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- Thread starter lostfan916
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Most people use computers for surfing the net, watching videos/movies, using word-processors, e-mailing, syncing their mp3 players, and managing their photos (i mentioned that most people dont care about geotagging because frankly most people dont know what that is, so its not a priority.) The general concern is being able to do these thing without worrying about viruses, slowdown due to anti-virus software running in the background, and having to reformat/lose data when a virus gets out of control and there is no other option.
Sure, Apple could have commercials about imovie, garageband, and iphoto, they can show off pages and numbers, and keynote while they are at it, but until Windows 7 sets in and people and those virus/malware issues start to disappear on that platform, Apple can continue to harp on the viruses.
If Apple's going to keep using these Mac guy vs PC guy commercials, they should at least stop making him seem like a douche and give the real reasons why Macs are better instead of repeating the same thing over and over again. I mean, you can still say OS X is more stable and there are barely any viruses when compared to Windows, but why not say the user experience is also a billion times better than Windows and why. Microsoft's and Apple's ads are just BS and childish.
I think they should drop these ads and go in a new direction. Show an iMac next to a Dell desktop or a MacBook Pro next to a comparable laptop or the Air next to an Adamo (not that the Adamo is a threat, but it'll show that there is a Mac that's a better value than a Dell). Talk about how the Mac is more stable, less prone to viruses, but also talk about it's design, hardware features, and OS X's and iLife's features. It'll show consumers that Macs may cost more, but you're getting things like a better user experience, awesome photo organization and movie editing programs, cool features in the OS, a sexy product, and things like the MacBook Pro's and Air's battery, trackpad, thinnest, lightness, and keyboard. That'll pwn those Windows ads.
I think they should drop these ads and go in a new direction. Show an iMac next to a Dell desktop or a MacBook Pro next to a comparable laptop or the Air next to an Adamo (not that the Adamo is a threat, but it'll show that there is a Mac that's a better value than a Dell). Talk about how the Mac is more stable, less prone to viruses, but also talk about it's design, hardware features, and OS X's and iLife's features. It'll show consumers that Macs may cost more, but you're getting things like a better user experience, awesome photo organization and movie editing programs, cool features in the OS, a sexy product, and things like the MacBook Pro's and Air's battery, trackpad, thinnest, lightness, and keyboard. That'll pwn those Windows ads.
You remind me of that MadTV sketch with the woman who puts her fingers in her ears and screams LA LA LA LA LA LA, so she doesn't have to hear the otherside of the argument.
If what you are saying is true, that the MS ads aren't working, then why should Apple bother replying to them at all?
"Windows: when you're ready to compromise".
I thought that was pretty harsh, a perfect sound bite, and awesome advertising.
Love it! No punches pulled, in-your-face and ballsy. That's the way to do it.
Because most of the ignorant are ready to go out an fall into the Windows trap. Windows is still the dominant OS due largely to ignorance and inertia. Apple is simply comparing themselves to MS, which makes perfect sense. Why not.
Right now there really is no "other side" to the argument, because there is no reason for thr other side. Apple's marketing works. Simple as that. Not even sure why it's necessary to even debate it, since it's obvious. MS should take a page out of Apple's book (Lord knows that's alll they've been doing) and start showing a little self respect for their products and image in their ads. But it's MS, so bet on them not learning anything when it comes to marketing. As usual. The Seinfeld ads sucked. The "I'm a PC ads" sucked. And the Laptop Losers ads sucked even moreso because MS was actually trying this time. It's so sad it's just comical now.
You probably don't get out much. The dock's a clunky horror, Finder's a UI embarrassment and it's frankly mind-boggling that Mac UI still hasn't caught up with the 'left-button selects, right button chooses an action to apply' meme used by every other modern OS. Mac OS X also doesn't have a consistent overall "look" with some UI controls looking like glass, others like gel, others looking like metal. It's a ghastly hodge-podge.
Macs have their good points -- Unix kernel, Unix security model, much easier configuration, and so on -- but you're a fool if you think there aren't real, valid things that Windows users might find offputting. That and the price is largely why Mac OS X hasn't taken more market share than it has.
I'd agree with you as a Mac user but talking to a lot of people who are in the market for a new laptop, they are all gushing about Macs and many cite these commercials. The ads do seem to work....
