mac - not least a lot of M$ lovers who would love to see the smug grin wiped off Apple's face.

All this rubbish about Apple not being a viable target because it's user base is so small? Simply rubbish - it would be a huge coup for the first out there in the wild.

Anyone who believe there isn't an army out there trying is deluding themselves.

 

[hiimamac]

Bottom line: PC's still cost less and offer more.



I want to see something more creative from Apple. I'm thinking ninja poodles.

Hey how about something creative like final cut handling common video and realtime fx like iMovie. I mean really. Having iMovie handle video that is common web formats run easier in iMovie is si, well, uncreative.

 

[na1577]

They've won numerous awards. Effie, One Show, US News' Best Video Ad, Garfield Bobby awards, etc.

What's your point? There are so many awards these days, you can win one for anything, and because there are so many their value is decreased. If it's easy to win an award, it's no longer an honor.

Apple is selling Macs in record numbers.

Apple is virtually recession-proof. Most of their revenue coming from Mac sales.

Well duh, Macs are Apple's most expensive products. Where else is there revenue going to come from? Selling 2 million iPhones probably brings in less revenue than selling 1 million Macs. Don't quote me on that, it's a wild but educated guess.

Macs, Macbooks especially, are among the most coveted and desirable tech products today.

That's because they're pretty and Apple has a good reputation. If Vista didn't have such a horrible reputation, the general public's opinion of Windows wouldn't be so bad. And Apple's not the reason for Windows' reputation, they only push what others have said.

Apple rules the $1000+ notebook market.

That's because all of their notebooks ARE $1000+. (There is the $999.99 MacBook, but one cent under $1000 doesn't make a big difference)

If their ads aren't working, they sure as hell aren't hurting them.

I never said they're not working, by calling the ads "bad" I wasn't referring to their effectiveness, but referring to the quality of them. (Quality in this case meaning the dialogue and point)

That's YOUR opinion and you're wrong anyway. You're going to tell a company that has billions of available cash in the bank, who's retail stores are doing quite well despite the decline in the economy, who's computer's (which are the underdog) market share is growing rapidly and who's online app store is the largest in the industry and is making crazy profits, that their ads are bad and a tired out joke? I think Apple know's their business a whole lot better than you do buddy. If it wasn't working they wouldn't be showing those same tired of joke ads.

By definition, there is no such thing as a "wrong" opinion. If you don't accept that fact then I wouldn't have a need to address your post.

Anyways, I don't see why you are even mentioning the App Store or retail stores, because these ads have nothing to do with them. Is Apple making money? Yes. Is it because of the Get-a-Mac ads? Not necessarily. Word of mouth is a powerful marketing tool as well, and that's the reason most people I know are interested in Macs, if they have any interest at all. It is not because Apple says "Macs are speedy and virus-free," it's because they've heard about Macs from other people with good experiences, or have had an especially bad experience with Windows. That may be a very, very slim fraction of the population, but it is still a fraction.

Personally, I find the ads repulsive. It's this that gives Mac users a reputation as being stuck up and pretentious. And that's not something I want to be associated with. Even look through this thread, even the biggest Apple fanboys are admitting that these ads are old, and to but it bluntly, stupid. Anyways, the reason why I like Macs is because of the gorgeous, sturdy construction. But I couldn't care less about their software. There are several Macs in my household, I've used OS X a good amount, and I don't like it very much.

 

[nazuk]

That's YOUR opinion and you're wrong anyway. You're going to tell a company that has billions of available cash in the bank, who's retail stores are doing quite well despite the decline in the economy, who's computer's (which are the underdog) market share is growing rapidly and who's online app store is the largest in the industry and is making crazy profits, that their ads are bad and a tired out joke?
I think Apple know's their business a whole lot better than you do buddy. If it wasn't working they wouldn't be showing those same tired of joke ads.

Absolutely agree 100%

People on here moaning about the ads being boring, tired etc
...well, consider this - we are talking about it, the PC fanboys are also talking about it.
Guess what, they are NOT aimed at people like us, we are already Mac users. They are aimed at the average PC user, who looks like those people in the PC ads, and maybe, just maybe, have no idea what a Mac is about, what it can do, but the ad is there to 'tease' them to enquire.

Once they 'dip' their toes, make any kind of enquiry, eg: google search, phone call, or a visit to a Apple Store, they then get 'hooked'.

Apple are not stupid - they are not going to spend millions of dollars for years on these ads if market research showed that they don't work.

