They didn't respond within the 24 hours that they committed to. I just e-mailed Chloe and Brian (presuming Brian's their president...or at least an executive) and asked them to either refund me or explain how they're going to hide the cable.
Stay tuned....
http://www.hellonomad.com/products/stand-for-apple-watch
How the hide the cable is on the website, it runs down the backside along the curve in a groove .
I'm looking forward to mine.
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http://cdn.shopify.com/s/files/1/0384/6721/t/10/assets/Stand-back_2048x2048.jpg