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Phone Event September 12th, preorders on the 4th with release on September 21st.
Very slight possibility Apple goes 1 week earlier around tariff concerns to 5th w/ release on the 14th.

PRICING

iPhone 6.1 inches — Priced low for emerging markets and to drive service revenue

64 GB @ $550
128 GB @ $650

iPhone 5.8 inches XS
64GB @ $850
256 GB @ $999


iPhone 6.5 inches XS+
64 GB @ $999
256 GB @$1150

ASP Q4 $765 - $805 — Plus model sells a little more than most expect despite lower prices overall.

Annual Units -250MM total- Unit volume far better this year due to lower entry pricing.

Pretty darn accurate given many of the rumors.
 
I sure hope they don’t try increasing the price. The iPhone X was already ridiculously priced. A 10.5” iPad Pro starts out at $650. That much more for something that’s practically the same, but smaller?
 
Phone Event September 12th, preorders on the 4th with release on September 21st.
Very slight possibility Apple goes 1 week earlier around tariff concerns to 5th w/ release on the 14th.

PRICING

iPhone 6.1 inches — Priced low for emerging markets and to drive service revenue

64 GB @ $550
128 GB @ $650

iPhone 5.8 inches XS
64GB @ $850
256 GB @ $999


iPhone 6.5 inches XS+
64 GB @ $999
256 GB @$1150

ASP Q4 $765 - $805 — Plus model sells a little more than most expect despite lower prices overall.

Annual Units -250MM total- Unit volume far better this year due to lower entry pricing.

Man do I hope the prices for the 6.1 are accurate. A 128 GB version at that price would be awesome. I think the options will be 64 GB and 256 GB though.
 
I think the iPhone X will remain at 999 and the iPhone X+ will be 1100.

No need to lower prices if they are going to introduce the lcd iPhone at 699.

iPhone 7 is 549 and iPhone 7 plus is 669.
iPhone 8 and 8 plus should occupy those price points.
 
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I disagree. I think the base starting price for the iPhone X will be approximately $999 as rumors suggest, and maybe the higher storage models might be around $1200.00 respectively.

$1200 starting point was referring the the upcoming iPhone x plus model, not the regular x.
[doublepost=1533647572][/doublepost]I went to the 8+ but if this is accurate, 1200 for a phone is going to be the point when I say nah, not upgrading this year.
 
Phone Event September 12th, preorders on the 4th with release on September 21st.
Very slight possibility Apple goes 1 week earlier around tariff concerns to 5th w/ release on the 14th.

PRICING

iPhone 6.1 inches — Priced low for emerging markets and to drive service revenue

64 GB @ $550
128 GB @ $650

iPhone 5.8 inches XS
64GB @ $850
256 GB @ $999


iPhone 6.5 inches XS+
64 GB @ $999
256 GB @$1150

ASP Q4 $765 - $805 — Plus model sells a little more than most expect despite lower prices overall.

Annual Units -250MM total- Unit volume far better this year due to lower entry pricing.
No chance the 6.1” iPhone starts lower than $650. More likely $700, replacing the current 8 starting price.
 
Won't the 6.1 iPhone make them redundant and simplify inventory for Apple?

It should, by next year.

I think Apple will keep the the iPhone 8 in the line up this year, with a reduction in price.

Possibly start manufacturing it in India as a midrange device over the 6s.

Alternatively they could decide to axe the iPhone 8 range with the 2017 iPhone X this year.

We should know in a couple of weeks.
 
No chance the 6.1” iPhone starts lower than $650. More likely $700, replacing the current 8 starting price.
I agree. There's a lot of wishful thinking going on here. A newer design iPhone at a price cheaper than the old model? I don't think so. Remember, this is Apple we're talking about.
 
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No chance the 6.1” iPhone starts lower than $650. More likely $700, replacing the current 8 starting price.
I understand 550 seems low but they need something to still be a hot phone yet compete in places like India thet can't afford expensive phones and don;'t want to buy tech from 2 years ago. They also want to drive services revenue by gaining share against Android where they make a lot of money now. I debated 600 or 650 and I think those price points are possible but not really beyond that.
[doublepost=1533652833][/doublepost]
I agree. There's a lot of wishful thinking going on here. A newer design iPhone at a price cheaper than the old model? I don't think so. Remember, this is Apple we're talking about.

They need to lower prices and will make a lot more money. Last year the prices were very much "early" pricing - i.e. you were paying a little extra for next year's tech. This reflects a bit of a normalization.
 
I understand 550 seems low but they need something to still be a hot phone yet compete in places like India thet can't afford expensive phones and don;'t want to buy tech from 2 years ago. They also want to drive services revenue by gaining share against Android where they make a lot of money now. I debated 600 or 650 and I think those price points are possible but not really beyond that.
[doublepost=1533652833][/doublepost]

They need to lower prices and will make a lot more money. Last year the prices were very much "early" pricing - i.e. you were paying a little extra for next year's tech. This reflects a bit of a normalization.

I don’t think they need to lower prices.
They seem to be doing fine with current price points.
 
They need to lower prices and will make a lot more money. Last year the prices were very much "early" pricing - i.e. you were paying a little extra for next year's tech. This reflects a bit of a normalization.
They're printing money now with their prices at the level they are. I really can't see them lowering.
 
It's looking more and more like I'll need to just buy another SE and keep it in a drawer for after my current one bites the dust.

I'm TOTALLY out on this new "only big phones and only high prices" Apple world right now.
 