You only have to look at ALL of the figures coming from Cupertino to realise Apple knows EXACTLY what they are doing.

Remember: these ads are NOT aimed at typical users like us! We're already converted.

/peace

 

[hiimamac]

Good point. But google Apple changes industry standard FireWire chipsets, Texas instuments in 08-07 MacBook pros to the cheapest out there. It last for all but a few months run. It affected everyone working in audio and video. Here is one such link:
http://www.gearspace.com/board/music-computers/335773-new-macbook-pro-lucent-agere-fw-chipset.html

Just to save .50 cents. But at the same time, you do know that Texas instruments and companies like Analog Devices, Boston MA ( I worked for them) make many of the chips that go in macs and ships off thousands of chips to every PC maker.

Plus, doesn't asus make the motherboards? Add an EFI chip and boom, mac/unix mother, err I mean logic board. Cost? $20 dollars. Retail price for replacement? Oh, $700 or so, this is to get you to upgrade to a new machine.

Solution, buy it yourself and go somewhere that's is apple certified to fix it. Or do it yourself. sure, the build quality is good but again, vaule no longer held on some of these products, plus, they are the same parts in PCs. apple doesn't have a full wafer fab to make all the parts. It's not cost effective. Yes, they own a chip company, but that will be for one, maybe several chips.

Peace.

In my opinion, you pay for so much more than the "brand" or even mislead people with their ads about "paying more for the brand" because its a lot more than that. Apple does exaggerate their ads a little too, but for the most part their ads are truthful.

, Wireless N technology standard, much faster integrated graphics, etc. You pay more money but you do get more features and technology. No PCs come standard with the type of things Macs do. Wireless technology has been standard on Macs since the late 90s lol. When you price similar hardware and technology on a manufactured PC, you usually see similar prices.

But I think theres so much more to it than that, and you can't measure its true value that way. Bottom line, in my opinion, for that little extra money you pay, you get a lot more value. Not just the hardware, but its the overall experience and higher quality that make it more value per dollar.

My philosophy is you get what you pay for, end of story.

 

[SFStateStudent]

Nice, they are still hilarious commercials. I'd have something on the back burner for 2010....

 

[kymac]

were these all pre filmed, and they're being released slowly? are are these shot recently. and pc looks like he put on a few pounds

 

[hiimamac]

were these all pre filmed, and they're being released slowly? are are these shot recently. and pc looks like he put on a few pounds

It looks old, I've sen this before.

 

[Helmigurt]

I agree with this. I have known some die-hard Windows users that used to ridicule me over using Macs and now some of them are die-hard Mac users. Once people USE Macs — and using them for a week or less doesn't count — they stay. Windows offers 0 benefits and Quicklook is the best thing ever!

So even while being a huge Mac fanboy myself, my girlfriend (which was switched by me) didn´t like Macs like she likes PCs. She has to admit that Mac OS is more stable and she can´t do serious damage as easy, but she likes the Windows OS far more.

(She switched about 2 years ago, so she had sufficient time to learn the differences.)

 

[Winni]

"Tons of viruses" is such a lame cliche that it is not even remotely funny anymore. I use all major operating systems on a daily basis - including Open Source platforms - and NONE of them are affected by viruses. Yes, we run anti-virus software on Windows, but the last time that it actually had to do something was... in 2003 (W32.Blaster)?

The truth is, Windows 7 will hurt Apple *A LOT*. Win7 is fast, robust, very user friendly and even looks good.

 

[Master Chief]

I'm so glad that I don't have to watch these silly annoying ads anymore – why is the PC always a sloppy dressed and somewhat older person, and the Mac the young casually dressed person? Next!

BTW a Mac is just a PC

 

[nazuk]

"Tons of viruses" is such a lame cliche that it is not even remotely funny anymore. I use all major operating systems on a daily basis - including Open Source platforms - and NONE of them are affected by viruses. Yes, we run anti-virus software on Windows, but the last time that it actually had to do something was... in 2003 (W32.Blaster)?

The truth is, Windows 7 will hurt Apple *A LOT*. Win7 is fast, robust, very user friendly and even looks good.

If 'tons of viruses' is such a lame excuse, then why do you have antivirus software installed?

As for Windows 7 - well, the jury is out for that one, nobody knows just yet.
You could argue that whilst people are out there shopping for their next computer, they may decide to switch to Mac.

