They took so long to get to a point where you could just buy it from them, that I'm no longer interested. I've already gone in a different direction, as I'm sure many other people have as well. They took their customers for granted.
Judging by other websites, blogs and so on, I think you are wrong about many have as well. Most were waiting on the Nexus 6 to be in the same price range as the OPO, and it wasn't. The Nexus 6 is nice and all, but a $300 premium over the OPO, hmm! Plus the OPO is cheaper than the 2nd Gen Moto X.
Which phone did you move on to?