Old hat. They need specifics and to hit those specifics home. People might think, 'Oh great less trouble, less viruses, I'll go and look at the Apple site' - then they get hit with big price tags and it all goes out the window. Best stick with the cheaper, seemingly more high specced PC and use some anti-virus
Tell that to recession-proof Apple who is turning out record Mac sales ("big price tags") during a recession.
Best stick with the cheaper, seemingly more high specced PC and use some anti-virus.
Which seems to be the exact opposite of what's happening, and the funny part is that MS and especially Ballmer, still can't figure out why. Priceless.
http://www.appleinsider.com/article...calls_apples_mac_growth_a_rounding_error.html
"We do not, say, like Apple, believe in low volume, very high prices, very -- Apple is a great company, does a fine job. But their model says high margin, high quality, high price," he said. "That's kind of how they come to market. We say we want big market share. But with big market share, you take a lower price."
The 40-minute speech covered a variety of Apple-related topics, including product pricing, advertising, and the number of Macs in the audience. Ballmer noted the large number of Apple machines in the crowd as he spoke, saying the Windows maker has a "low share" in the investor audience.
"I can see the Apple logos versus the PC logos," Ballmer told the crowd. "So we have more work to do, more work to do. Our share is lower in this audience than the average audience. But don't hide it. I've already counted them. I have been doing that since we started talking."
Yup. That about sums it up.