Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

MacNut

macrumors Core
Jan 4, 2002
22,998
9,976
CT
AHH... I remember the days of the Apple death watch. Now would it be interesting if Apple or Google snapped up Nikon.
If anything, Nikon will be sold off for parts. The imaging division has patents people would want.
 
  • Like
Reactions: deep diver

Darmok N Jalad

macrumors 603
Sep 26, 2017
5,425
48,319
Tanagra (not really)
Apple never would. They already think the iPhone camera replaces the need for any other camera. That’s why they removed the SD slot!
Apple was actually really close to the brink at one point. Ironically, I think MS helped them when they were down, and then SJ returned, they launched the iPhone, and they haven’t had to look back since.
 
  • Like
Reactions: mollyc

Apple fanboy

macrumors Ivy Bridge
Feb 21, 2012
56,994
56,019
Behind the Lens, UK
Apple was actually really close to the brink at one point. Ironically, I think MS helped them when they were down, and then SJ returned, they launched the iPhone, and they haven’t had to look back since.
Indeed. But I was saying Apple would never buy Nikon, not they would never go under.
But I think Nikon will be fine as well. It’s a shrinking market so it’s only sensible to reduce overheads.
 

Clix Pix

macrumors Core
Original poster
Definitely cameras in general are a shrinking market since many people who once would have purchased and used a P&S, even if only for family vacations and celebrations, now use their iPhone or other smartphone for this purpose, and those who wanted to explore photography more in depth who moved on to a DSLR or a sophisticated compact camera aren't doing that as much, since smartphones have become so much more versatile and they can begin to learn about editing, too, with various apps. The pandemic sure has not helped matters, either!
 

Darmok N Jalad

macrumors 603
Sep 26, 2017
5,425
48,319
Tanagra (not really)
All companies come and go--it's just a matter of if it will be in your lifetime. I'm only in my 40s, and I'm occasionally reminded of well-known brands that have faded into the corporate sunset. Sometimes the brand name is just a sticker on the product.
 

Apple fanboy

macrumors Ivy Bridge
Feb 21, 2012
56,994
56,019
Behind the Lens, UK
All companies come and go--it's just a matter of if it will be in your lifetime. I'm only in my 40s, and I'm occasionally reminded of well-known brands that have faded into the corporate sunset. Sometimes the brand name is just a sticker on the product.
Nokia would be one that comes to mind. They were THE name in mobile phones. If you didn’t own one you were the exception.
 

mollyc

macrumors G3
Aug 18, 2016
8,065
50,744
Polaroid is hip with the young kids, including my 15YO daughter. They are making cameras and film again.
 

Clix Pix

macrumors Core
Original poster
it's not quite the same company, though, as the original..... Under new ownership more than once:



Interesting to hear, though, that the name and some of the technology is being revived/carried on, and neat that kids are having fun with it again. Cool!

I still remember being fascinated (must've been in the early 1970's when my father-in-law one day showed us his new Polaroid Land Camera and the amazing way it took the photo and then processed it -- wow!!! He had to then add some sort of protective gooey stuff once the image had dried. Later I had a Polaroid SX-70, which I loved and which was a lot of fun -- thankfully, it spat out the images and I didn't have to add anything else! At some point along the way later on I also used a Polaroid Back when I was taking a class in Large Format photography -- a quick way of at least getting an idea of whether or not I was in the right ballpark as far as image composition, exposure, etc. Wow, how times have changed! Now I grab my camera, shoot something and have immediate feedback......
 
Last edited:

dimme

macrumors 68040
Feb 14, 2007
3,264
32,155
SF, CA
Yup.....I remember all of those! Also, let's not forget Kodak.....it once was a top name in the US, but not any more.....and Polaroid, too, for that matter.
I remember the Kodak vs Fuji wars that started in the late 80's. We know how that turned out.
 

Darmok N Jalad

macrumors 603
Sep 26, 2017
5,425
48,319
Tanagra (not really)
My first bridge camera was the 4MP Kodak DX6490, purchased back in 2006. It did a fantastic job. I gave it to my dad years ago, and I believe it even still works—though I can’t confirm since he lost the charger! It captured colors really well:
1612575515495.jpeg
 

r.harris1

macrumors 68020
Feb 20, 2012
2,210
12,757
Denver, Colorado, USA
While I have mirrorless cameras that I love, my Nikon DSLR that I’m “clinging” to is fantastic still and I’d put it up against any mirrorless 35mm camera on the market today for image quality, ability to “get the shot” and quality of glass, for my use case anyway. When I upgrade it will certainly be Z, or add rather than replace is probably the better way to say it. I will enjoy some of the newer capabilities that an EVF offers, particularly with manual focus. I’ll also enjoy the superb Z glass and image quality. While I do enjoy shooting certain wildlife in addition to landscapes, my shooting velocity is generally in frames per hour :). In the meantime, I plan on clutching and clinging with the best of them.
 

