No doubt, but 11 years ago. And hey, wasn't Jerry himself in some MS ads?
We need Elaine, uhh Julia Louis-Dreyfus to be a new Mac Mini, I would put that on top and the bottom of my desk every day
Only if you're sponge . . . er, uh . . . mac-worthy.
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Only if you're sponge . . . er, uh . . . mac-worthy.
There's only so many ways to rehash virus complaint scenarios in their ads; hell even the "thousands of viruses and headaches" line is repeated word for word in Surprise and the Top of the Line ad.
Great episodes - "Run down your case for me again?"........."Oh...I don't think so....I wish I could help you, but I can't afford two of 'em."Only if you're sponge . . . er, uh . . . mac-worthy.
By viewing the set in his apartment for nine years, seems Jerry was outright proud to be Mac worthy.
just ok
this ad was just ok. apple didn't commit because they didn't want this commercial to suggest a direct response to the laptop hunter ads. if they really wanted to retaliate against ms, they would attack their vulnerabilities. the laptop hunter ads are vulnerable because of their glaring omission of the windows os itself. it's a microsoft commercial and all the laptop hunters care about are big hard drives, fast processors and ram.
this ad was just ok. apple didn't commit because they didn't want this commercial to suggest a direct response to the laptop hunter ads. if they really wanted to retaliate against ms, they would attack their vulnerabilities. the laptop hunter ads are vulnerable because of their glaring omission of the windows os itself. it's a microsoft commercial and all the laptop hunters care about are big hard drives, fast processors and ram.
I am sorry but these ads are absolutely pathetic.
What Apple needs to do is to stop exaggerating the problems that some Windows users might have and instead show off features of the OS and the hardware. You know, like they do with iPhone.
What Apple needs to do is to stop exaggerating the problems that some Windows users might have and instead show off features of the OS and the hardware. You know, like they do with iPhone.
Ads are getting old. All they can hammer on now is "Look, PCs have more viruses". Same old, same old.
I'm a recent PC to Mac convert (Lenovo ThinkPad X300 to 13" MacBook Pro) and I converted because of the battery life, sleek exterior design, and the challenge of a new operating system.
In fact, it hasn't really been much of a challenge at all. I've been able to pickup and learn things on my own over the past 3 weeks and **drumroll** it isn't much different than my old X300 when running Windows 7 RC. Everything just "works" as it did on my PC.
To tell you the truth, the whole Mac vs PC in general is just getting old be if from commercials or from fanboys -- both are just go about different ways to solve our everyday computing problems and make life easier and both are perfectly fine.
I'm a recent PC to Mac convert (Lenovo ThinkPad X300 to 13" MacBook Pro) and I converted because of the battery life, sleek exterior design, and the challenge of a new operating system.
In fact, it hasn't really been much of a challenge at all. I've been able to pickup and learn things on my own over the past 3 weeks and **drumroll** it isn't much different than my old X300 when running Windows 7 RC. Everything just "works" as it did on my PC.
To tell you the truth, the whole Mac vs PC in general is just getting old be if from commercials or from fanboys -- both are just go about different ways to solve our everyday computing problems and make life easier and both are perfectly fine.
This.
Apple should do something more in-depth to explain what's great about their OS instead of these "cutsie" ads. They're getting old and irrelevant.
I'm pretty sure MS is making more of their ads. Maybe something about how Macs can't easily be upgraded or compatibility issues or something. But it will be something that appeals to the consumer, like how they drove home the point that Macs costs much more than PC's.
i'm also getting sick of the headache/virus talking points. there are a ton of benefits the mac has that haven't been advertised yet. they can even bring up the vista/windows 7 upgrade-to-fix issue?i felt they were on the right track with the Elimination/I'm a Megan ad. are the copywriters out of ideas?
Hmm let's see...assuming that Apple stops the "virus" route. They can:
- Talk about Snow Leopard...except that most of the improvements are under-the-hood so advertising opportunities won't be so awe-inspiring.
- Advertise on the interface of OS X vs. PCs, except Windows 7 is looking pretty damn solid as well interface-wise, so nothing they can really harp on.
They really don't have much they can advertise against, but they can still advertise on how inconsistent the PC hardware market is and that with Apple you KNOW you are going to get a quality product.
However, I am referring mainly to their more competitive lineup of laptops...as far as desktops go I really feel that PCs are far cheaper for what you can get so again, the ads are limited.
Sorry for rambling
- Talk about Snow Leopard...except that most of the improvements are under-the-hood so advertising opportunities won't be so awe-inspiring.
- Advertise on the interface of OS X vs. PCs, except Windows 7 is looking pretty damn solid as well interface-wise, so nothing they can really harp on.
They really don't have much they can advertise against, but they can still advertise on how inconsistent the PC hardware market is and that with Apple you KNOW you are going to get a quality product.
However, I am referring mainly to their more competitive lineup of laptops...as far as desktops go I really feel that PCs are far cheaper for what you can get so again, the ads are limited.
Sorry for rambling
Wow, just read a lot of "interesting" responses and I have to wonder WHY, just WHY do some of you post here? You obviously are more against Apple than for them and it seems like it's a problem for you to say anything remotely positive about Apple and it seems like it's more of a hassle for some of you that own Macs to use them so why come here? Why waste our time and yours???
And for you some of you who are saying there are viruses on Macs, point to us proof of a VIRUS infected Mac, especially one that self installed.
Some of you geeks defend Windows by saying that you never got a virus, well I got news for you, the majority of the world AIN'T geeks like you are on here so the average, run of the mill person which makes up the majority of the PC owning world are the ones getting viruses. It's real.
And for you some of you who are saying there are viruses on Macs, point to us proof of a VIRUS infected Mac, especially one that self installed.
Some of you geeks defend Windows by saying that you never got a virus, well I got news for you, the majority of the world AIN'T geeks like you are on here so the average, run of the mill person which makes up the majority of the PC owning world are the ones getting viruses. It's real.
Wow, just read a lot of "interesting" responses and I have to wonder WHY, just WHY do some of you post here? You obviously are more against Apple than for them and it seems like it's a problem for you to say anything remotely positive about Apple and it seems like it's more of a hassle for some of you that own Macs to use them so why come here? Why waste our time and yours???
And for you some of you who are saying there are viruses on Macs, point to us proof of a VIRUS infected Mac, especially one that self installed.
Some of you geeks defend Windows by saying that you never got a virus, well I got news for you, the majority of the world AIN'T geeks like you are on here so the average, run of the mill person which makes up the majority of the PC owning world are the ones getting viruses. It's real.
I hope you were sarcastic.
I dare you try to build your own laptop...and encase it in a unibody casing for the same price. I dare you!
People ask questions like "do you know of anyone who's used a Mac who doesn't like it?" It would be rude not to answer.
You obviously are more against Apple than for them and it seems like it's a problem for you to say anything remotely positive about Apple and it seems like it's more of a hassle for some of you that own Macs to use them so why come here? Why waste our time and yours???
Can only speak for myself, but, I develop software that I release for Mac, Windows and Linux. I don't hate Mac OS X any more than I hate the other platforms, but, like the other platforms, Mac OS X has its faults and Apple has its faults as a company.
Knock yourself out.
Only the really, really stupid ones. It's 2009, not 1999. Use a secure browser (eg, Firefox with NoScript), a sensible mail client, approve Windows Update, and use any of the free AV software out there, and that's really all there is to it. Anyone incapable of that really shouldn't be left near sharp objects.
Right you are! I am a two year switcher and been advocating Macs for a while now but then I took a course in IT and as I think about putting up a business heck there are more possible income streams on a PC so I am supporting PCs now much like dentists would love kids have sweets!
It's easy to win an award? That's your answer??
Yeah it is. How is an award meaningful if it's easy to win?
There are plenty of other notebooks from generic box makers that are $1000+.
Yes, but you said Apple's top sellers are $1000+. Other manufacturers have $1000+ products but the majority of their sales are sub-$1000. Why? Because nobody wants to pay that much.
You're making no sense here. The "dialogue and point" are central to whether they are effective or not. You're getting caught up in your own logic here (or lack thereof.)
The snide remark was uncalled for and unnecessary. And the only reason you'd need to make such a remark is because you can't back up your claims.
Anyways, the point of the ads is "Macs are virus free, Windows PCs are slow and full of viruses, buy a Mac." Not only is that incorrect, it's a trashy message. That's advertising, but why is that all Apple can come up with for three years?
There is, however, such a thing as an uninformed opinion.
That wasn't directed at your post, that was directed at someone else's. But my "wrong opinion" was that these ads aren't good. That's my personal opinion, and the only way it could be considered uninformed is if I had never seen any of these ads. Which isn't true.
Alright. But that still doesn't discount the ads. By all accounts, you simply can't deny that the ads are working. You're discounting them simply because they're not to your tastes.
Correct. And I never said they were ineffective, I was giving my opinion on them. Go back to my other post, I again denied that I was discounting their effectiveness.
Boo-hoo. So what. That's hardly a horrible reputation to have!! Apparently, there are studies and reports out there that state we're also smarter and make more money. And why not? Works for me!
A study can show anything you want it to show and people believe it. I saw the study you were referring to. Was it incorrect? Not necessarily. And maybe you don't mind being considered stuck up and pretentious, but I do.
Know what I find repulsive? Microsoft's entire Laptop Hunters campaign. Yeah, please show me more of low-brow, middle-class America in a dirty outlet store sifting through the bargain-bin! MS is going right for the bottom of the barrel with these. MS takes its target demographic for complete losers. Who the hell would want to be associated with THAT?? Yuck.
Their target demographic is people who are budget-conscious. If you consider those people to be complete losers and "yucky" then that's your own issue.
Apple's ads consistently make the competition look cheap, low-class, and out of touch. <snip> The main feature of a Mac is: far fewer problems than a PC, both in terms of malware and ease of use. *That is all the average user needs to know, and nothing more.* It's a simple message. It's clear and consistent. And it's wrapped in some fun humour, that is by now very familiar to people. <snip> Very slick.
Except Apple isn't making Windows look cheap and low-class, they're simply pushing the idea that Macs are problem-free. And they do this by contrasting the idea that Windows is full of problems.
And IMO (in my opinion), these ads aren't wrapped in "fun humour," they're more stupid than funny.
My answers in bold.
The hardware in a [intel] Mac is pretty much the same as what you can get in a PC. And what about this hard drive problem in the Macbooks that I have read about on these forums. I'm sure these same drives are used in PC laptops. Sorry, most computer components in your average system (Mac or PC) are your regular mass-produced, assembled in China, cheap-ass but overpriced parts.