Phone Event September 12th, preorders on the 4th with release on September 21st.
Very slight possibility Apple goes 1 week earlier around tariff concerns to 5th w/ release on the 14th.
PRICING
iPhone 6.1 inches — Priced low for emerging markets and to drive service revenue
64 GB @ $550
128 GB @ $650
iPhone 5.8 inches XS
64GB @ $850
256 GB @ $999
iPhone 6.5 inches XS+
64 GB @ $999
256 GB @$1150
ASP Q4 $765 - $805 — Plus model sells a little more than most expect despite lower prices overall.
Annual Units -250MM total- Unit volume far better this year due to lower entry pricing.
Pretty darn accurate given many of the rumors.