Apple fanboy

macrumors Ivy Bridge
Feb 21, 2012
56,994
56,019
Behind the Lens, UK
While I have mirrorless cameras that I love, my Nikon DSLR that I’m “clinging” to is fantastic still and I’d put it up against any mirrorless 35mm camera on the market today for image quality, ability to “get the shot” and quality of glass, for my use case anyway. When I upgrade it will certainly be Z, or add rather than replace is probably the better way to say it. I will enjoy some of the newer capabilities that an EVF offers, particularly with manual focus. I’ll also enjoy the superb Z glass and image quality. While I do enjoy shooting certain wildlife in addition to landscapes, my shooting velocity is generally in frames per hour :). In the meantime, I plan on clutching and clinging with the best of them.
Frames per hour. I like that! 9 frames a second? No thanks. I don’t want to be sat looking a 9 nearly identical images trying to decide which one is best.
 

Darmok N Jalad

macrumors 603
Sep 26, 2017
5,425
48,319
Tanagra (not really)
Frames per hour. I like that! 9 frames a second? No thanks. I don’t want to be sat looking a 9 nearly identical images trying to decide which one is best.
Funny you mention that. I’ve pretty much never used burst mode other than to try it out, and I shoot wildlife. I see it a bit like hunting, you get your chance, you take your shot, and if you miss, you try again another day. :) Granted, I’m not on an expensive safari or anything, so I could see how in some situations, you want to get what you came for.
 
  • Like
Reactions: r.harris1

Clix Pix

macrumors Core
Original poster
This past summer a few times I got somewhat carried away with shooting Alfred or his friends in Burst Mode..... Somehow it was rather daunting later to look at the folder of images in the computer and realize that I'd have to wade through roughly 400 or so of them!!!! I resorted to simply just looking quickly through, finding a head angle that I liked, a pose, whatever, and simply edit that one shot and not worry about the 6 or 8 other similar images alongside it!!! It IS kind of interesting, though, as one shot will be a certain way, the next one may reveal a partly-closed eye, another may reveal a foot or leg just beginning to shift into a different position....

Sometimes having your camera set in Continuous High all the time can pay off when suddenly something happens and you're able to quickly turn to that scene and start firing away, maybe even catching something worth editing later!
 
  • Like
Reactions: r.harris1

Apple fanboy

macrumors Ivy Bridge
Feb 21, 2012
56,994
56,019
Behind the Lens, UK
This past summer a few times I got somewhat carried away with shooting Alfred or his friends in Burst Mode..... Somehow it was rather daunting later to look at the folder of images in the computer and realize that I'd have to wade through roughly 400 or so of them!!!! I resorted to simply just looking quickly through, finding a head angle that I liked, a pose, whatever, and simply edit that one shot and not worry about the 6 or 8 other similar images alongside it!!! It IS kind of interesting, though, as one shot will be a certain way, the next one may reveal a partly-closed eye, another may reveal a foot or leg just beginning to shift into a different position....

Sometimes having your camera set in Continuous High all the time can pay off when suddenly something happens and you're able to quickly turn to that scene and start firing away, maybe even catching something worth editing later!
A work colleague shoots motor sports. He spends hours in LR going through 20 shots of the same car going through the same bend trying to see which is sharper. I just couldn’t be doing with it.
 
  • Like
Reactions: r.harris1

AlaskaMoose

macrumors 68040
Apr 26, 2008
3,586
13,430
Alaska
Funny you mention that. I’ve pretty much never used burst mode other than to try it out, and I shoot wildlife. I see it a bit like hunting, you get your chance, you take your shot, and if you miss, you try again another day. :) Granted, I’m not on an expensive safari or anything, so I could see how in some situations, you want to get what you came for.
It works very well when used for birds in flight.
 

SkiHound2

macrumors 6502
Jul 15, 2018
458
377
Truth is all the the camera companies are chasing a smaller and smaller market. They aren’t all going to survive. Even if they do they will continue to scale down operations.
Yep and there's a "relatively" new player (Sony) that has become more and more of a market force. Historically one always sort of thought of Cannon and Nikon as the dominant brands. But now Sony has captured a larger and larger share of a smaller and smaller market.
 
  • Like
Reactions: Clix Pix

MacNut

macrumors Core
Jan 4, 2002
22,998
9,976
CT
Yep and there's a "relatively" new player (Sony) that has become more and more of a market force. Historically one always sort of thought of Cannon and Nikon as the dominant brands. But now Sony has captured a larger and larger share of a smaller and smaller market.
And Sony makes most of the sensors for their competitors.
 
  • Like
Reactions: Clix Pix

AlaskaMoose

macrumors 68040
Apr 26, 2008
3,586
13,430
Alaska
In reality the market will continue divided among the camera manufacturers. The more cameras that are produced and introduced to the market can only result in a lower product value. And while a great portion of the cost for building a camera remains constant, the cost for labor hours and parts remain high unless done in Asia and other countries where labor is cheap. Market saturation won't help any camera manufacturer.

Innovation will attract now customers. For example Fuji is in control of the medium format digital cameras, Sony has a good thing going with its sensors, and Canon is doing well with videographers. But if you look at a camera, it still looks quite similar to the cameras of the past (a box, film (sensor), lens, and a trigger/shutter mechanism).
 
  • Like
Reactions: OreoCookie
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.