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I think given the iPhone X modestly undersold analyst expectations and Apple felt the need to have the iPhone 8 and 8 plus at a more ‘regular’ price, they’ve run up against the limit of what price a smartphone will still sell in significant volume. For that reason I really don’t see a $1200 starting price for the new plus. They will keep it at $999 with the intention of getting the noveau riche market to upgrade their X to an XI plus. Apple’s recent sales figures paint a picture of stagnating volumes and profit growth only by higher ASPs - ultimately there’s a limit beyond which people will increasingly eschew the flagship models and go for older iPhones - or worse (for Apple) the competition. If the iPhones star really has peaked in terms of there being little further growth potential left to exploit, then apple’s uptick in services revenue stream hasn’t come a moment too soon...
 
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They're printing money now with their prices at the level they are. I really can't see them lowering.
Sure in the US but the price doesn't work in the rest of the world. Share in the EU and emerging markets especially India terrible and they need to adjust if they want to grow. They'll lose that 1 trillion market cap pretty fast if they stop growing.

Last year they had price spikes to reflect those who wanted to buy next year's technology a year early so you paid a premium. This year expect a normalization.
 
I think given the iPhone X modestly undersold analyst expectations and Apple felt the need to have the iPhone 8 and 8 plus at a more ‘regular’ price, they’ve run up against the limit of what price a smartphone will still sell in significant volume. For that reason I really don’t see a $1200 starting price for the new plus. They will keep it at $999 with the intention of getting the noveau riche market to upgrade their X to an XI plus. Apple’s recent sales figures paint a picture of stagnating volumes and profit growth only by higher ASPs - ultimately there’s a limit beyond which people will increasingly eschew the flagship models and go for older iPhones - or worse (for Apple) the competition. If the iPhones star really has peaked in terms of there being little further growth potential left to exploit, then apple’s uptick in services revenue stream hasn’t come a moment too soon...

iPhone X did fine.
It was the most popular iPhone for apple in every quarter since it launched.

If the iPhone X plus debuts at 1200. I’m sure it will sellout just like the iPhone X did at launch.

If that price is too high for consumers, apple will also offer the 6.1 inch iPhone at a reduced price point.
 
Other than dropping the 5.8” down to $899/$1049, I don’t see Apple dropping prices either.

The Plus should come in at $999/$1149.

The “budget” 6.1” is should be around $699. It’s a budget Apple phone when compared to Apple’s usual pricing. It’s not going to be a phone that anyone will be able to easily buy. That’s not Apple and never has been. Not on new release phones. The SE, 7, and 8 will be available to cover lower price point needs. Also, don’t forget carriers (here in the US, at least) do still offer 0% 24-month payment plans as well.

Keynote will clear all of this up - just a little over a month away!
 
$1200 starting point was referring the the upcoming iPhone x plus model, not the regular x.
[

Re-read the post I quoted in Post 1. The OP specifically mentioned the X Plus prices starting at $1200.00. Hence my response as ‘rumors have suggested $999.00’ to start at

***

For the record, here is my post and the post I quoted.

Interesting article on 9to5Mac including a suggestion that the X plus prices might start at $1200

https://9to5mac.com/2018/08/06/rising-smartphone-prices/


My response:

I disagree. I think the base starting price for the iPhone X will be approximately $999 as rumors suggest, and maybe the higher storage models might be around $1200.00 respectively.
 
Last edited:
I think the iPhone X will remain at 999 and the iPhone X+ will be 1100.

No need to lower prices if they are going to introduce the lcd iPhone at 699.

iPhone 7 is 549 and iPhone 7 plus is 669.
iPhone 8 and 8 plus should occupy those price points.
The only problem with not lowering the price of the X variant to be closer to the 6.1” iPhone is it will be absolutely annihilated in sales as there will be no incentive to pay that little bit more. I think Apple will want average consumers to be tempted by two options rather than just one.
 
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I think Apple will keep the the iPhone 8 in the line up this year, with a reduction in price.
Indeed, I can’t imagine Apple scrapping 2 models after just 12 months when there is still sufficient demand for the 8 for at least another 2 years. I’m hoping it comes down in price as i’ll save more money as there is little incentive for me personally to opt for the X or a feature robbed version of it in the middle tier.
 
I understand 550 seems low but they need something to still be a hot phone yet compete in places like India thet can't afford expensive phones and don;'t want to buy tech from 2 years ago. They also want to drive services revenue by gaining share against Android where they make a lot of money now. I debated 600 or 650 and I think those price points are possible but not really beyond that.
[doublepost=1533652833][/doublepost]

They need to lower prices and will make a lot more money. Last year the prices were very much "early" pricing - i.e. you were paying a little extra for next year's tech. This reflects a bit of a normalization.
I promise you it won't be lower than $650. And more likely $700. A 6.1" iPhone at $550 will eat into sales of the iPhone X 2nd gen and X Plus. No chance whatsoever.
 
I promise you it won't be lower than $650. And more likely $700. A 6.1" iPhone at $550 will eat into sales of the iPhone X 2nd gen and X Plus. No chance whatsoever.
one possibility is there is an international version for the 6.1 that is at a lower price point than the "Regular" 6.1

Hard to pull off but if anyone could it'd be Apple.

i.e.
6.1 International for india/ China etc. $550 with domestic feature oriented 6.1 at $650.
 
one possibility is there is an international version for the 6.1 that is at a lower price point than the "Regular" 6.1

Hard to pull off but if anyone could it'd be Apple.

i.e.
6.1 International for india/ China etc. $550 with domestic feature oriented 6.1 at $650.
They've never done that and never will.
 
selling older models at lower prices is not working so if they can hit that $550 price point for India and China - they will. they are selling nothing in India.

No, $550 price is Still _way_ too expensive for India’s commerce. Even the iPhone SE priced at $350 is still extremely expensive for India’s market, smart phones over there need to be priced way cheaper than $550 for them to make it affordable and competitive.
 
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