Yet, in their last quarterly earnings they posted record Mac sales. Clearly, they are doing something right. Even if it is not what we want.
http://www.macworld.com/article/152825/2010/07/apple_3rdquarter_results.html
does not change the fact that they are going to loss a lot of customers. They might get new ones but they have given up a lot of potential customers and profit as well.
I fully expect Lee to go over to windows 7. I have some other die hard mac friends who are considering leaving and going over to PC with windows due to the cost to get the power they need is 1/2 or more on a PC compared to Apple.
$1500-2000 is a lot of money to throw away for OSX. To me it is already pretty clear apple is giving a middle finger to the people that kept the company going during the bad times in the art world.
Apple is not updated pro level apps. Their pro level computers are lagging in terms of power and cost and so on. The risk Apple runs doing this is those are your bread and butter customers who tend to keep coming back even when the consumer changes. MS is not going to turn its back on enterprise world. Those people will always go back to MS and MS is willing to do a lot to help that group.
Apple has made it pretty clear that they are going all consumer mind site so apple will get screwed when the consumer gets bored and goes to the next thing and since they are doing a great job at pissing off their core group it will really hurt the company.
Remember consumer mind changes. That much we know for a fact. What is hot one day can and will be cold the next. It is just a question of win it will turning cold. At some point Apple will be cold and with no market to fall back on well you get the point.