I purchased: 16-core, 32gb (upgrading to 192gb 3rd party, 2tb ssd, single pro Vega II.
+ XDR display (ordered both versions and will return whichever one I don’t like).
My business (100% of my income for 10+ years)
1) Still photographer (50% revenue) - sports, adventure, active lifestyle markets. Primarily Advertising work but some fine art print work also. Shooting on Sony A7RIV (60mp+)
Processing in Lightroom, CaptureOne, photoshop. (Machine not required for this part of my business but will be a pleasant upgrade coming from 2013 MP. CaptureOne and LR both advantage of cores, gpu’s)
2)
Video production (50% of business in same market) . I direct and DP short film, commercial brand work. I own and shoot on Red dragon 6k, Sony, phantom, DJI and other cameras depending on needs of the project. I do some editing and moving into more editing (story side) as I direct bigger projects. I imagine I’ll move into 8k shooting in the next 1-3 years but not in a rush. I’m more interested in good stories than camera specs. A fast, trouble free computer like the new Mac Pro helps me stay in my creative space/flow state; and hopefully less time spent waiting for renders or building proxies or other time sucking, non creative work.
Software: premiere, AE, Davinci, will experiment with FCX soon.
3) Stock. Small part of my business but I plan to have an assistant editor use the machine to quickly pull clips from footage I’ve shot over the last 5-7 years to put on the market through Getty, Adobe and Film supply.
I plan to use the machine for 5-8 years, upgrading internals as needed.
An iMac Pro would probably do what I need, but long-term the Mac Pro is a better investment.
The XDR display isn’t necessary per se, but A) visual content is my life, not 1’s and 0’s and working on a display that stimulates my creativity as I hope the XDR does, is worth it to me and B) I will likely start more HDR work with my productions in the coming year.
I debated for a long time if I could justify this purchase as a smart business decision (best ROI). At this point, it’s 80% need and 20% want (moving to 100% need within a year or two), but I also value time with my family and personal interests outside of my business. If I can get in and edit/create more productively, that's time saved for other things. Building computers isn’t my hobby. Reading tech forums isn’t my hobby. I work in Mac environment and need things to work when I’m ready to get behind the screen, plain and simple.
I’ll also say that business success has never been based on what equipment I own. I don’t market based on tech, but rather on creating powerful brand stories & content, customer service and client confidence that we deliver results every time. tools are tools. I do look forward to using this tool as a way to stay in a more creative space for a longer period of time (faster renders, processing, story building, and visually stunning screen to look at).