Windows 7, is STILL Windows, that is it's problem. The core foundation still relies on Vista - that is still it's problem. It is still vulnerable to viruses and malware and Trojans etc.

So to answer your point, we don't know yet whether Windows 7 will hurt Apple at all.

 

[o0samotech0o]

Also, Microsoft is not a hardware vendor. Microsoft sells Windows, not computers. This is why your whole post is flawed.

Exactly. Thats the point!. They never actually advertise there software, and what it can do. It's always, "oh look at this 112312" screen, and 1TB RAM, where as Mac over here has got a 17" screen, and 4GB of RAM. Oh and it's way more expensive" Do you know why? Because the Macs hardware and software are made for each other(cheesy i know, but true), so the higher numbers in specs don't count for much with Windows, which needs more processing power, and RAM, to run than Mac OS X. But people just presume it's better because of those numbers, prior to any knowledge of computing.

The more expensive bit i grant, it a bit of branding, and the useability of Mac OS X. OS X is why people buy Macs. Not the hardware, because that usually doesn't matter as much as it does for windows.

-Sam

 

[army91c]

Writing this on a PC running Win 7... I've never had a virus on any of my PC's no reason to get them unless you're just a tard. I've used a buddies MB for a few weeks.... It was ok but nothing special. Seeing as I can put together a laptop with equal specs for half the price, why should I give Apple my hard earned $$? Not knocking macs just have no need for a more expensive product when I have just as nice user experience with my PC's.

Some of you fanboys do make me laugh....

 

[coolbits]

Some windows users say that they dont need an antivirus, they just need to be careful on what they click.
-email attachments
-some flash games
-porn sites
-strange sites
-torrents
-cracks
-etc
-omg

Well on my mac i can do all that if i want to, no worryes, just dont enter admin pass on random sites or programs.
I smell a new add LOL

 

[iGuardian]

His reaction in the "Surprise" ad is hilarious. First thing to make me LOL in a while! "I don't even want to ask." hahaha

 

[Master Chief]

People running into a virus usually have no clue whatsoever about computers – I have used every single version of Microsoft Windows (not to mention MS-DOS) and so have my four young children without ever running into a single virus.

We all however have to use Windows... simply because no company (almost none) will invest in Apple hardware/software so my children would be "punished" for using Apple hardware/software. This starts at school – all their study books mention ways to do stuff on Windows, but not on a Mac – and later on when they start to work. Not that you will see this in Apple ads, of course not.

And running into a virus is really something of the past when you pick any cheap PC and install Linux on it, say Ubuntu Linux and VirtualBox – enabling them to use Windows applications, and their games. You won't even have to wait, or visit your local Apple store for the upgrade, on say the 28th (just a download away) And the fun part of it, it's all free!

My two girls are using OS X 10.5.8 with Parallels 4 for Windows. It's a bit more expensive, yes, but they like it. The two more tech savvy boys still prefer Ubuntu Linux.

And here's a tip, use OpenDNS because that has proven to be really good. Even for Apple users – remember that DNS flaw?

 

[iAlex]

God... that red head is cuuuute.

 

[AlexisV]

This always makes me laugh. Apple are a prime target - there are malicious coders the world over trying to create viruses for mac - not least a lot of M$ lovers who would love to see the smug grin wiped off Apple's face.

All this rubbish about Apple not being a viable target because it's user base is so small? Simply rubbish - it would be a huge coup for the first out there in the wild.

Anyone who believe there isn't an army out there trying is deluding themselves.

Amen to that. Top post.

 

[qbricc]

Ads for users

The iphone ads are way ahead in terms of showing future customers what it is capable of doing.

If the same style of ads are used to promote the qualities of a macbook or imac then the sky is the limit.

A strong update to the mini mac and BR across the range would help remove any reason not to switch.

 

[vvebsta]

Hey does anyone else think that the mac at the end of this ad could be a 10" MACBOOK PRO??? Or is it just me...

 

[Jayomat]

it's getting boring apple

 

[Henry Li]

Actually, I can see there are anti-virus softwares for mac. How come mac will not be infected by viruses! I could just conclude that mac is less likely to get a virus. Do anyone agree with me?

 

[JonasLondon]

Surprise :-D

The Surprise one is great again! Love these. Still, would be good to start showing off "real" things too when Snow Leopard comes out. And Aperture 3.... bring it on...

 

[EmperorDarius]

Bottom line: PC's still cost less and offer more.

Bottom line: PCs, not matter how much they cost, will always offer less because of their low-quality OS.