brilliant posts -REAL figures- good news tomorrow?
been going thru the posts on this thread for some time tonight and can hardly keep up.
they've been brilliant. some of what has already been rightly pointed out will inadvertantly be mentioned again here. some is new.
not much to add, but i am interested in the negative reaction to at&t's activation figures (as viewed by the share price decline today) and how it will impact the response to apple's financials due out tomorrow. hopefully, this is 'all' the bad news and apple will blow away all the now 'lowered' expectaions tomorrow.
the 146k activation figure seems obviously low when compared to the 300k-700k figure -for the weekend- that have been on people's minds. but as these are only activation figures and for for what is basically only 1 day, it is safe to assume that sales were considerably more. my own guess would be that at least 2x that amount were actually sold the first weekend in apple's and at&t's shops, especially when one takes sunday into account and adds in the phones not physically activated by saturday night. to be added to that would be the phones sold thru apple's web store and others... and thus we might easily end up with 500k+ , just for the first weekend of sales after all!
so WHY would at&t even want to show this figure?
obviously they would only disclose the figure if they thought it to be positive, since they are under no obligation to do so.
and no, they would not show phones sold, since 1) they do not show apple's sales and 2) they are (only) interested in the number of subscibers. or more importantly the number of NEW subscriptions.
what this activation figure clearly shows is that they added 146k subscriptions in basically 1 day.
so in fact, they added 1/10 of the new subscriptions that they added for the whole quarter, in just 1 day (seeing as they added ca 1500k for the whole quarter) and 40% of them are new customers !!!!
http://money.cnn.com/news/newsfeeds/articles/djf500/200707240902DOWJONESDJONLINE000295_FORTUNE5.htm
and that for a new phone, from a new supplier, that costs more than any of their other phones !!!!
it is also stated that contrary to the analyst's opinion about slow carry-thru sales, at&t is positive about the continuing strong sales. so rather than being disappointed about the 146k figure, this calls for some celebration.
now, having seen how negative the reaction has been to these first REAL, but INCOMPLETE figures, what is apple to do tomorrow?
my guess is, that like it or not, apple needs to put the shine back on the iphone and reverse this -new but wrong- perception that the iphone is underwhelming. thus apple will give some REAL figures of its own. especially as it is safe to assume that based on the terrific initial response to the iphone, both in the press and thru consumer feedback, the initial sales have been strong. and certainly much stronger than a first look at at&t's activation figures would wrongly suggest.
one thing's for sure, apple cannot just present its financials and not mention the iphone. if anything, today's release of 'incomplete' figures have assured us of that.
lest we forget something crucial here... the decision to make the iphone was not an elective... it was mandatory, as a way to counter the ever-growing popularity of music-playing phones that would start chipping away at ipod's music dominance.
apple has more riding on the iphone being sucessful than 'just' creating a new business segment.
and if my estimates are correct, at&t's activation figures aren't a negative, but a confirmation of the iphone's initial success.
go go apple