You'd be surprised how much that's worth to a lot of people.
Surfing the net for years without antivirus and doing zero maintenance - that's quite a selling point. Plus the hardware design is a big draw. User experience, user experience, user experience. That's the key. And alot of companies still don't understand how important that is (often at their own peril.)
When A company shows you how to sell Premium products in a recession and acutally come out richer for it, you take notes.
The viruses we get like 5 a year with 3 people running windows on 4 computers. Everyone seems to get them from hacked websites. The virus downloads and installs itself every time. I wonder why MS can't fix it where this does not happen?
It's because of Microsoft's marketing strategies is how they got to what they are today, the biggest software/technology company in the world. Remember Windows 95? That was all about marketing. The product was pretty crappy, but MS already planned on NT phasing out DOS by that time.
So? It means absolutely nothing in terms of the market. Obviously those ads were going to be discussed, just like these ones, and people are going to take sides.
Most of the "nerve" it hit was us laughing at MS' utter lameness at trying to remodel their image. It was fun to watch MS portraying its user base as cheap, bargain-hunting losers who quite clearly are pining for a Mac but have to settle for something less. Nice work, idiots. And Apple sends their thanks.
Making a product people actually *want* and not have to *settle for* might be a starting point for MS. Never mind the marketing.
Look at what's come out of Apple since 2001. Now look at what's come out of MS. You'd think MS' R&D budget is going toward photocopiers, office luncheons, and coffee runs. Oh, and chairs. There seems to be a shortage of chairs at MS these days.
Oh, now, was this really necessary?
Windows users who switch to Mac do so for obvious reasons, namely improved performance, superior user experience, and freedom of hassle and concern for viruses/malware/spyware. Being that a large majority of Mac users consist of abandoned Windows users strongly affirms this.
There are entire industries that have grown up to fix these problems. It pays, and pays a lot to keep Windows perpetually broken and always in need of fixing and maintenance. The IT industry depends on it. Antivrus companies depend on it. Your local repair shop depends on it. The IT guy at your company, who does personal favours for his co-workers by "cleaning" out their computer, depends on it.
MS' entire business model is a massive target, a veritable breeding ground for malware, and people have gotten quite wealthy from this situation. Broken Windows is good business. MS has always shot for the widest market and the (especially recently) the bottom end. It's what happens when your product is common and cheap, and when you have no problem reminding everyone of that.
Actually I am one of those users who have used a Mac, had it since March 2009 and I now want a Windows Notebook instead of my macbook. I actually like Office better on my windows machine and I like Chrome, actually enjoy IE and I miss Windows Live Messenger and Mail. Also, all these things about getting viruses and headaches all the time, I have never had those issues, if you know how to use the computer, you wouldn't get viruses and headaches. Also, people know that using a computer just comes with problems sometimes, Macs aren't perfect either. My wireless is terrible on my Macbook... run windows on the same macbook, its fine. So, I am an exception to your thought that all Mac users don't want to go back. I also don't enjoy how the people I know that have Mac's all they do is bash Windows when I think they are both good, but I prefer Windows.
That was my point about Windows 95. People wanted it because MS marketed it well, many bought it and it was a crappy OS.
Look what has come out of MS since 2001? How about the Xbox franchise, which is doing pretty well. Then there is Microsoft Office 2003/2007, Microsoft SQL Server 2005/2008, Windows Server 2003/2008/HPC, Hyper-V, and maybe one of their most important developments for the future of computing, the .NET Framework and web services (web services being co-developed with IBM and Sun). That is just to name a few of the more well-known.
Maybe BETTER known, more recently (by most people on this forum)
I have met a couple. But I never liked them anyway, and they had much bigger problems than mac or pc...Well, I actually did...
Anyway, I kind of feel that the new ads fall short of the mark. They are ok, but we have seen much, much better from Apple in the past. These are somewhat less than mediocre.
Maybe BETTER known, more recently (by most people on this forum)
He was great on Seinfeld.
"Feels like an Arby's night." LOL
I switched to a hac and found that i quite enjoy OSX, but not enough to pay apples ridiculous prices. Does that count?
No doubt, but 11 years ago. And hey, wasn't Jerry himself in some MS ads?
We need Elaine, uhh Julia Louis-Dreyfus to be a new Mac Mini, I would put that on top and the bottom of my desk every day
