I'm not sure I understand. Are you saying you think companies that find increasing success and demand for their products have to keep prices flat since their costs for components for those products are decreasing?
Tesla is what Apple once was.
Tesla doesn't have the fastest car, nor the most comfortable seat, nor the best interior, yet people are willing to wait in lines and spent lot of money on its products for what they represent: the cutting edge.
The problem with Apple: it no longer sells cutting edge products.
With Tim Cook at the wheel, Apple has gone from selling cutting edge products to fashionable/luxury goods (along with price hikes).
Last edited: