iPhone X Next gen iPhone prices

[Falhófnir]

I would agree with you back in 2010-2014, but just look what Apple did with the 12" MB. Everybody thought it's gonna replace the MBA and that it will match the MBA price. Three and half years later we still have the MBA and the MB is still for the same price.

If Apple is lowering the price, why even bother with some 6.1" LCD X-like phone. They could make the 8 the entry level and the X the medium priced one.

iPhones are more important to Apple though, pretty much Apple now likely don’t care about affordable MacBooks, they charge what they want for them and if people don’t buy they don’t buy - if they take the same approach with iPhone they’d damage themselves enormously. Ultimately it’s better for them to be selling the iPhone XI and XI plus at regular prices and volumes than having to put resources into making a third cheaper phone to sell in volume.

 

[Martius]

iPhones are more important to Apple though, pretty much Apple now likely don’t care about affordable MacBooks, they charge what they want for them and if people don’t buy they don’t buy - if they take the same approach with iPhone they’d damage themselves enormously. Ultimately it’s better for them to be selling the iPhone XI and XI plus at regular prices and volumes than having to put resources into making a third cheaper phone to sell in volume.

I agree as customer, but Apple did a lot of things recently that could really damage them as company for "unknown" reasons. And by saying unknown I mean greed, because it's nothing else. They have so much money they could just make great products with great profits (which other manufacturers can't even imagine of), yet they build unrepairable devices that cost unreasonable prices just to make more and more money. And I think this will be no different.

 

[The-Real-Deal82]

If Apple is lowering the price, why even bother with some 6.1" LCD X-like phone. They could make the 8 the entry level and the X the medium priced one.

I would say because the mid tier market is Apples biggest user-base for the iPhone and even £899 is a bit too expensive to compete. The iPhone 8 design is fine by me but there are many who are demanding a new form factor. By doing this they’ll rejuvenate appeal and this will be important this year as the mid tier device is tipped as having the largest demand.

Apple from a profits point of view are doing extremely well, but the new smartphone market as a whole is shrinking with people keeping phones longer than previously. This is because smartphones are changing very little and prices are creeping up. Apple like all manufacturers are under pressure to react and making a cheaper offering is very much needed in 2018.

 

[Martius]

I would say because the mid tier market is Apples biggest user-base for the iPhone and even £899 is a bit too expensive to compete. The iPhone 8 design is fine by me but there are many who are demanding a new form factor. By doing this they’ll rejuvenate appeal and this will be important this year as the mid tier device is tipped as having the largest demand.

Apple from a profits point of view are doing extremely well, but the new smartphone market as a whole is shrinking with people keeping phones longer than previously. This is because smartphones are changing very little and prices are creeping up. Apple like all manufacturers are under pressure to react and making a cheaper offering is very much needed in 2018.

Yeah, Apple is doing really well, but I think from the profits point of view, their profits could have been even higher if the iPhone X 64gb was priced around $800-850. I see it as an "experiment", how much are people willing to pay for a new iPhone. And I think they kind of succeeded, but from my experience, I know really really just a few people (I mean like 10-15) that bought the X. I'm a developer, so I'm surrounded by tech people. And almost everybody who has and I have been talking about the phone said that it's a nice phone, but not worth the money.

So I kind of agree with you, but I think there is much you can improve. Those things that are not getting so much attention like battery life & durability. Maybe we got to the point where the phones are great in almost every aspect except those. I don't know, but knowing Apple, the shrinking market will result in unrepairable a quite fragile phones.

 

[martin2345uk]

Are there also rumours that the 6.1 won’t have wireless charging then? I knew about the rumours of no 3D Touch but hadn’t heard this...!

 

[ksec]

The idea of a higher price iPhone Xs Plus, allow Apple to truly innovate at the top range. No leading edge technology can be ready and be produced over 150M yearly. They will need to have an product at the top that sells maximum 50M a year. And they will charge as must as they could.

While lowering their mid range profits margin. The iPhone 6.1" is basically last year iPhone X with LCD Screen, but $300 cheaper. And hopefully has a even cheaper iPhone pricing floor, lowered to $249 iPhone SE. ( But most likely to be $299 )

The thing is though, In most part of the world, $1200 isn't the actual selling price, once you factor in sales Tax, they are more like $1400 or $1500. And if you include import tax as some country does, that is going to be $2000. If you include mobile bills that is close to $100 per month already. And Apple wants you to spend additional $30 to 50 per month for its other services such as iCloud, Apple Music, TV and Magazine ?

 

[haqsha23]

I'll be getting the XS+ regardless of price, a hundred dollars here and there won't sway my decision of whether to buy one or not.

I will say though that it is getting really expensive. If the USD price for the X+ base storage is $1,100 or $1,200, that means in Canada (with AC+ and tax) it will be a $2,000 phone. Luckily the year after i'll be eligible for an upgrade which will reduce the price of the 2019 phone. As a yearly upgrader with no access to the apple upgrade program, it's pretty dire times. 2,000 for a phone... unbelievable.

 

[hobsgrg]

Yeah, Apple is doing really well, but I think from the profits point of view, their profits could have been even higher if the iPhone X 64gb was priced around $800-850. I see it as an "experiment", how much are people willing to pay for a new iPhone. And I think they kind of succeeded, but from my experience, I know really really just a few people (I mean like 10-15) that bought the X. I'm a developer, so I'm surrounded by tech people. And almost everybody who has and I have been talking about the phone said that it's a nice phone, but not worth the money.

So I kind of agree with you, but I think there is much you can improve. Those things that are not getting so much attention like battery life & durability. Maybe we got to the point where the phones are great in almost every aspect except those. I don't know, but knowing Apple, the shrinking market will result in unrepairable a quite fragile phones.

I don't believe that is true. Apple make a bit under 40% margin on their phones, so lets say they make $400 profit on $999 iPhone X. If they cut the price to $800 this would cut profit to $200 per unit so they would have to sell at least twice as many phones to be in a position to increase profits. At the moment some people will buy a different iPhone instead of the X because of cost, the profit on that is likely to be more than $200 as well. As the market is saturated cutting prices likely won't increase profits because sales won't increase by enough to compensate.

I believe Apple will reduce the price by $100 this year but that is because the tech has matured so their costs have reduced so they can sell it at a lower price while still maintaining their margins.

 

[44267547]

If Apple is lowering the price, why even bother with some 6.1" LCD X-like phone. They could make the 8 the entry level and the X the medium priced one.

Competition, that’s why. All the other competitors are offering a 6 inch displays for their smart phone models. Why not have an offering an expand the iPhone line up even more for the consumer to have a price point that is attractive if they’re not interested in the OLED models.

 

[chsvicks]

Ben Geskin:
2018 iPhones: Apple Pencil Support, 512GB version, 6.1” LCD with Dual-SIM, 6.5” starts at $999, same as last year iPhone X

https://press.trendforce.com/press/20180814-3145.html

 

[44267547]

https://press.trendforce.com/press/20180814-3145.html

This article was already posted on the front page of Macrumors.

 

[chsvicks]

This article was already posted on the front page of Macrumors.

Yeah I know, I just thought it would also fit in here.

 

[Dino F]

I’m in a he UK too and have the same experience. I’ve seen 4 in the wild since launch, one was a mate who exchanged it for an 8 Plus as he preferred the size and the other was my wife’s boss who swapped his because it gave him headaches. The other 2 were owned by strangers. For an iPhone that has apparently been the best selling in its opening months I can’t believe how few of them I’ve seen.
.

...hmm, not sure about that! I've seen absolutely hundreds on the streets of London where I commute daily! It seems everybody is holding an iPhone X on the trains these days!

I had a very similar mindset to you until a couple of years ago. Each upgrade I’d have the new iPhone without question and it was the same for most of my friends and colleagues. When the iPhone 6 came out our office was full of them and having the latest phone was quite a thing. I don’t get the feel the buzz is like that any more and as prices have risen considerably I’ve found these same people are keeping devices longer and upgrading to older. The fashionable theme of needing the latest iPhone appears to be less popular lately in my experience.

This was my mindset 2 years ago too at my last upgrade when I bought the 6S over the 7. It was £200 cheaper, displayed very little difference in terms of performance and had a headphone jack which I fancied keeping a bit longer. I think it’s the first time I’ve bought a phone that is essentially a year old at that point and I’m pretty sure i’ll be buying an iPhone 8 next month too. I’m tempted to see if the rumours about the 6.1” iPhone not having wireless charging or 3DTouch are true and then i’ll order the 8. Hopefully it’ll drop further in price as it’s reduced significantly already!

I think I've upgraded to a new model of iPhone every year, or when my phone contract allowed me to!!

Started with the 3G, then upgraded to the 4, then the 5, then the 6, then the 7, and then to my current 8 Plus (my first 'Plus' model) although I was in 2 minds whether to choose the X over the 8 Plus but I just could not justify the cost of the X.

If the new iPhones this year are all priced over the £1000 mark, there's no way I'll be upgrading to them (I'm on the iPhone Upgrade Program). I'll more than likely just jump to the current iPhone X as I actually find the 8 Plus too large when carrying it in front pockets in trousers!

 

[The-Real-Deal82]

...hmm, not sure about that! I've seen absolutely hundreds on the streets of London where I commute daily! It seems everybody is holding an iPhone X on the trains these days!

I’ve heard that said a few times but I’m only commenting in an anecdotal fashion. I’ve seen very few and live near another UK capital but London is wealthier and has a lot more people in debt due to the high cost of everything there! My house would be worth around £1.6m in London and my mortgage is a fifth of the cost of a monthly rental in Woolwich lol. No offence but I try and visit London as little as I possibly can.

The iPhone X is apparently the 8th best selling iPhone in the UK this year as mentioned by numerous sources now so perhaps most are sold in the South East? All I know is I mix with a lot of people my age in the £37k - 50k bracket in my industry and it’s still older iPhones most in use. I dare say if I sat on the Tube I’d see hundreds.

 

[FFR]

...hmm, not sure about that! I've seen absolutely hundreds on the streets of London where I commute daily! It seems everybody is holding an iPhone X on the trains these days!

Yup, the iPhone X is very popular.
It’s like everyone has one.

 

[apolloa]

...hmm, not sure about that! I've seen absolutely hundreds on the streets of London where I commute daily! It seems everybody is holding an iPhone X on the trains these days!



I think I've upgraded to a new model of iPhone every year, or when my phone contract allowed me to!!

Started with the 3G, then upgraded to the 4, then the 5, then the 6, then the 7, and then to my current 8 Plus (my first 'Plus' model) although I was in 2 minds whether to choose the X over the 8 Plus but I just could not justify the cost of the X.

If the new iPhones this year are all priced over the £1000 mark, there's no way I'll be upgrading to them (I'm on the iPhone Upgrade Program). I'll more than likely just jump to the current iPhone X as I actually find the 8 Plus too large when carrying it in front pockets in trousers!

With John Lewis charging £959 for the X, I’m ‘hoping’ it’ll drop to around £800 after the new ones are out next month. I think the X will still be better then the 9.1” model will be.
But I’m split between the X and 8 Plus.

 

[The-Real-Deal82]

With John Lewis charging £959 for the X, I’m ‘hoping’ it’ll drop to around £800 after the new ones are out next month. I think the X will still be better then the 9.1” model will be.
But I’m split between the X and 8 Plus.

I have a feeling major retailers will stop selling it and it’ll be found only on internet upgrade sites until the remaining stock runs out. IMO Apple won’t want their core suppliers letting it compete with the new X or take sales off the 6.1” which is tipped to be the big seller.

The iPhone X was perhaps the least best selling iPhone this year in the UK, but if they did reduce the price to between £700-800, it would have potential to be like the iPhone 7 and outsell all the new models!

 

[Dino F]

...yea, I guess the current X will probably drop to a similar price as the 8 Plus was, when it first came out.

Apologies if I missed this but do the new iPhones have 3D touch (a feature I use LOADS, on my 8 Plus)...?!

 

[44267547]

.but do the new iPhones have 3D touch (a feature I use LOADS, on my 8 Plus)...?!

Currently, the iPhone X does support 3D Touch. It’s rumored that the next GEN 2018 5.8/6.5iPhone X will have 3D Touch, and the 6.1 LCD iPhone is rumored to have some type of simulated 3D Touch.

 

[FFR]

I think the iPhone X will remain at 999 and the iPhone X+ will be 1100.

No need to lower prices if they are going to introduce the lcd iPhone at 699.

iPhone 7 is 549 and iPhone 7 plus is 669.
iPhone 8 and 8 plus should occupy those price points.

In hindsight, Think I was pretty close, off by 50 for the iPhone xr

 

[naturalstar]

I have to agree.

This was how I originally felt, but then got caught up in the “lowering the price of the Xs” rumor. Only before, I was shooting higher with the 9 being $799. After Samsung’s debut yesterday, I was inclined to revise that thinking and go back to what makes most sense when dealing with Apple.

The 9 and Xs will remain in line with last year’s pricing as a best case scenario. “All new design and upgrades for same price as the previous models; it’s truly magical!”

The 6.5 Plus is coming in over $1K at $1099 base and $1199 or $1249 for the 256GB. There will be stunned silence, but many will still buy, while others will be glad for the 6.1” 9 option.

I’m sticking with this until I’m proven either right or wrong at the keynote. It’s not like I’m winning a prize anyway, lol.

Ha! Nailed it plus reactions. I will stick with my first thoughts from now on.

Apple isn’t hard to get. Many just didn’t want to believe.

 

[MsRandall]

Well I didn’t plan on buying anything but my AW4 for myself - I was super happy with my launch day X. I was reducing my number of lines on Verizon. I was moving in the right direction but then they offered the buy one which was my sons birthday and get one $700 off. I simply couldn’t pass up the deal. I sold my X for $750 on swappa and added a line to my account and got the XS which comes out with promo credits to less than what I paid for my original X. My line total was $70.90 and dropped $32.08 for the XS.

For next year Apple will have to bring for me to even be inspired to use my money to buy another iPhone. I find myself now reluctant to open my wallet after years of yearly upgrading. As the prices of their phones have now reached the amount threshold for me it’s time to hold on to my phones 2-3 years.

Next years pricing will continue to go up until Apple sees and feels the slow down in preorders.

 

[turbineseaplane]

It feels like they are taking the boiling frog approach here…

They can keep going up another $100-200 every single year and the majority of their fan base will continue to find some way to mentally gymnastic their way into it being OK.

 

[FFR]

Ha! Nailed it plus reactions. I will stick with my first thoughts from now on.

Apple isn’t hard to get. Many just didn’t want to believe.

Much closer than me.

Kudos.